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Similar to Megan Jones from the Australian Network on Disability presents 'Filling the Gaps Building Disability Confidence to Increase Your Customer Connections'
Megan Jones from the Australian Network on Disability presents 'Filling the Gaps Building Disability Confidence to Increase Your Customer Connections'
- 1. Filling the Gaps:Building Disability Confidence to Increase your Customer Connections
- 2. Acknowledgement of Country Weacknowledge the Gadigal people of the Eora nation, who are the traditional custodians of the land on which we work in our office in Sydney. We pay our respects to the people, the cultures and the elders past and present, and acknowledge their continuing connection to land, sea and community.
- 3. Acknowledgement of Peoplewith Disability We acknowledge people with disability here with us in person and online today and thank you for joining us.
- 5. What comes tomind when you hear the word: Disability? Slide 5
- 6. What is disability? DisabilityDiscrimination Act (Cth) 1992 Disability is any impairment, abnormality, or loss of function of any part of the body or mind. Including: • Physical • Intellectual • Mental Illness • Sensory • Neurological • Learning Disability • Physical disfigurement • Immunological
- 7. Social Model ofDisability Illustration by Crippen, Disability Arts Online Slide 7
- 8.
- 9. Profile of theAustralian population 17.7% of the population has disability 1 in 3 people have disability or are close to someone who does Most disability is non-physical and non- visible 45% of Australians experience mental illness Slide 9
- 10. Prevalence of disabilityincreases with age Sourced from: ABS SDAC (2018) Slide 10
- 11. Business Benefits 9times morelikely to Innovate* 4times more customers^ 4times more likely to outperform in shareholder returns^ 75% – 80% experience CX failures~ *Job Access 2019 2.2 Disability Employment Basics – diversity makes good business sense, ^Centre for Inclusive Design 2019, The Benefits of Designing for Everyone viewed 24 March 2021, ~Ai Media 2021 4 Reasons You need to Caption Your videos viewed 6 May 2021
- 12. 10 quick tipsto be more accessible and inclusive Slide 12
- 13. Hire people with disability Removeunintentional barriers. Ask everyone, Do you require any adjustments to participate? Slide 13
- 14. WCAG is good.People are better Accessibility and Useability are not the same. Ensure your UX is tested by people with disability. Slide 14
- 15. Accessible all day, everyday Thinkabout ALL comms - Alt text images - Subtitle and audio describe video - Utilise accessibility checkers Slide 15
- 16. Build from thestart Universal design does not cost significantly more if considered from the start. Slide 16
- 17. #SayTheWord Disability “Differently abled”,“people of all abilities”, “disAbility”, “diffAbled”, “special needs” are all euphemistic and can be considered patronising. Slide 17
- 18. Represent Few target marketsdo not include people with disability. Your comms should represent this. Slide 18
- 19. Provide alternatives Provide differentformats for information, processes and ways to respond. Slide 19
- 20. Don’t assume Ask peoplewhat adjustments they require and what their preferred method of communication is. Slide 20
- 21. Don’t make Inspoporn People living their everyday is not inspirational. Slide 21
- 22. Label jars, notpeople. How do you refer to a person with disability? By using their name! Slide 22
- 23. Want to learnmore? www.linkedin.com/company/ANDisability ANDisability @ANDisability