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- 1. Metrics Shmetrics #theBLN #balsamiq Giacomo ‘Peldi’ Guilizzoni - April 2012
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- 3. Bring a little balanceto the Force
- 4. I do notknow • regional sales • renewal rates • split between product versions • how long it takes us to reply to customers • # of total users
- 5. I do notknow • # of downloads • # of website visitors • # of total customers • what a funnel is • ...
- 6. $489,282 chart made withDigMyData.com
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- 9. Breaking arguments at Google
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- 11. use in moderation Motivatingemployees
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- 14. I suspect... Trying to stay in touch with your business
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- 20. They are acrystal ball
- 21. They suck you into fractal rabbit-holes
- 22. They tell youwhat to work on next but it’s often wrong
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- 26. On all channels •Email • Twitter • Alerts • Forums • Facebook • RSS • Telephone • Google+ • Blogs
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- 28. Get the ballrolling!
- 29. Do User Tests! •your dad! • your old coworkers! • your friends on Facebook! • strangers at the coffee shop! • pay them if you have to!
- 30. Give give give! •to bloggers in exchange of a review • give them one to give away! • give it free for demos! • give it to do-gooders!
- 31. Get out there! •conferences • meetups • events
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- 35. Include them atevery step • Feature ideation • Feature design discussion • Validation • Testing • Release • Support
- 40. Listen for ideas Learn together Build in the open Test it Feedback together Listen http://lean.st/principles/build-measure-learn
- 41. Be a GoodPerson • Honest • Respectful • Firm (up to a point) • Explain your vision • Be forthcoming with your limitations
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- 44. Put your faceon it!
- 49. Apologize when youscrew up
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- 52. </rant> [email protected] @balsamiq