Media evaluation question 1

Media evaluation question 1

• 1.
  Q1 – In whatways does your media product use, develop or challenge forms and conventions of real media products?
• 2.
  Still 1 -Magazine advert In the magazine advert we chose to use a close up image because this is a common convention for singer/songwriters as it shows their emotions; vulnerability which helps the audience to connect with the artist. Allowing the audience to feel closer to the artist and have a connection makes them able to relate to the song/video/artist as they don't feel intimidated by their star persona. As you can see here the comparison between our magazine advert and one of Taylor Swifts (who is the same genre) as both feature a close up profile of the artists adding to the intimacy and the connection with the audience.
• 3.
  We chose toemphasize the contrast of the red lips to signify love and passion as this not only links in with the lyrics but emphasis on colour appears to be common on magazine adverts as it allows certain meaning to be emphasized and in this case love and passion. Here is another Taylor Swift example showing the focus on the red lipstick(compared to ours). This is a popular choice with this type of artist and also the genre of music and helps them to also be portrayed as feminine/glamorous.
• 4.
  The writing wechose to use was decided after thorough research to ensure the font style fit in with the genre and the artist, we decided to go for a more bolder font to emphasis and make clear what we wanted to say as some magazine adverts such as Taylor Swift Red had fronts similar to this while most had handwritten styles but we though this font is more suitable and relevant to us. Taylor swift Ours Here is an example of text used on magazine adverts, both of Taylor Swifts adverts use bold and block capital fonts and we chose to use a similar font; a mixture of both. Ass it makes it clear for the viewer to read making sure they focus on the key information by changing the sizes as shown the magazine title is the largest and for us our artist name as this is the most important. The colours used are also bold and common colours but to tie in with the simplicity of ours we chose to keep the colour black. There is also different sized font for importance as information as shown in Taylor Swift and ours.
• 5.
  Still 2 –Digi -pak We decided to have a range of tones and colours to our digi-pak as this is something we gathered from our research' especially from Lucy Rose's digi-pak but also because we though it added more emotion into the digi-pak and made it a little different from others as we agree with Goodwin about having links but we do think that there should be a little diversity between artists. Black and white Sepia colour As you can see from our research and looking at Lucy Roses’ digi-pak we decided to use a range of colours and contrasts to our digi-pak as it breaks it up and adds to the detail. We decided to use more such as brightening the contract and making the tones more vivid.
• 6.
  We chose tokeep the front cover of the digi-pak and the magazine advert the same to help us create a brand images but also for familiarity so that the audience find it easy to recognise as this was also a common convention when seeing the brand image of an artist as a whole (digi-pak, magazine advert, music video and any other merchandise). Here we have compared the brand identify of Taylor swift and there is a comparison with the red lips and close profiles but it was harder as there were no magazine adverts linked to the album red so we decided to use the same main image for our magazine advert and the digi-pak front cover.
• 7.
  We chose touse a couple of location shots on the digi- pak to keep the continuity with the music video and to keep the link between the lyrics and the visuals so again it is easy to recognise and to add to the naturalistic theme of our artist again helping to create a brand identity. Lucy Rose has used 1 location shot with her sat in a field and another more close up lying in the grass so we took inspiration from this but as our music video is more based around nature we decided to add more to keep it linked in with the music video. The use of the artist in the location shots also creates a link with the artist and the video as Lucy Rose has used so we also used this in ours with our artist walking away from the castle and this is a key signifier in our music video and the lyrics(home).
• 8.
