Mcdonald’s Project
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The document provides a history of McDonald's corporation from its founding in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California. It then outlines key events and expansions in McDonald's timeline from 1954 when Ray Kroc became the first franchisee, to the company becoming a global brand with over 34,000 locations in 119 countries by 2013. The document also includes McDonald's corporate objectives, a SWOT analysis, information on locations and revenues in Pakistan, and the products available in Pakistani McDonald's restaurants.
Mcdonald’s Project
- 1. Presented By: Mudassar Iqbal 8189 Unees Amar 8179 Presented to : Miss Aniqa Zubair cutegcfriends.blogspot.com
- 4. McDonald’s History The business began in 1940, with a restaurant opened by two brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California
- 5. McDonald’s History Since 1955, we've proudly served the world some of its favorite food. Along the way, we've been more than a part of history – we've created it. From the first drive-thru restaurants to our famous Big Mac sandwich, Fries and Chicken McNuggets, it's been an exciting journey… and we're just getting started.
- 6. Timeline 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California. 1955 Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created. 1957 Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto. 1959 The 100th McDonald's opened in Chicago
- 7. Timeline 1961 Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. Hamburger University opened in Elk Grove, near Chicago. 1963 One billion hamburgers sold. The 500th restaurant opened. The 500th student graduates from Hamburger University. Ronald McDonald made his debut. McDonald's net income exceeded $1 million. 1964 Filet-o-Fish sandwich introduced. 1965 McDonald's Corporation went public. Per earning ratio varies from 10 to 22 during year; stock price range, 15 33.5.
- 8. Timeline 1966 McDonald's listed on the New York stock exchange on the 7th May. 1967 The first restaurants outside of the USA opened in Canada and Puerto Rico. 1968 The Big Mac was introduced. The 1,000th restaurant opened in Des Plaines, Illinois. 1970 McDonald's restaurant in every US state. Ray Cesca (Director of Global Purchasing of the McDonald's Corporation) has admitted that when McDonald's opened stores in Costa Rica in 1970, they were using beef from cattle raised on ex-rainforest land, deforested in the 1950's and 1960's. New countries - Virgin Islands, Costa Rica.
- 9. Timeline 1971 The Egg McMuffin sandwich was test marketed in the US as McDonald's first breakfast menu item. McDonald's Japanese President, Den Fujita, stated "the reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years"; "if we eat McDonald's hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blonde". New countries - Japan, Holland, Australia, Germany, Panama, Guam. 1972 Assets exceeded $500 million and sales surpassed $1 billion. A new McDonald's restaurant opening every day. New countries - France, El Salvador. The 2,000th restaurant opened in Des Plaines, Illinois. The Quarter Pounder was introduced. Ray Kroc made a $250,000 donation to the controversial 1972 presidential campaign of Richard Nixon, a donation which was perhaps a subject of investigation during the Watergate corruption scandal. Passages in the 'Behind The Arches' book (written with McDonald's backing and assistance) state that the donation came around the very time that McDonald's franchisees were lobbying to prevent an increase in the minimum wage, and to get legislation (dubbed 'The McDonald's Bill') passed to be able to pay a sub- minimum wage to some young workers.
- 10. Timeline 1973 McDonald's Golden Arches Restaurants Limited founded in UK as a joint venture partnership between the McDonald's Corporation and two businessmen; one British, one American. New country - Sweden. Egg McMuffin introduced. 1974 The 3,000th McDonald's restaurant was opened in Woolwich (south east London) in October, the first in the UK. The company admitted that NOBODY went in and later decided to target children with TV ads. The UK Head Office was sited in Hampstead, North London. Up to 1974, McDonald's employees in Puerto Rico were unionized, but the company was sold to a new franchisee. A dispute followed, closing all the stores and McDonald's pulled out of Puerto Rico. They reopened in 1980 with non-union labor. New countries - England, Netherlands, Antilles, Guatemala. The first Ronald McDonald House opened in Philadelphia. At a San Francisco Labor Board hearing, McDonald's workers testified that lie-detectors had been used to ask about union sympathies, following which the company was threatened with legal action.
