Charlie and Brandon chose to create a crime genre trailer for their media project because they felt it would give them the best chance at high marks. Crime films are less common than genres like action and horror, so a crime trailer could stand out by being original. Crime also offers a variety of subgenres they can incorporate different conventions from to make the trailer more interesting. Revealing clues through the trailer, like a knife or screams, could foreshadow plot points and intrigue audiences to want to see the full film. After their experience with an action opening, they realize the importance of considering all film aspects and having a general idea of the trailer structure to research crime film conventions effectively.