Mcdonals by group lotus
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McDonald's was founded in 1940 as a barbecue restaurant and introduced its business as a hamburger stand in 1948 using production line principles. It now operates over 36,000 locations globally serving 68 million customers daily. McDonald's sells hamburgers, chicken, drinks and breakfast items. Over 80% of locations are franchised. Marketing includes television, radio, billboards and niche offerings. McDonald's has 420,000 employees and provides training, health benefits, and savings programs. While criticisms include unhealthiness and advertising, McDonald's continues its success through consumer focus, employee development and technological innovation.
Mcdonals by group lotus
- 1. Welcome to our presentation Organization: McDonald's
- 2. Group name: lotus Name Id Saha, sudipta 13-24730-2 AURNAB.MD.MOSIUR RAHMAN 16-31340-1 Hossain Md. Moinul 13-25238-3 ISLAM, SHAFIKUL 15-30833-3 Alam, lamisa 16-32583-2
- 3. McDonald's Brief background History. McDonald's was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they have introduced their business as a hamburger stand, using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955 Ray Kroc latter purchased the chain from the McDonald brothers
- 4. product/services of McDonald's McDonald's mainly sells Hamburgers various types of chicken, chicken sandwiches, French fries, soft drinks, breakfast items, and desserts In many markets McDonald's offers salads and vegetarian items, wraps and other localized fare.
- 5. Operations of McDonald's It has 1,400 wholly owned restaurants, Franchisees bring the spirit of entrepreneurship global food service retailer with over 36,000 locations in over 100 countries. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.
- 6. Operations of McDonald's(cont..) considered the world's largest restaurant chain. it serve about 68 million customers daily in 119 countries across approximately 36,538 outlets. Steve Easterbrook has been President and CEO of this restaurant company since 2015. Their operations area are Middle East & Africa Asia Pacific Europe Latin America North America
- 7. Marketing of McDonald's maintained the advertising campaign. Different types of media television, radio, and newspaper as well. billboards and signage Niche Marketing, example: Indian vegetarian Guerrilla Marketing by showing different attributes in adverting. Diversity Marketing by offering different taste and type
- 8. Marketing of McDonald's It has 42% share in the USA Have this because of their low price strategy Example: They created the dollar menu McDonald's segment market by A parent with two children A business customer Teenagers
- 9. HRM of McDonald's McDonald's have 420,000 employees The main activity Recruitment Selection Retention providing training
- 10. HRM of McDonald's (cont…) Other activity involves performance analysis The rewards are given on the basis of the performance There is arise of 10% in salary given at anytime of the year health insurance benefit to its full-time employees
- 11. HRM of McDonald's (cont…) Highlights of What McDonald's Offer health and insurance benefits: compensation, rewards and recognition programs: savings, investment and financial management programs: Balance Your Work and Life Ex: Vacation, Holidays, Sick and Personal time, Anniversary Splash, Sabbatical program,Summer Hours
- 12. two positive and negative sides of McDonald's POSITIVES 1. Charity work 2. Economic impact NEGATIVES 1. Advertising 2. Unhealthiness
- 13. Recommendation on Improvement Service Differentiation Personnel Differentiation Integrated Promotional Mix Product Augmentation
- 14. Conclusion McDonald's is one of the largest fast food companies in the world. They continue their path for success by keeping their consumers in mind regarding their product selection as well as their prices. They encourage their employees to do a good job, usually promotes from within, and offers several scholarships to encourage education. Though McDonald's is a centralized, "wait and see" company they find ways to use technological products that will increase their productivity, service, and sales, everywhere from using the Nintendo DS to train staff to using New POS touch screen registers. McDonald's will certainly be around for plenty more years to come.
Editor's Notes
- #4: মরিস
- #6: McDonald's is the world's leading global food service retailer with over 36,000 locations in over 100 countries. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women. Today, McDonald's is considered the world's largest restaurant chain, it serve about 68 million customers daily in 119 countries across approximately 36,538 outlets.
- #7: Middle East & Africa Asia Pacific Europe Latin America North America
- #8: Over the ten years McDonald's maintained the advertising campaign McDonald's started operations in India in 1996. It retained Leo Burnett –India (an advertising company) to provide authentic Indian insights . special concern regarding local favorite items, religious-based food taboos and India's strong vegetarian tradition. In India Its hamburgers are made of lamb or chicken, not beef.
- #9: A parent with two children Visits McDonald’s to give the children a treat. Children Want to visit McDonald’s as it is a fun place to eat. A business customer Visits McDonald’s during the day as service is quick, the food tastes great and can be eaten in the car without affecting a busy work schedule. Teenagers Are attracted by the Saver Menu which is affordable, and the internet access
- #10: McDonald's have 420,000 employees within its 1,400 wholly owned restaurants The main activity of McDonald's HRM department is Recruitment, Selection , Retention and providing training. Other activity involves performance analysis, providing reward, The rewards are given on the basis of the performance There is arise of 10% in salary given at anytime of the year.
- #13: Charity work- McDonald’s supports charitable causes such as the Ronald McDonald House to help sick children. After a tsunami in South East Asia, McDonald's gave out 3.3 million to help. Economic impact- The Company has impacted different countries such as America and Brazil, by making employment opportunities and investments. NEGATIVES: Advertising- Nearly all of their advertisements they bring out exploit children as they are vulnerable victims. This means children think of burgers, fries and ice-cream instead of healthy meals. Unhealthiness- Many of the meals are high in fats and sugars which are found to lead to obesity, heart diseases and cancers.