The target audience for the film is ages 15 and up, as the filmmakers thought people that age enjoy scary thriller films. Females may be particularly drawn to the film given its strong female friendships. Pre-production research involved a video questionnaire of the target demographic to understand their preferences for sound, locations, and appropriate age rating after hearing the plot. Their positive feedback validated the filmmakers' ideas and their suggestions, like using woods locations, were incorporated into planning the film to appeal to the audience.