Company Overview

                    Erick Watson
           Director, Product Management

                 February, 2011


Metavana                                  Page 1
For Informational Purposes Only
•     This Executive Overview does not constitute an offer to sell or a solicitation of an offer to buy any
      security. An offer can be made only by the Confidential Information Memorandum, and only in states in
      which the offering of the securities is registered, or is exempt from registration and only by broker-dealers
      authorized to do so. This Executive Overview contains certain excerpts from the Confidential Information
      Memorandum and should be read in conjunction with such memorandum prior to making any
      investment decision.

•     The statements and discussions contained in this Executive Overview that are not historical facts
      constitute forward-looking statements, which can be identified by the use of forward-looking words
      such as “believes,” “expects,” “may,” “intends,” “anticipates,” “plans,” “estimates,” and analogous or
      similar expressions intended to identify forward-looking statements. These forward-looking statements
      and estimates as to future performance, estimates as to future valuations and other statements
      contained herein regarding matters that are not historical facts, are only predictions, and actual events
      or results may differ materially. We cannot assure or guarantee that any future results described in this
      presentation will be achieved, and actual results could vary materially from those reflected in such
      forward-looking statements.

•     Information contained in this presentation has been compiled from sources believed to be credible and
      reliable. However, we cannot guarantee such credibility and reliability. The forecasts and projections of
      events contained herein are based upon subjective valuations, analyses and personal opinions.

•     The securities to be offered by the Confidential Information Memorandum are speculative and involve
      a high degree of risk. No investment in the securities to be offered by the Confidential Information
      Memorandum should be made by any person who is not in a position to lose the entire amount of such
      investment. You are urged to carefully review the “Risk Factors” section of the Confidential Information
      Memorandum. If you would like to receive the complete                  Confidential Private Placement
      Memorandum, please contact Spencer Trask Ventures, Inc.



    Metavana                                                                                            Page 2
Chapter 1
           Social Big Bang




Metavana                     Page 3
Consumers worldwide shouting out their
        feelings on the Social Web
             98,000+ Tweets/min.

            695,000+ Updates/min.

            100+ New Accts./min.

            600+ New Videos/min.

              20,000+ Posts/min.
Metavana                              Page 4
By amplifying and accelerating word-of-mouth,
           Social Web impacts Brand Value


Metavana                                    Page 5
Social Web Eclipsing the World Wide Web
    Billions of
    Minutes                         Minutes Spent On Social Networks Each Month
      80



      70



      60

   Twitter: 250 million “tweets”/day
      50



      40


   Facebook: 30 billion posts/month
      30



      20    All Other Social Networking
            (MySpace, Twitter, LinkedIn, Tumblr, etc.)


      10
                                                                                         Facebook
           Data: comScore; Last data point Aug ‘11
       0
        June       Sep        Dec         Mar        Jun   Sep   Dec   Mar   Jun   Sep   Dec   Mar    Jun
         '08       '08        '08         '09        '09   '09   '09   '10   '10   '10   '10   '11    '11



Metavana                                                                                             Page 6
50x
                                          more data
                                          by 2020

           90% will be Unstructured*

                   * The 2011 Digital Universe Study, IDC

Metavana                                                    Page 7
What customers Think and Feel

Metavana                             Page 8
我們的房間是非常好的;毛絨該死的
     Loves when my little brother steals my
                                              附近!      - 到到網
     blackberry and tweets from it
                   #whitegirlproblems                                      大きなプリント - それほど偉大なコ
                                                                           ピー
                                                                                 Our room was very nice;
                                                                                 damn near plush! TripAdvisor


                                               Great print - not so great copy
                                                       - Brother.com




                                                          ,                 ...




                                                                                                   …
     Phone is good, but ATT sucks…
                             CNET
                                                     There were some friendly staff
                                                     but ones who couldn't give a
                                                     damn. Expedia
                                              大きなプリント - それほど偉大なコ
                                              ピー
                                                               私の弟が盗む時に愛して私の
                                                               ブラックベリーとそれからのつぶやき


                                                                         今晚电视上看到一个伟大的演出...
                                               愛我的小弟弟搶斷時,我 黑莓和從它的鳴叫                               - 摇滚明星
    Director of Customer Research
Metavana                                                                                          Page 9
M
           E
           T Our Mission:
           A
           V Tame the Chaos

           A
           N
Metavana   A           Page 10
Metavana-powered Social Enterprise




Metavana                               Page 11
Metavana: Powering the Social Enterprise

             ERP                   BI
       CRM                              Web




                    Confidential




Metavana                                      Page 12
Chapter 2
           Self Organization




Metavana                       Page 13
Scientific Breakthrough
     Nobel Prize Physics and Great Engineering

Metavana                                     Page 14
In language, as in nature

           Meaning Emerges
Metavana                                 Page 15
Radically Unique Approach
                        CHALLENGERS                               LEADERS
                                                                                          Featuring:
                                                                                          •   Unmatched
                                                                                              accuracy
                                                                                          •   Near real time
                                                                                          •   Low cost
                                                                                          •   Quality insight
   ABILITY TO EXECUTE