  Still 3 -Mid close up • We chose to use this shot along with the effect of a double mirror to show her split emotions and personality and she transforms depending on her environment; her friends and her family as you can hear with through the lyrics through the song relating to Goodwin’s theory. By using the split mirror we decided it made our music video a little different as this is something we had not seen in our music video research, helping to make ours stand out and that a little difference is good. • By brightening the lighting and adding a slight blue tone to the scene helped us to represent and portray the emotions as blue signifies sadness and this is her particular emoticon and this point in the song. Making sure we emphasized the emoticons was important as this is a common convention in music videos to ensure the audience understands the song. Also in our chosen genre mid close up shots are very important and popular as they help show the artists emoticon again allowing the audience to connect with them. • We had the background and her clothing dark to make sure we kept the emphasis on her face and therefor her emoticons as we found out that during close up shots of the artists (manly whilst performing) it was very minimalistic keeping all of the attention on the artist, the lyrics and her emoticons helping to add to the effect given on the audience. Mid close up example comparing ours and Lucy Roses' – she also has the same aesthetics as our actress and therefore is why she is suited to this genre
• 9.
  Still 4- Locationshot • Due to our artist being a singer songwriter we decided to use a lot of location shots as this seemed to be a common convention in music videos, especially those of Lucy Rose and more so in our music video as it linked in with the lyrics again making a strong emphasis on Goodwin’s theory. • The use of the castle along with the artist walking away from it was one of the key links in our music video as the use of the castle was very important due to its representation of a house as the castle is a ruin which again represents her emoticons as she is torn between her emoticons and love for her family but also her friends almost as though she doesn't know where she belongs. The cold eeriness feeling to the castle also helps portray her emoticons. • Representations through the location are seen frequently in Lucy Rose's music video for example - whenever there is a use of a location shot it is very lonely and full of flowers which links in with the lyrics 'nobody knows' showing how she is alone as no one know where she is or what feelings she is hiding inside to herself. Ours Lucy Rose Here the use of the artist in the location was a feature we enjoyed and wanted to include in ours as it keeps a link with the aritst and the location and for us a main feature in our music video as shown in the images above we have kept a connection with the video and the images used on the digi-pak.
• 10.
  Still 5- Slowmotion • We used slow motion to emphasise the running away from her troubles and almost as though she is running away from her emoticons but there is a feeling of being lost as she doesn't know where to go with her constantly looking back. • This shot links in with lyrics really well and is again a common feature for a singer/songwriter music video to add to the emoticons e.g. - 'where’s the place you'd run to hide' this is a clear example of our links between the lyrics and the visuals but again linking in with the emoticons. • The slow motion also links in with the pace of the music video and therefor makes sure there is continuity throughout as opposed to having her sprint through the trees. Ours – the lyrics that link in with the music video ‘where's the place you run to hide’
• 11.
  Still 6- Fade(Dissolve) • We decided to use 2 transition throughout the music video to keep it continuity but also it was a very subtle transition that helped to break it up but also fit in perfectly to the genre as opposed to using a cartoon effect for instance. • Transition are used throughout music videos and they are good to link in when there is a change of scenes of emoticons and hence why we used it. • We also particularly like the dissolve on this part of the music video as the two faces are a clear match in terms of the place and therefor links in really well and helps to make the transition smoother.
• 12.
  Still 7- FriendshipPyramid • We used the effect of each layer coming in one by one to emphasise the building of her home, which is made of her friends where she feels most comfortable which again links in with the lyrics and the whole story of the music video and the message were trying to get across. • Again the location used is natural and links in with the rest of the video as it does in Lucy Rose's music video making constant references to nature and the outdoors. • This shot also helped to add more of a story line to our music video as a narrative was very important for our genre and this scene helps us with this as the message of the song is about her friends so therefor by showing her with her friends we link this in closely with the lyrics which stated by Goodwin is very important.
• 13.
  Still 8 -Performance shots • Performance shots are key in music videos as it is as much about the song and the lyrics as it is about the instruments and performance and in Lucy Roses music video there are a lot of these as they help add to the recognition of the song and the talent of the artist helping the audience to understand the artist a bit more. • Playing the piano is a key instrument in singer/songwriter music videos as they go with the genre and the subtle tones you can create by using them but also the tension so therefore it helps to add more emoticon into the song as opposed to using the drums.