- 11. McDonald's corporate logo used from November 18, 1968 to 2006. It still exists at some restaurants.
- 12. Headquarter McDonald's Plaza, located in Oak Brook, Illinois U.S is the headquarters of McDonald's
- 13. McDonalds World Locations Number of locations 34,000+ worldwide
- 14. World wide Revenue US$27.56 billion (2012) Operating income US$8.60 billion (2012) Net income US$5.46 billion (2012) Total assets US$35.39 billion (2012) Total equity US$15.29 billion (2012)
- 15. 1,800,000 Employees in 119 countries and they serve 68 million customers daily (2013)
- 16. Some Facts About McDonald's That Will Blow Your Mind McDonald's serves 1% of the world's population every day McDonald's sells more than 75 hamburgers every second
- 17. McDonald's' $24 billion in revenue makes it the 90th-largest economy in the world McDonald's hires around 1 million workers in the US every year Counting $32 billion in revenue from franchise stores, McDonald's claims the 68th biggest economy, bigger than Ecuador According to company estimates, one in every eight American workers has been employed by McDonald's
- 18. The Queen of England owns a McDonald's near Buckingham Palace as part of her vast real estate portfolio McDonald's' iconic golden arches are recognized by more people than the cross For the next three years, McDonald's is going to open one restaurant every day in China McDonald's is the world's largest distributor of toys, with one included in 20% of all sales
- 19. McDonald Objectives ♥ Corporate Objectives ♥ Long Term Objectives Corporate Objectives ♥ To serve good food in a friendly and fun environment ♥ To provide good returns to its shareholders ♥ To provide its customers with food of a high standard, quick service and value for money
- 20. Long Term Objectives ♥ McDonald’s vision is to bathe world’s best quick service restaurants experience. ♥ McDonalds is committed to maintaining and developing the best food products in the quickservice restaurant market. ♥ In order to deliver this, the company has made number of commitments to food safety and nutrition.
- 21. SWOT Analysis of McDonalds Strengths Weaknesses Opportunities Threats
- 22. Strengths Products Brand Recognition Good communication and friendly environment Partnership with Coca Cola & telecom companies
- 23. Weaknesses Product Variety More Advertising Drive Through
- 24. Opportunities Reasonable Prices Opportunity to be Innovative Breakfast and Special Noon Meals
- 25. Threats More health conscious customers Foreign as well as local competitors Changing customer styles
- 26. ♥ ♥ ♥ Competition ♥ ♥ ♥ The major competition in local market faced by McDonalds is from Kentucky Fried Chicken (KFC) vs
- 27. ------------------------------------------> BCG MATRIX HIGH GROWT H RATE LOW Star Question Marks Chicken Big Mac Big Mac McArabian McRoyale McChicken File-o-Fish Cash Cow Dogs McNuggets Quarter Pounder Apple Pie Cheese Burger Strawberry custard pie HIG H MARKET SHARE LOW ------------------------------------------>
- 28. McDonald’s Pakistan History McDonald’s Pakistan is part of the Lakson Group of Companies, a leading business house in Pakistan. McDonald’s first restaurant opened its door to the people of Pakistan in September 1998 in Lahore. This launch was met with unprecedented enthusiasm from the citizens of Lahore, who are known for their liveliness, vigor and penchant for quality food. Karachi opened its first restaurant a week after Lahore. Ever since we opened the doors of our restaurants both in Karachi & Lahore, we have been proud to provide our customers the same great taste, outstanding value and superior service that is synonymous with the Golden Arches all over the world. Amin Lakhani
- 29. Restaurants in Pakistan There are now 27 restaurants in 8 major cities of Pakistan. (11 in Karachi, 1 in Hyderabad, 10 in Lahore and 1 in Faisalabad, 1 in Kala Shah Kaku, 1 in Sialkot, 1 in Islamabad & 1 in Rawalpindi)
- 30. McProducts in Pakistan All McDonald's in Pakistan are certified Halal. Pakistani menus resemble those of Middle Eastern and South Asian locations. McArabias and Spicy Chicken Burgers are popular in Pakistan A chicken Big Mac is also available.