Prepared by: Milan Padariya
Elasticity is a measure of the responsiveness of
one variable to another.
 The greater the elasticity, the greater the
responsiveness.

Q. What’s the difference between an economist and
a befuddled old man with Alzheimer’s?
A. The economist is the one with a calculator.
Elasticity is a measure of the responsiveness of
one variable to another.
 The greater the elasticity, the greater the
responsiveness.



The price elasticity of demand is the
percentage change in quantity demanded divided
by the percentage change in price.


According to the law of demand, whenever the
price rises, the quantity demanded falls. Thus
the price elasticity of demand is always
negative.



Because it is always negative, economists usually
state the value without the sign.


Price elasticity of demand and supply gives the
exact quantity response to a change in price.


Demand is elastic if the percentage change in
quantity is greater than the percentage change in
price.

E > 1


Demand is inelastic if the percentage change in
quantity is less than the percentage change in
price.

E<1


Elastic Demand means that quantity changes by a
greater percentage than the percentage change in
price.


Inelastic Demand means that quantity doesn't
change much with a change in price.


When price elasticity is between zero and -1 we
say demand is inelastic .



When price elasticity is between -1 and
- infinity, we say demand is elastic .



When price elasticity is -1, we say demand is unit
elastic .
Percentages allow us to have a measure of
responsiveness that is independent of units.
 This makes comparisons of responsiveness of
different goods easier.



To determine elasticity divide the percentage
change in quantity by the percentage change in
price.


The end-point problem – the percentage
change differs depending on whether you view the
change as a rise or a decline in price.


Economists use the average of the end points to
calculate the percentage change.
Price

$26
24
22
20
18
16
14
0

B
C (midpoint)
A
D
Elasticity of demand
between A and B = 1.27

10
12
14
Quantity of software (in hundred thousands)
What is the price elasticity of
demand between A and B?

P

$26
$23
$20

B

Midpoint

C
A

10 12 14

Q2–Q1
½(Q2+Q1)
%ΔQ
ED = %ΔP =
P2–P1
½(P2+P1)
10–14
½(10+14)
-.33
= 26–20 = .26 = 1.27
½(26+20)
D
Q
7-18


Price elasticity of supply is the percentage
change in quantity supplied divided by the
percentage change in

ES =

% change in Quantity Supplied
% change in Price

• This tells us exactly how quantity supplied responds to
a change in price
• Elasticity is independent of units

7-19


Supply is elastic if the percentage change in
quantity is greater than the percentage change in
price
Elastic supply is when ES > 1
• Supply is inelastic if the percentage change in quantity
is less than the percentage change in price
Inelastic supply is when ES < 1

7-20
What is the price elasticity of
supply between A and B?

P

S
$5.00

B
Midpoint

C

$4.75
$4.50

A

476

480.5

485

Q2–Q1
%ΔQ ½(Q2+Q1)
ES = %ΔP = P2–P1
½(P2+P1)
485–476
½(485+476)
0.0187 0.18
= 5–4.50 = 0.105 =
½(5+4.50)
Q
7-21
Wage per hour

$6.00
5.50
5.00
4.50
4.00
3.50
3.00
0

A

B
C (midpoint)

Elasticity of supply
between A and B = 0.18
470 480 490
Quantity of workers
Q 2 − Q1
%∆ Q
(Q 1 + Q 2 )
E=
=
P2 − P1
%∆ P
1
2 (P1 + P2 )
1
2
$26

B

Price

24
22
20
18
16

10 − 14
midpoint
(14 + 10)

Elasticity of demand
between A and B:

−4
− .33
ED =
= 12 =
= 1.27
26 − 20
6
.26
1
23
2 (26 + 20)
1
2

%∆ Q
E=
%∆P

C

A
Demand

14
0

10
12
14
Quantity of software (in hundred thousands)
Wage per hour

$6.00
5.50
5.00
4.50
E
4.00 =
3.50
3.00
S

0

A

485 − 475
10
1
(485 + 475 )
.021
2
= 480 =
= .2
5 − 4.50
.50
.105
1
4.75
2 (5 + 4.50)

C

B

470 480 490
Quantity of workers

Elasticity of supply
between A and B:
E=

%∆ Q
%∆ P


Let us now turn to a method of calculating the
elasticity at a specific point, rather than over a
range or an arc.


