media convergence

media convergence

• 1.
  Media Convergence Whatis media convergence?
• 2.
  ..these multiple ofmedia convergenceare leading us towards a a digital renaissance- a transition and transformation period that will affect all aspects of our lives... Henry Jenkins, 2001.
• 3.
  Media convergence isthe coming togetherof computing, telecommunication and media in a digital environment. Pavlik,2004.
• 4.
  According to Jenkins,it is where old and new media collide, where grassroots and coroporate media intersects, where the power of the media producers and the power of the media consumers interact in a predictable way.
• 5.
  Trends in mediaThe convergence of cultural forms The convergence of communication systems. The covergence of corporate
• 6.
  Implications Content providersNew organizational and economic structures regulation/ Elimination of manufacturing components Flattening of Distribution laws new cost and price structures( eg, recored music)
• 7.
  content providers cont'dNeed for competitive strategies. Active media production and distribution. Distribution alters balance of powers, that is, all users have equal abilities to store, send, and accept information and communication from other users.
• 8.
  Audience implications Geoaphicallyaudience defined diminished Competition for audience attention must be drawn rather than pushed. so more niches, more interactivity,new roles for advertising Increase in demand.
• 9.
  Socilal and politicalImplications. Filtering and common body of knowledge. Power to regulate media content. Example, Howard stern, HBO, and even child pornography.
• 10.
  Technologies some ofthe technologies that are under the convergence of media are: computer oline services mobile devices digital advertising wifi ocr youtube
• 11.
  How they affectcommunication computer can cause individuals to be social/impersonal. It is easier to ke in contact with any one across the world. Eg. facebook, Skype. reduces communication expenses. helps with monitoring of activities. Eg. security. It is convenient.
• 12.
  Factors Competition increaseaccess security needs
• 13.
  How it affectshow people relate An individual can can addicted It also promotes laziness Cyber crime reduces face to face communication. Even can make ones relationship more superficial.
• 14.
  Conclusion convergence isnot just a technology thing, it is a fundamental change in the relation between content producers and content consumers. With economic, social and political implications. It is a new paradigm that represents the most significant shift in production and distribution of public information content
• 15.
  Conclusion cont'd sincethe printing press. And most of us- including those who run the industries most affectes dont yet get it..