The mid shot of Beyonce dominates the magazine cover to attract both young male and female readers. Her seductive pose aims to draw in male readers while her success appeals to young female singers. A simple color scheme of blue, white, and orange is used to seem youthful but not too immature. The large headline in a bright color about Beyonce's 5 years at the top centers the reader's attention on her and the magazine's main story. Informal language and a focus on Beyonce aims to appeal to the magazine's target young audience.