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MED 360
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- 2. Are you toobusy to find and book a doctor’s appointment ?
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- 4. How does ithelp ?
- 5. Marketing Plan • ExecutiveSummary • Situation Analysis • Goal • Strategy • Tactics • Implementation
- 7. • Many busyworking class people spend lot of time on finding and scheduling doctor appointments and for purchase of medicines. • Med-360 is an application which allows its customers to find the required doctor and schedule the appointments from a single place and saves lot of time and money. • Generating prescriptions , lab centres with pricing ,real time availability of medicines in the stores , maintaining EMR’s ,diet monitoring and many more are the basic functions of the application
- 9. Core Competencies • Oneplace for booking doctor appointments, medicine delivery and for any other related queries. • Saves time, effort and money of the customers • 24/7 available service • Excellent Customer Care.
- 10. Strategic Assets • In-Appadvertisements which increase the revenue. • Affiliations with many reputed hospitals, labs and pharmacies . • Ensuring good customer service and providing customer support.
- 11. • Technology ischanging the dynamics of the healthcare industry which is growing at a rapid pace of 17% per year to expand to $160 billion by 2017 and $280 billion by 2020. • Health mobile applications have become a key tool of taking the care to the hands of people • The Indian healthcare IT market is valued at $1billion in 2015 and is likely to grow about 1.5 times by 2018, according to a report by IT industry body Nasscom.
- 12. Opportunities • Increase inthe use of smartphones and availability of internet • Fast growing health care and health care IT markets • Increase in population and people adopting to technological trends to do their day to day activities
- 13. Threats • New tomarket • POD being nullified by already well established companies • Low capital for promotion.
- 15. • To get1 million downloads in the first year • To collaborate with 75+ doctors in every the area of operation. • To achieve at least 20% of free to premium conversion rate in the first year
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- 17. • Start Smallwith proper promotion • Adapt to the market conditions • Highlight the Points of Difference • Innovate and Expand
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- 19. Competition Points of ParityPoints of Difference Booking Appointments Maintaining EMR’S Medicine Delivery Priority appointments Premium lab test packages at discount rates. Free Delivery Information about medicines Can check availability of medicines at pharmacies
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- 21. • Local doctorsand clinics • Multi speciality hospitals • Specialized Doctors • Pharmacies • Labs • Delivery agencies • Advertising agencies • Health Insurance providers Collaborations
- 22. Company Values • Ensuringprivacy and safety of medical records of customers. • Respect and Trust • Committed at the core Customer Values • Customer Satisfaction • 24/7 customer care support • Save time and money • Feedback
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- 24. Product • Easy touse • User friendly interface Med 360 application
- 25. Service • Saves timeand money of the customers and helps them in reaching the best doctors available with the help of user ratings • Provides other related information like medicine uses, side effects etc at one place • Data care and security are of primary importance
- 26. • Locating doctorsand booking appointments • Diet monitoring • Home delivery of medicines and lab reports • Maintaining EMR’s • Premium lab test packages and health care gadgets at cheaper rates • Priority booking • Free and fast delivery of medicines and lab reports • Direct contact with the doctor
- 27. • The freeversion will helps attracting new users and increasing the number of users • Premium version will be priced at $29 per year which is cheaper compared to other competitors price. Pricing
- 28. Feedback Feedback of thecustomers after using the application is closely monitored and used in improving the efficiency of the service being provided
- 29. Incentives • Refer andEarn • Promo codes and coupons • Special membership offers
- 30. Communication • Through collaborators •E-mails ,Websites and Blogs
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- 33. Organizational Structure CEO Technical Marketing & Sales OperationsLogistics Finance
- 34. Business Process &Scheduling Introduction and keeping up with market trends Creating value and communicating Developing the app and testing Setting up Business strategy Setting up market positioning Market Research 6 weeks 2 weeks 4 weeks 6 weeks 4 weeks
- 35. DISCLAIMER Created by AnuragPalaparthi, CBIT Hyderabad, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.