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MERCEDES-BENZ.pptx
- 1. PRESENTED BY SURESH KRISHNAM “DESIREFORTHEEXTRAORDINAIRE” “THEBESTORNOTHING” MERCEDES BENZ
- 2. INTRODUCTIO N Mercedes Benz isowned German automobile manufacturer. It all began with Karl Benz’s creation of the world’s first gasoline-powered car in 1885. In 1926, the company has rich history of innovation and engineering excellence. It’s recognized for its commitment to safety.
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- 4. • The brandemployees story telling to convey its rich history and engineering expertise, creating an emotional connection with consumer • Mercedes-Benz actively engages with its audience on social media platforms, sharing stunning visuals, and interactive post to maintain brand engagement • The brand offers customization options for vehicles, allowing customer to customized their car to their preferences.
- 5. THE MERCEDES CUSTOMER 1. AverageMercedes Customer Profile: 2. Median income = $100KWell- educated 3. 2/3 were male 4. Technology is important 5. Very loyal to the Mercedes brand 6. Driving is a form of personal expression Work hard and play hard
- 6. “WE HAD TOTAKE THE BRAND OUT OF ITS NICHE, AND ALLOW FOR ECONOMICS OF SCALE. WE COULDN’T RESTRICT OURSELVES TO SOME OF TIFFANY BRAND” "EXCLUSIVITY IS NOT JUST ABOUT PRICE, IT'S ABOUT THE CONCEPT. ACHIEVING A PREMIUM POSITION IN EACH SECTOR IS POSSIBLE"
- 7. STRENGTH OF MERCEDES-BENZ •Diverse ranges of Products - S-Class, Coupe, Roadster • World's leading Premium Quality Automobile Manufacturer • Brand Awareness • Innovations
- 8. TIMELINE OF MERCEDES- BENZ (1879)FIRST BENZ TWO STROKE ENGINE (1886) BEGINNINGS OF THE AUTO MOBILE (1920) DAIMLER BENZ BETWEEN WARS (1933) DAIMLER BENZ IN THE NAZI ERA (1945) RECONSTRUCTION (1961) GROWTH IN ALL AREAS (1995) THE MERGE BETWEEN DAIMLER BENZ AND CHRYSLER (2008) GLOBAL ECONOMIC CRISIS AND COMEBACK (2012) KEY MILESTONE FOR THE FUTURE
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