To calculate elasticity at a point, determine a
range around that point and calculate the arc
elasticity.
Price

$10
9
8
7
6
5
4
3
2
1

C
A
B

20 24 28

40 Quantity
Price

$10
9
8
7
6
5
4
3
2
1

To calculate elasticity at a point determine
a range around that point and calculate
the arc elasticity.

C

E at A =

1
2

A

28 − 20
8
(28 + 20) 24 .33
=
=
= .66
5−3
2
.5
1
4
2 (5 + 3)

B

20 24 28
Quantity

40


Two important points to consider:

◦ Elasticity is related (but is not the same as) slope.
◦ Elasticity changes along straight-line demand and supply
curves.
Price

$10
9
8
7
6
5
4
3
2
1

Demand
A

Supply

EA = 2.33
D
C E = 0.75
C

6

ED = 0.86
EB = 0.11
B

12 18 24 30 36 42 48 54 60 Quantity


Two important points to consider:
◦ Elasticity is related (but is not the same as) slope.
◦ Elasticity changes along straight-line demand and supply
curves.
The steeper the curve at a given point, the less
elastic is supply or demand.
 There are two limiting examples of this.



When the curves are flat, we call the curves
perfectly elastic.

• The quantity changes enormously in
response to a proportional change in price
(E = ∞).


When the curves are vertical, we call the curves
perfectly inelastic.

• The quantity does not change at all in
response to an enormous proportional
change in price (E = 0).
Price

Perfectly inelastic
demand curve

0

Quantity
Price

0

Perfectly elastic
demand curve

Quantity


Perfectly Elastic Demand Curve

◦ The demand curve is horizontal, any change in price can and
will cause consumers to change their consumption.



Perfectly Inelastic Demand Curve

◦ The demand curve is vertical, the quantity demanded is totally
unresponsive to the price. Changes in price have no effect on
consumer demand.



In between the two extreme shapes of demand curves
are the demand curves for most products.
Elasticity is not the same as slope.
 Elasticity changes along straight line supply and
demand curves–slope does not.

Ed = ∞
$10
9
8
7
6
5
4
3
2
1

Elasticity declines along
demand curve as we move
toward the quantity axis

Price

Ed > 1

0

Ed = 1
Ed < 1
Ed = 0
1

2

3

4

5

6

7

8

9 10 Quantity
The Price Elasticity of Demand Along a
Straight-line Demand Curve


As a general rule, the more substitutes a good
has, the more elastic is its supply and demand.


The less a good is a necessity, the more elastic its
demand curve.

• Necessities tend to have fewer substitutes
than do luxuries.


Demand for goods that represent a large
proportion of one's budget are more elastic than
demand for goods that represent a small
proportion of one's budget.


Goods that cost very little relative to your total
expenditures are not worth spending a lot of time
figuring out if there is a good substitute.

• It is worth spending a lot of time looking
for substitutes for goods that take a large
portion of one’s income.


The larger the time interval considered, or the
longer the run, the more elastic is the good’s
demand curve.

◦ There are more substitutes in the long run than in the
short run.
◦ The long run provides more options for change.


