Media institution

Media institution

• 1.
  WHAT KIND OFMEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
• 2.
  WHAT DISTRIBUTER? • Forour titles and opening sequence of Deimos we decided to distribute it through Lionsgate films. As of November 2013, it is the most commercially successful mini major film and television distribution company in North America, it is also the seventh most profitable movie studio.
• 3.
  REASON FOR CHOSENDISTRIBUTER • We decided to distribute our film through a mini major film company as even though our opening sequence that we filmed didn’t use a big budget if we were to further the film we would require a large budget in order to fulfil the exact look of our film as it would need special effects, a wide range of settings, a large cast and good quality footage. We would also pitch for well known actors so that our film would achieve wide publication and a global audience. Therefore we would need Lionsgate to supply us with enough money and to also draw attention from A-list actors.
• 4.
  SYNERGY/MEDIA CONVERGENCE • Moreover,we would also use cross media convergence to further our publication of our media product by collaborating with a well known artiste to produce the soundtrack for our film. This would be to attract a large audience, however we would need an artiste who would be liked by our target audience as otherwise they may be put off the film. Considering this, we would pitch to artistes such as, Lorde, Ed Sheeran and Royal Blood.
• 5.
  PRODUCTION • Our productioncompany, Casper Productions, would be able to develop: • The plot • Script • Director • Some of the cast and crew. However because we don’t have enough money we would then pitch to Lionsgate so that they could fund our project and publicise it to a global audience.
• 6.
  DISTRIBUTION • We hopethat a mini major label such as Lionsgate would be interested in our film as it conforms to the horror conventions, it includes many special effects and serve a purpose to entertain. Although the first film wont have a happy ending the film will be followed by a sequel (as this is a horror convention as seen in films such as Insidious) which will then result in a happy ending where the evil is taken over by the good.
• 7.
  EXHIBITION • Our targetaudience is between 16-25 which would mean that we would desire for our film to be consumed by cinema chains and then eventually be released on DVD and then to feature on channels such as Sky TV as these all have large audience, especially of those in our target audience Odeon.
• 8.
  REGULATION • Through theBBFC our film would have a rating of 15. This is because it will feature strong violence, frequent strong language, flashing images and references to sexual content. • The images would also be frightening for a younger audience, therefore it would not be suitable for anyone younger than the age of 15.
• 9.
  INSTITUTIONS So overall thekey institutions who would be involved in our film would be: • Lionsgate Entertainment (films) • Cineworld cinema • Odeon Cinema • Cinemark cinemas (American) • Universal Music Group • Warner Music Group • BBFC • Sky Movies • Film 4