Media Digipak Analysis

Media Digipak Analysis

• 1.
  Textual Analysis ofTheNeighbourhood ‘Wiped Out!’ Digipak
• 2.
  Front Cover The frontcover of the album cover is blank and white, as this is a signature editing style for The Neighbourhood.They’re music videos and albums tend to be in black and white as it provides aesthetic but also signifies the band. The parental advisory warning conveys that the album contains explicit content, more specifically: swearing. Swearing is a common thing amongst pop/rock artists and therefore is no surprise that it is contained in this album. The band’s logo is placed front and centre on the album cover, this is so that immediately fans of the band will recognise this album as belonging toThe Neighbourhood and then The name of the band and album are placed on the spine of the album cover in a neat, slick font.This makes the text easy to read but also look very simplistic and attractive.The use of black text also supports the black and white theme of the album’s design. The background of the album cover is a simple scenery which looks to possibly showing a street with grass and trees.This not only fits the simplistic style of the album, but could also be used to represent the band.As the band is namedThe Neighbourhood and the image shows a street. The foggy editing effect on the image adds a dramatic effect to the album’s cover. It adds a sense of unknown amongst the picture of the street. It also, fits well with the black and white theme of the album.
• 3.
  Inner Album Artwork Theabbreviation ofThe Neighbourhood is often used within their music videos and products. Therefore, it could be considered one of the logos for the band.The abbreviation is in white text and highlighted in black over the person’s eyes in order to possibly connote the neighbourhood is a reflection of their identity. A pixelated picture of a man is on the inside of the album. This follows the mysterious theme of the album as his identity isn’t shown. The inside of the album is also black and white to match the aesthetic of the album, similar to on the outside of the album. This photograph features an artistic sign of a boat on a deck next to the water.This could fit withThe Neighbourhood as they are based in California and have a lot of songs (especially on this album) that are about the beach and California.
• 4.
  Back Cover The blackand white edited street photograph used is the same as the front photograph. However, this image has been edited more hazy and pale in order to make the image less noticeable.This may have possibly been done so that the front and back covers do not perfectly match. The bar code for the product is placed in the bottom right corner of the back cover.This is in order to not draw too much attention to the code as it is a necessity and keep the focus on the aesthetic of the album. The names of the companies and people involved in the creation of the album is printed in small on the bottom of the back cover.This is because to the audience this information is not important or relevant to their entertainment needs. However, the label must provide credit to the creators of the album, so it is printed small for the niche audience that may want to read it. A thin black gradient border has been placed around the edge of the back cover in order to add to the dramatic black and white theme. It also, follows the mysterious aspects of the album. The songs featured on the album have been number and placed on the back cover, so that the audience knows which songs they are purchasing with this product.The text is in white but has a black highlight over it so it is readable on the white background.This also follows the dramatic, mysterious theme similar to the border and black and white editing.
• 5.
  Conclusion • The ‘WipedOut!’ album by the Neighbourhood is a pop rock album with an alternative style. However, the art style of the album fits in well with its genre, as pop rock bands tend to have darker, more aesthetic based styles. However, the album lacks representation as there is only one person featured on the album but due to the pixilation and covering of their eyes they’re identity cannot be seen.The front cover of the album features the band’s main logo in order to make the album easily identifiable to fans.The title and the band’s name is featured on the spine of the album in a slick font, so those who may not recognise the logo know who the album is by and may be intrigued to buy it.The album also has an aesthetic theme of black and white with scenery and mysterious atmosphere. Similar to most albums of it’s genre, the theme is based on scenery and colour, which runs throughout the albums artwork.