Mc Donalds

PRESENTED BY…
 MADHURI SAKPAL
 KEERTHANA NAIR
 RONIT CHAVAN
 SANDHYA BHERE
 JYOTHI KAMBLE
 KULDEEP BHOIR
 SHEETAL

 AGENDA
 INTRODUCTION
 HISTORY
 MISSION STATEMENT
 COMPANY STRATEGY
 PRODUCTS
 OPERATIONS
 MANAGEMENT
 SWOT ANALYSIS
 CONCLUSION

 INTRODUCTION

 TYPE: Public
 INDUSTRY: Restaurants
 HEAD QUARTERS: Oak Brook, Illinois, U.S
 NUMBER OF LOCATIONS: 32000+ &
worldwide
KEY PEOPLE: James Skinner(Chairman &
CEO)
o PRODUCTS: FAST FOOD ( Hamburger,
chicken, frenchfries, soft drinks, coffee,
milkshakes, salads, desserts, breakfasts)
o EMPLOYEEES: 40,000

 HISTORY:
 FOUNDED: May 15, 1940 in San Bernardino,
California & McDonald’s corporation on April
15, 1955 in Des Plaines, Illinois.

 FOUNDER(s): Richard And Maurice
McDonald, McDonald’s restaurant concept;
 Ray Kroc, McDonald’s corporation founder.

 MISSION STATEMENT
“ McDonald’s mission is to be the world’s
best quick service restaurant experience.
Being the best means producing
outstanding quality service, cleanliness,
and values, so that we make every
customer in every restaurant smile.”

 COMPANY STRATEGY
 Company owned
restaurant
 Locally owned
franchise in small
countries
 Adapting to
cultures
 Advertising

 PRODUCTS
 VEG-MENU: McVeggie,Mc
Alootikki,Paneer salsa
wrap,Veg McCurry pan,Pizza
Mc puff.
 NON-VEG MENU: Chicken
McGrill,Chicken Mexican
wrap,Fiet-O-Fish,Chicken
McCurry,Mc Chicken.
 BEVERAGES: Cold Coffee,Ice
tea,Mc Shakes,Hot sreves,Soft
drinks.
 FROZEN DESERTS: Soft serve
cone, Mc swirl,Soft serve,
flavor burst,Floats.

 I LOVE CHILDREN: HAPPY MEAL
 In most countries,
McDonald's introduced a
"healthy option" to the
Happy Meal- children
have always been able
to choose milk with
their Happy Meal and
the chain added fruit
juice drink instead of a
soft drink, and bags of
dried fruits in place of
fries.
 Toys to be included with
children's meals.

 OPERATIONS
 CUSTOMER ORIENTED: Primary concern of McDonalds is
the satisfaction of its customers.
 UNDER DIRECT SUPERVISION OFMOTHER COMPANY:
Periodical visits of representatives to certain branches to
ensure the maintenance of quality standards.
 QUALITY FOCUSED: Employees are responsible for
providing quality services to the clients.
 CUSTOMER’S VALUE: McDonalds value its employees as
much as its customers.

 SWOT ANALYSIS
 STRENGHTS  WEAKNESSES
o Global presence o Advertising
o Global brand o Employee turn-over
o Economies of scale o Organic food
o Menu items o Lack of innovative
o Logos products
o Nutrition facts o Price
o Real estate portfolio

OPPORTUNITIES THREATS

o It can adapt to o Recession
societies needs o Foreign currency
o Allergy fluctuations
o It can research ways to o Issues regarding
use “green” energy o “fast food chain”
o It can create new o Heavy investment
products o Competitors

 7 P’S OF MCDONALD'S
 PRODUCTS
 PRICE

 PROMOTION

 PLACE

 PEOPLE

 PROCESS

 CHAMPS

 C-cleanliness
 H-hospitality

 A-accuracy

 M-maintain of facility

 P-product quality

 S-speed of services

 CONCLUSION:
 Several changes
 All over well doing
 Favorite fast food(FFF)
 After doing analysis and strategies of
McDonalds, we came to know many things
about inner side and how they became
successful.

Mc Donalds

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