The degree to which the price elasticity of demand
is inelastic or elastic depends on:
◦ How many substitutes there are
◦ How well a substitute can replace the good or service
under consideration
◦ The importance of the product in the consumer’s total
budget
◦ The time period under consideration

Elastcity of demand

  • 1.
  • 2.
    Elasticity is ameasure of the responsiveness of one variable to another.  The greater the elasticity, the greater the responsiveness. 
  • 3.
    Q. What’s thedifference between an economist and a befuddled old man with Alzheimer’s? A. The economist is the one with a calculator.
  • 4.
    Elasticity is ameasure of the responsiveness of one variable to another.  The greater the elasticity, the greater the responsiveness. 
  • 5.
     The price elasticityof demand is the percentage change in quantity demanded divided by the percentage change in price.
  • 6.
     According to thelaw of demand, whenever the price rises, the quantity demanded falls. Thus the price elasticity of demand is always negative.  Because it is always negative, economists usually state the value without the sign.
  • 7.
     Price elasticity ofdemand and supply gives the exact quantity response to a change in price.
  • 8.
     Demand is elasticif the percentage change in quantity is greater than the percentage change in price. E > 1
  • 9.
     Demand is inelasticif the percentage change in quantity is less than the percentage change in price. E<1
  • 10.
     Elastic Demand meansthat quantity changes by a greater percentage than the percentage change in price.
  • 11.
     Inelastic Demand meansthat quantity doesn't change much with a change in price.
  • 12.
     When price elasticityis between zero and -1 we say demand is inelastic .  When price elasticity is between -1 and - infinity, we say demand is elastic .  When price elasticity is -1, we say demand is unit elastic .
  • 13.
    Percentages allow usto have a measure of responsiveness that is independent of units.  This makes comparisons of responsiveness of different goods easier. 
  • 14.
     To determine elasticitydivide the percentage change in quantity by the percentage change in price.
  • 15.
     The end-point problem– the percentage change differs depending on whether you view the change as a rise or a decline in price.
  • 16.
     Economists use theaverage of the end points to calculate the percentage change.
  • 17.
    Price $26 24 22 20 18 16 14 0 B C (midpoint) A D Elasticity ofdemand between A and B = 1.27 10 12 14 Quantity of software (in hundred thousands)
  • 18.
    What is theprice elasticity of demand between A and B? P $26 $23 $20 B Midpoint C A 10 12 14 Q2–Q1 ½(Q2+Q1) %ΔQ ED = %ΔP = P2–P1 ½(P2+P1) 10–14 ½(10+14) -.33 = 26–20 = .26 = 1.27 ½(26+20) D Q 7-18
  • 19.
     Price elasticity ofsupply is the percentage change in quantity supplied divided by the percentage change in ES = % change in Quantity Supplied % change in Price • This tells us exactly how quantity supplied responds to a change in price • Elasticity is independent of units 7-19
  • 20.
     Supply is elasticif the percentage change in quantity is greater than the percentage change in price Elastic supply is when ES > 1 • Supply is inelastic if the percentage change in quantity is less than the percentage change in price Inelastic supply is when ES < 1 7-20
  • 21.
    What is theprice elasticity of supply between A and B? P S $5.00 B Midpoint C $4.75 $4.50 A 476 480.5 485 Q2–Q1 %ΔQ ½(Q2+Q1) ES = %ΔP = P2–P1 ½(P2+P1) 485–476 ½(485+476) 0.0187 0.18 = 5–4.50 = 0.105 = ½(5+4.50) Q 7-21
  • 22.
    Wage per hour $6.00 5.50 5.00 4.50 4.00 3.50 3.00 0 A B C(midpoint) Elasticity of supply between A and B = 0.18 470 480 490 Quantity of workers
  • 23.
    Q 2 −Q1 %∆ Q (Q 1 + Q 2 ) E= = P2 − P1 %∆ P 1 2 (P1 + P2 ) 1 2
  • 24.
