Media evaluation question 5

Media evaluation question 5

• 1.
  Media Evaluation Question5 How Did You Attract/Address Your Audience? Reece Perrin
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  During Production • ThisSlideshow will describe how I attracted the audience for my product during the process of producing the sequence.
• 3.
  Characters • The characterswere thought out during the pre-production process but were tweaked and edited after researching our audience. • The original idea was to leave the characters social status/class ambiguous to appeal to a wider audience. To do this I was going to add different elements from different classes. Like organise the characters so they wore nice clothes like dresses or dress suits to indicate a middle – upper class personality but arrange them to talk with a thick south/east London accent to portray a working class lifestyle. However after receiving results from our audience feedback I decided that portraying our characters as more working – middle class would appeal to the audience I found to enjoy horror films more, the working – middle class (indicated by their income).
• 4.
  Characters (Continued) • Ithen decided to dress the characters in more smart casual clothes (black jackets and shirts with jeans and shoes) to suggest they were middle class but not so much that dress very formally (suits/dress suits) • I also arranged for the actresses to talk in a south London accent but not so much that it was immediately recognisable. Knowing the working class enjoy horror films more, I felt the mixture of the south London accent and the smart casual clothes would attract the working class as they could feel they represent them as a community and there is some form of common ground between the audience and the characters which would give the audience something to relate to. • The characters were always thought out to be young, because it fit with the storyline of the 2 young/vulnerable girls, it was just a blessing when performing our audience research we discovered that the younger audiences (13 – 18) enjoyed horror more than older audiences (19 – 24 & 25 – 35).
• 5.
  Sound The sound wasnot planned out until after the audience research was taken out so I had a good indication as to how to sequence should sound. With the knowledge that younger audiences enjoyed horror films more I thought it would be a good idea to produce sound similar to a genre in which younger audiences enjoy (hip – hop / RnB). This was done through the use of the music that appears over the credits at the beginning of the sequence and the show of the title “shortcut” before the footage begins rolling. The use of the sound effects in the sequence, such as the scream at the end and the heartbeat heard when Alisha is running, was not aimed directly at a specific kind of audience but was used more to attract any viewer as it heightens the scare factor and adds suspense to the product. Any viewer would react to sounds like this and it is obvious that they are used throughout many other horror films (such as Nightmare on Elm Street and Scream) these are just common/conventional sounds for a horror sequence but I felt they were effective all the same.