Mercedes- strategy management

Mercedes- strategy management

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  PRESENTED BY:AAMIR PATEL(20)
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   INTRODUCTION HISTORY COMING IN INDIA VISIONAND MISSION STATEMENT CUSTOMER GROUP CUSTOMER FUNCTION  ALTERNATIVE TECHNOLOGY  SWOT ANALYSIS MODEL RANGE PRODUCT PORTFOLIO COMPETETION TECHNOLOGY CASE STUDY CONCLUSION           
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   Mercedes-Benz is amultinational division of the German manufacturer Daimler AG, and the brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, BadenWürttemberg, Germany.
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      Mercedes benz tracesits origin to 1886 with Karl Benz's creation of the first petrol-powered car. Mercedes Benz was formed in the year 1926 by merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. The first mercedes - benz car was launched in 1926- MERCEDES BENZ 8/38 PS. Throughout the 1930s, MercedesBenz produced the 770 model, a car that was popular during Germany's Nazi period.
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  Mercedes-Benz 8/38 PS
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     Daimler entered theIndian market and set up Mercedes-Benz India Ltd in 1994. The company was later renamed DaimlerChrysler India Private Ltd after the merger of parent company Daimler with Chrysler. The passenger cars manufacturing plant is located in Pune, same as the headquarters and the comercial vehicle manufacturing plant is located outside chennai. Mercedes-Benz India currently has 31 dealerships and 41 service stations across 31 cities in India.
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  Vision Mission “A pioneering spiritand power of innovation for sustainable mobility. As the inventors of the automobile, we are equally committed to protection of the climate and the environment and to the safety of our vehicles and accident prevention. Our customers - and all other road users - throughout the world can put their trust in this commitment.” Rejecting compromise Considering every detail. Basing their work in competition Being environmentally sustainable Being a global company.
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    Mercedes effectively targets theupper middle class and upper class individuals who desire a luxury automobile. Through its advertising Mercedes Benz has clearly staked its position as a leading innovator in the industry and its cars are a status symbol.
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  Status symbol. Luxury and comfort. Hightechnologically advanced features. Smooth ride.
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   Innovative, differentiated sales formats.  Personalpreferences of customers. Brand expansion and integrated marketing. Personalised sales experience for individual customer contact at the retail level.  
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  Strength Weaknesses High Mercedes brand equity asone of the finest and strongest brands. Drive-train technologies, interior features, and safety systems. Exceptional service quality, an industry landmark. Mercedes Benz is one of the most popular brand names in the world. Benz is an expensive car, thus has a limited target group. High maintenance cost and less mileage. Very expensive spare parts.
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  Opportunities Threats Developing Intense hybrid cars and fuelefficient cars for the future. Tapping emerging market across the world and building a global brand. Fast growing luxury automobile market and increased income. competition. Increasing fuel prices. Improvement in public transport
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  Models: A-Class B-Class C-Class CL-Class CLA-Class CLS-Class E-Class G-Class GL-Class GLA-Class GLK-Class M-Class R-Class S-Class SL-Class SLK-Class SLS AMG Viano Citan
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       BMW Audi Honda Skoda Volkswagen
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    Mercedes benz isthe latest car manufacturing company to use cloud technology. According to their recent ad, the company has come with apps that allow drivers to check all the latest happenings.
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   Mercedes Benz isthe oldest luxury car manufacturing company in the world. Although the strong competition has created some problems for them, they continue to maintain the strategic advantage over their rivals.