    $26 B Price 24 22 20 18 16 10 − 14 midpoint (14+ 10) Elasticity of demand between A and B: −4 − .33 ED = = 12 = = 1.27 26 − 20 6 .26 1 23 2 (26 + 20) 1 2 %∆ Q E= %∆P C A Demand 14 0 10 12 14 Quantity of software (in hundred thousands)
  • 25.
    Wage per hour $6.00 5.50 5.00 4.50 E 4.00= 3.50 3.00 S 0 A 485 − 475 10 1 (485 + 475 ) .021 2 = 480 = = .2 5 − 4.50 .50 .105 1 4.75 2 (5 + 4.50) C B 470 480 490 Quantity of workers Elasticity of supply between A and B: E= %∆ Q %∆ P
  • 26.
     Let us nowturn to a method of calculating the elasticity at a specific point, rather than over a range or an arc.
  • 27.
     To calculate elasticityat a point, determine a range around that point and calculate the arc elasticity.
  • 28.
  • 29.
    Price $10 9 8 7 6 5 4 3 2 1 To calculate elasticityat a point determine a range around that point and calculate the arc elasticity. C E at A = 1 2 A 28 − 20 8 (28 + 20) 24 .33 = = = .66 5−3 2 .5 1 4 2 (5 + 3) B 20 24 28 Quantity 40
  • 30.
     Two important pointsto consider: ◦ Elasticity is related (but is not the same as) slope. ◦ Elasticity changes along straight-line demand and supply curves.
  • 31.
    Price $10 9 8 7 6 5 4 3 2 1 Demand A Supply EA = 2.33 D CE = 0.75 C 6 ED = 0.86 EB = 0.11 B 12 18 24 30 36 42 48 54 60 Quantity
  • 32.
     Two important pointsto consider: ◦ Elasticity is related (but is not the same as) slope. ◦ Elasticity changes along straight-line demand and supply curves.
  • 33.
    The steeper thecurve at a given point, the less elastic is supply or demand.  There are two limiting examples of this. 
  • 34.
     When the curvesare flat, we call the curves perfectly elastic. • The quantity changes enormously in response to a proportional change in price (E = ∞).
  • 35.
     When the curvesare vertical, we call the curves perfectly inelastic. • The quantity does not change at all in response to an enormous proportional change in price (E = 0).
  • 36.
  • 37.
  • 38.
     Perfectly Elastic DemandCurve ◦ The demand curve is horizontal, any change in price can and will cause consumers to change their consumption.  Perfectly Inelastic Demand Curve ◦ The demand curve is vertical, the quantity demanded is totally unresponsive to the price. Changes in price have no effect on consumer demand.  In between the two extreme shapes of demand curves are the demand curves for most products.
  • 40.
    Elasticity is notthe same as slope.  Elasticity changes along straight line supply and demand curves–slope does not. 
  • 41.
    Ed = ∞ $10 9 8 7 6 5 4 3 2 1 Elasticitydeclines along demand curve as we move toward the quantity axis Price Ed > 1 0 Ed = 1 Ed < 1 Ed = 0 1 2 3 4 5 6 7 8 9 10 Quantity
  • 42.
    The Price Elasticityof Demand Along a Straight-line Demand Curve
  • 43.
     As a generalrule, the more substitutes a good has, the more elastic is its supply and demand.
  • 44.
     The less agood is a necessity, the more elastic its demand curve. • Necessities tend to have fewer substitutes than do luxuries.
  • 45.
     Demand for goodsthat represent a large proportion of one's budget are more elastic than demand for goods that represent a small proportion of one's budget.
  • 46.
     Goods that costvery little relative to your total expenditures are not worth spending a lot of time figuring out if there is a good substitute. • It is worth spending a lot of time looking for substitutes for goods that take a large portion of one’s income.
  • 47.
     The larger thetime interval considered, or the longer the run, the more elastic is the good’s demand curve. ◦ There are more substitutes in the long run than in the short run. ◦ The long run provides more options for change.
  • 48.
     The degree towhich the price elasticity of demand is inelastic or elastic depends on: ◦ How many substitutes there are ◦ How well a substitute can replace the good or service under consideration ◦ The importance of the product in the consumer’s total budget ◦ The time period under consideration