                                                                                          Scalable:
                                                   (0,0)                    (5,0)
                                                   Human
                                                   Intervention
                                                                            Scalability   •   NO humans
                                                                                          •   NO hierarchy
                                                                                          •   NO artificial
                                                                                              intelligence
                                                                                          •   NO natural language
                                                                                              processing
                         NICHE PLAYERS                            VISIONARIES
                                                                                          •   NO rules
                                   COMPLETENESS OF VISION



Metavana                                                                                                        Page 16
Several foundational Patents Pending



                    • Automating how
                      Structure Emerges
                    • How to Understand
                      Emotions in Social Text




Metavana                                  Page 17
Chapter 3
           Go to Market Strategy




Metavana                    Page 18
Our first Commercial Customers


   “I'm excited that
   Metavana has become
   part of our Web 2.0
   strategy, helping us
   maintain our position
   as a leader in e-
   commerce.”
Shafiq Khan, SVP e-Commerce,
    Marriott Hotels




Metavana                                      Page 19
Adoption will fan out across Organizations

                              Director

                  Assistant
                  Director

           Manager 1      Manager 2      Manager 3


            Employee          Employee    Employee


            Employee


            Employee



Metavana                                             Page 20
Go To Market: Via our Partners




Metavana                Confidential        Page 21
Metavana: exclusive provider of only Real-
    time metric for Customer Satisfaction
                              • Net Promoter Score (NPS)
                                is used by half the F2000
                                for measuring customer
               Practical        satisfaction via quarterly
               guidance on
               how to
                                surveys
               deploy your
               Net Promoter
               strategy       • Now SparkScore™,
                                powered by Metavana, will
                                be the only solution that
                                measures customer
                                satisfaction via the Social
                                Web … 24/7

Metavana                                              Page 22
Here are just some of the Companies…



 …using NPS, the Gold Standard for Customer Satisfaction




 …to drive Financial Growth 2x faster than the Competition

Metavana                                            Page 23
With SparkScore™, Customers will track
    Brand Equity like they do their Stock
                    Price
NASDAQ                Social NPS




Metavana                              Page 24
Our Leadership Team
           Michael Tupanjanin, CEO
               General Manager, Microsoft Enterprise Search
               EVP, Global Operations, FAST Search & Transfer

           Dr. Minh Duong-van, Chief Science Officer
               World-renowned expert in Chaos Theory
               Lawrence Livermore and Los Alamos Labs

           Romi Mahajan, Chief Marketing Officer
               Senior Director, Microsoft Digital Marketing & Search
               CMO, Ascentium

           Steve McGrath
               Managing General Partner, McKenna Capital Group
               Founder and Director, Strategos
               CEO, Spencer Trask Emerging Technologies Group

           Amiel Kornel
               Partner, McKenna Group
               Director, Spencer Trask Emerging Technologies Group




