Media institutions

Media institutions

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  Media Institutions (2 cases)
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  IPC Media Types ofmagazines and target audiences: IPC was formed in 1963, where the three leading UK magazine publishers came together. Five years later International Publishing Corporation ltd published its first magazine. Over the years IPC have created many brands that have been leading the market they are in. They have made a wide range of magazines including, Nuts, NME, World Soccer, Woman’s Weekly and TV Times. These carry a variety of target audiences but the most popular are those created and aimed at younger men and women like NME or for males especially, Nuts. They would be an appropriate institution to create a new music magazine as it has a very good background and a long lasting history of NME running for many years. They have all the expertise to create and release a professional magazine but wouldn’t want to create one like NME as it would cut profits form that and create competition with themselves. They are known for creating magazines like NME that are relevant to the typical musical age range of 16-25 year olds.
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  Relevance as apublisher of a new music magazine. They would be an appropriate institution to create a new music magazine as it has a very good background and a long lasting history of NME running for many years. They have all the expertise to create and release a professional magazine but wouldn’t want to create one like NME as it would cut profits form that and create competition with themselves. They publish many magazines but NME is their only magazine and has a great background so could easily sustain a new music magazine. Types of genre. They would not want to publish any music magazines that were indie like NME as they wouldn’t want to create competition for themselves. Therefore they would want to publish magazines with similar music subgenres like rock or indie but they would be able to publish a magazine like pop or hip hop where they would not create any more competition for themselves.
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  Alternate Publishers Bauer Media ‘Bauermedia is Europe's largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations’ meaning it is a cross media institution. They are a media conglomerate that produces things such as Box TV, Zoo magazine and Kerrang radio. Their leading Media medium is through magazine publishing with a few music magazines and lots of specific hobby magazine like ‘Match magazine’ and ‘Outdoor fitness’ They have experience in the target audience with magazines like FHM, Glazia and Zoo where young males and females are being targeted, meaning they have a positive background in this area and can successfully appease that audience, which , is similar to my target audience.
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  Alternate Publishers Bauer Media Itmight be an appropriate publisher as they publish many successful magazines like Kerrang, Mojo and Q. These are all magazines which different genres; rock, classic rock and pop, respectively. These were all released at least 10 years ago and are great successes, demonstrating their positive background in publishing. If I was intending to create a magazine with Bauer there would be more obstacles as they cover a wider range of music genres than IPC media do. There would be a gap for a new music magazine of my intended sub-genre ,Pop , and would make a more suitable publisher for my magazine. However, the target audiences of all their magazines and my magazine match potentially causing competition between them.