Media lab idea_workshop_091012

Media lab idea_workshop_091012

• 1.
  Ideas workshop 9 October2012
• 2.
  Goals • Clearly understandthe product requirements from the point of view of your stakeholders • Generate >100 ideas (yes you heard me right) • Have some idea of how you can turn some these ideas into something useful!
• 3.
  Planning Time What? 09:30 – 10:00 Intro. & warm-up 10:00 – 10:15 Requirements inventory 10:15 – 10:30 Stakeholder requirements brainstorm 1: Client 10:30 – 10:45 Creative break 10:45 – 11:00 Stakeholder requirements reverse brainstorm 2: User 11:00 – 11:15 Other requirements brainstorm 11:15 – 11:30 Wrap-up and next steps
• 4.
  Introduction
• 5.
  The creative process
• 6.
  Tassoul’s creative process
• 7.
  Creative tactics • Tryto rephrase the problem or issue • Look at answers that don’t help and ask why not? • Keep asking questions (e.g. what is the real problem, why doesn’t this work, what problems are similar to this?) • Look at the problem from another’s perspective (the target customer, your tutor, your father, a doctor, a person driving a car etc.)
• 8.
  Guidelines for thinkingcreatively • Go quantity not quality at first • When generating ideas do not judge or evaluate them • Capture all ideas: write everything down or record them somehow (but put your lap-tops away) • Have an objective: aim to generate lots of ideas to solve a particular problem • Enjoy half answers: sometimes with a bit of time they can be the best - so capture them and then wait for a while • Play with ideas and have fun • Relax • Use creativity tools • Select later on clear criteria
• 9.
  Brainstorming: why itworks
• 10.
  Brainstorming “rules” • Definethe problem • Set a time limit on the brainstorm session • Capture all the ideas – Use a white board, flip-over sheet or (better) Post-It Notes to do this • Focus on the problem • Do not evaluate or criticize any ideas: write them down • Encourage everyone to contribute • Listen to other ideas and see if this gets you thinking – Look for associations • Have fun • Evaluate the ideas later NEVER during the brainstorming • Make sure you do a follow-up
• 11.
  Warm-up 5Ws +1H again (10 minutes) • Who – who is this product for? • What – what does it have to do? • Where – where is it going to be used? • When – when is it going to be used? • Why – why is this important to…(your who’s)? • How – how is it going to help…(your who’s)?
• 12.
  Requirements inventory • Whomight have requirements of your product? (5 min.) • What requirements do you have of your product? (5 min.) • What general requirements are there (technical, client conditions, budget, visual, etc.)? (5 min.)
• 13.
  Stakeholder brainstorm 1(15 min.) • What are the client’s requirement for your product?
• 14.
  Break (15 min.)
• 15.
  Stakeholder requirements brainstorm2 • Reversal: What features and benefits would REALLY annoy your user? (5 min.) • What requirements would your product need to ensure you do not do that? (10 min.)
• 16.
  Other requirements brainstorm •What are the requirements of those who support your product? (5 min.) • What are the marketing, communications and visual requirements of your product? (5 min.) • What are the societal, legal and moral requirements of your product? (5 min.)
• 17.
  Wrap-up
• 18.
  One view of“product” development
• 19.
  Idea to concept(ideal)
• 20.
  Next steps • Nextsession – can we do one? • Between now and then – Finalize and document your product requirements – Generate 100+ ideas (they don’t have to be good!) – Incubate – Categorize / combine / organize ideas – Develop selection criteria based on your requirements – Select 10 ideas and make sketches