Metavana                                                               Page 25

Metavana Company Overview

  • 1.
    Company Overview Erick Watson Director, Product Management February, 2011 Metavana Page 1
  • 2.
    For Informational PurposesOnly • This Executive Overview does not constitute an offer to sell or a solicitation of an offer to buy any security. An offer can be made only by the Confidential Information Memorandum, and only in states in which the offering of the securities is registered, or is exempt from registration and only by broker-dealers authorized to do so. This Executive Overview contains certain excerpts from the Confidential Information Memorandum and should be read in conjunction with such memorandum prior to making any investment decision. • The statements and discussions contained in this Executive Overview that are not historical facts constitute forward-looking statements, which can be identified by the use of forward-looking words such as “believes,” “expects,” “may,” “intends,” “anticipates,” “plans,” “estimates,” and analogous or similar expressions intended to identify forward-looking statements. These forward-looking statements and estimates as to future performance, estimates as to future valuations and other statements contained herein regarding matters that are not historical facts, are only predictions, and actual events or results may differ materially. We cannot assure or guarantee that any future results described in this presentation will be achieved, and actual results could vary materially from those reflected in such forward-looking statements. • Information contained in this presentation has been compiled from sources believed to be credible and reliable. However, we cannot guarantee such credibility and reliability. The forecasts and projections of events contained herein are based upon subjective valuations, analyses and personal opinions. • The securities to be offered by the Confidential Information Memorandum are speculative and involve a high degree of risk. No investment in the securities to be offered by the Confidential Information Memorandum should be made by any person who is not in a position to lose the entire amount of such investment. You are urged to carefully review the “Risk Factors” section of the Confidential Information Memorandum. If you would like to receive the complete Confidential Private Placement Memorandum, please contact Spencer Trask Ventures, Inc. Metavana Page 2
  • 3.
    Chapter 1 Social Big Bang Metavana Page 3
  • 4.
    Consumers worldwide shoutingout their feelings on the Social Web 98,000+ Tweets/min. 695,000+ Updates/min. 100+ New Accts./min. 600+ New Videos/min. 20,000+ Posts/min. Metavana Page 4
  • 5.
    By amplifying andaccelerating word-of-mouth, Social Web impacts Brand Value Metavana Page 5
  • 6.
    Social Web Eclipsingthe World Wide Web Billions of Minutes Minutes Spent On Social Networks Each Month 80 70 60 Twitter: 250 million “tweets”/day 50 40 Facebook: 30 billion posts/month 30 20 All Other Social Networking (MySpace, Twitter, LinkedIn, Tumblr, etc.) 10 Facebook Data: comScore; Last data point Aug ‘11 0 June Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun '08 '08 '08 '09 '09 '09 '09 '10 '10 '10 '10 '11 '11 Metavana Page 6
  • 7.
    50x more data by 2020 90% will be Unstructured* * The 2011 Digital Universe Study, IDC Metavana Page 7
  • 8.
    What customers Thinkand Feel Metavana Page 8
  • 9.
    我們的房間是非常好的;毛絨該死的 Loves when my little brother steals my 附近! - 到到網 blackberry and tweets from it #whitegirlproblems 大きなプリント - それほど偉大なコ ピー Our room was very nice; damn near plush! TripAdvisor Great print - not so great copy - Brother.com , ... … Phone is good, but ATT sucks… CNET There were some friendly staff but ones who couldn't give a damn. Expedia 大きなプリント - それほど偉大なコ ピー 私の弟が盗む時に愛して私の ブラックベリーとそれからのつぶやき 今晚电视上看到一个伟大的演出... 愛我的小弟弟搶斷時,我 黑莓和從它的鳴叫 - 摇滚明星 Director of Customer Research Metavana Page 9
  • 10.
    M E T Our Mission: A V Tame the Chaos A N Metavana A Page 10
  • 11.
  • 12.
    Metavana: Powering theSocial Enterprise ERP BI CRM Web Confidential Metavana Page 12
  • 13.
    Chapter 2 Self Organization Metavana Page 13
  • 14.
    Scientific Breakthrough Nobel Prize Physics and Great Engineering Metavana Page 14
  • 15.
    In language, asin nature Meaning Emerges Metavana Page 15
  • 16.
    Radically Unique Approach CHALLENGERS LEADERS Featuring: • Unmatched accuracy • Near real time • Low cost • Quality insight ABILITY TO EXECUTE Scalable: (0,0) (5,0) Human Intervention Scalability • NO humans • NO hierarchy • NO artificial intelligence • NO natural language processing NICHE PLAYERS VISIONARIES • NO rules COMPLETENESS OF VISION Metavana Page 16
  • 17.
    Several foundational PatentsPending • Automating how Structure Emerges • How to Understand Emotions in Social Text Metavana Page 17
  • 18.
    Chapter 3 Go to Market Strategy Metavana Page 18
  • 19.
    Our first CommercialCustomers “I'm excited that Metavana has become part of our Web 2.0 strategy, helping us maintain our position as a leader in e- commerce.” Shafiq Khan, SVP e-Commerce, Marriott Hotels Metavana Page 19
  • 20.
    Adoption will fanout across Organizations Director Assistant Director Manager 1 Manager 2 Manager 3 Employee Employee Employee Employee Employee Metavana Page 20
  • 21.
    Go To Market:Via our Partners Metavana Confidential Page 21
  • 22.
    Metavana: exclusive providerof only Real- time metric for Customer Satisfaction • Net Promoter Score (NPS) is used by half the F2000 for measuring customer Practical satisfaction via quarterly guidance on how to surveys deploy your Net Promoter strategy • Now SparkScore™, powered by Metavana, will be the only solution that measures customer satisfaction via the Social Web … 24/7 Metavana Page 22
  • 23.
    Here are justsome of the Companies… …using NPS, the Gold Standard for Customer Satisfaction …to drive Financial Growth 2x faster than the Competition Metavana Page 23
  • 24.
    With SparkScore™, Customerswill track Brand Equity like they do their Stock Price NASDAQ Social NPS Metavana Page 24
  • 25.
    Our Leadership Team Michael Tupanjanin, CEO General Manager, Microsoft Enterprise Search EVP, Global Operations, FAST Search & Transfer Dr. Minh Duong-van, Chief Science Officer World-renowned expert in Chaos Theory Lawrence Livermore and Los Alamos Labs Romi Mahajan, Chief Marketing Officer Senior Director, Microsoft Digital Marketing & Search CMO, Ascentium Steve McGrath Managing General Partner, McKenna Capital Group Founder and Director, Strategos CEO, Spencer Trask Emerging Technologies Group Amiel Kornel Partner, McKenna Group Director, Spencer Trask Emerging Technologies Group Metavana Page 25

Editor's Notes

  • #7 Source:http://www.sciencemag.org/content/333/6051/1814.summary?sid=757dd5ff-adf2-4367-be43-7fddcb0732f7Science 30 September 2011: Vol. 333 no. 6051 pp. 1814-1815 DOI: 10.1126/science.333.6051.1814 Social Scientists Wade Into the Tweet StreamGreg Miller
  • #8 Source: 2011 Digital Universe Study, IDC
  • #13 Michael: Need your feedback on this one
  • #17 MICHAEL: Need feedback on this one.
  • #19 Erick: Complete
  • #21 Michael: Need your feedback on this one
  • #22 Michael: Need your feedback on this one
  • #24 Michael:Need your feedback on this one