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Microsoft versus Apple
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- 2. Our Mission Enablepeople and businesses throughout the world to realize their full potential.
- 3. About The CompanyType: Public
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- 6. Dow Jones IndustrialAverage Component
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- 18. A little bitof history... 1975 the company was founded by Paul Allen and Bill Gates
- 19. 1980 Microsoft enteredthe OS business but only DOS made the difference
- 20. IBM PC fromthe deal between Microsoft and IBM
- 21. 10 th Nov 1984 Microsoft Windows
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- 23. 24 th Aug 1995 Windows 95
- 24. 5 th May 1998 Windows 98
- 25. 25 th Oct 2001 Windows XP
- 26. Jan 2007 WindowsVista
- 27. 22 nd Oct 2009 Windows 7
- 28. 2010 Microsoft showeditself with five product divisions
- 29. Over than 100countries Where?
- 30. How? Five productdivisions Windows & Windows Live Division Server and Tolls Online Services Division Microsoft Business Division Entertainment and Devices Division
- 31. Corporate Overview Revenue: US$ 62.484 billion (2010) Operating income: US$ 24.098 billion (2010) Profit: US$ 18.760 billion (2010) Total assets: US$ 86.113 billion (2010) Total equity: US$ 46.175 billion (2010) Employees: 89,000 (2010) Website: www.microsoft.com
- 32. Segment Information tablesfor the quarter ended December 31, 2010
- 33. Segment Information tablesfor the quarter ended December 31, 2010
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- 35. Windows & WindowsLive Division Development and marketing of the Windows operating system, Windows Live and Internet Explorer. Windows Division revenue growth is largely correlated to the growth of the PC market, for approximately 80% of total Windows Division revenue . Windows Division offerings consist: premium and standard edition Windows operating systems;
- 36. online software andservices through Windows Live;
- 37. operating systems thatinclude additional functionality and are sold at a price above our standard editions .
- 38. Products and Services: Windows operating system: Windows 7, including Home Basic, Home Premium, Professional, Ultimate, Enterprise, and Starter Edition;
- 39. Windows Vista, includingHome Basic, Home Premium, Ultimate, Business, Enterprise and Starter Edition;
- 40. Windows XP Home.Windows Live suite of applications and web services.
- 41. Windows operating systemvs iOS (Apple) Android (Google+Linux) Alternative platforms (Mobile Devices) Competition Internet Explorer vs Safari (Apple) Chrome (Google) FireFox (Mozilla) Opera Software Company Windows Live vs Google Yahoo! Wide array of Web sites and portals that provide communication and sharing tools and services.
- 42. Xbox 360 platform,Xbox 360 gaming and entertainment console and accessories, third-party games, games published under the Microsoft brand, and Xbox LIVE services;
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- 44. online games andservices;
- 45. Mediaroom (our Internetprotocol television software);
- 46. Windows Phone andWindows Embedded device platforms;
- 47. the Zune digitalmusic and entertainment platform;
- 48. application software forApple’s Macintosh computers, Microsoft PC hardware products and other devices;
- 49. all retail salesand marketing for retail packaged versions of the Microsoft Office system and the Windows operating systems. Entertainment and Devices Division
- 50. Windows Phone Apple Google Nokia Openwave Systems Palm QUALCOMM Research In Motion Symbian Competition Zune Apple Other manufacturers of digital music and entertainment devices.
- 51. Entertainment andDevices Division Tablet, Smarphone and ZUNE
- 52. Microsoft was thefirst player in this market.
- 53. In 2001 Microsoftannounced its Windows CE Pocket PC OS would be offered as "Microsoft Windows Powered Smartphone 2002". Microsoft originally defined its Windows.
- 54. Microsoft launched itsWindows Marketplace for Mobile in October 2009.
- 55. February 2011 Nokiaannounced a plan to make Microsoft Windows Phone 7 its high end smartphone operating system, reducing MeeGo to a research platform while still keeping Symbian for mid range and low range products.
- 56. Windows Phone, whichwas only introduced in October 2010 and has had a lukewarm reception from customers. SMARTPHONE
- 57. Smartphone, Tablet, Appse Mobile Advertising have good possibilities of development.
- 58. Windows Phone 7will still be capable of running some firmware applications in the background, however.
- 59. Windows Phone 7has partnerships with AT&T, Sprint, Verizon, Vodafone, T-Mobile USA, SFR, Telecom Italia, Orange, Deutsch Telecom, Telefonica, and Telstra.
- 60. Microsoft's Windows Phoneoffers the best hope of bulding a sustainable platform in the fast-growing market.
- 61. Microsoft has transferedto other one the problem of the components' forniture. Advantages
- 62. "A major knockagainst Windows Mobile isn’t the OS itself, but rather the weakness of the bundled apps included with it".
- 63. Inability to recognizethe new smartphone audience is another one of Microsoft’s flaws.
- 64. Operational system olderthan six months compared to competing platforms as Google Android and Apple IOS.
- 65. Have not yeta hardware's product.
- 66. Problems regarding tomany software (ex.: inability to auto-update, Smartphone products as lacking a touchscreen and offering a lower screen resolution compared to sibling ITS Pocket PC devices).
- 67. With AT&T nolonger offering unlimited data streaming for one low price. Disadvantages
- 68. Windows Phone, whichwas only introduced in October 2010 and has had a lukewarm reception from customers. Due to : High prices for licences' strategy
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- 71. Weak marketing strategyCustomer feedback
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- 73. Main articles: Zune 30, Zune 4, 8, 16, Zune 80, 120, and Zune HD
- 74. First generation: November 2006 created by Microsoft in close cooperation with Toshiba. Second generation: November 2007 touch-sensitive Zune Pad.
- 75. the software wascompletely re-written and featured a new user interface. ZUNE
- 76. Third generation: released in September 2008 The only changes were to the firmware, which was made available for all previous models, and the storage capacity.
- 77. Ability to purchasesongs from Zune Marketplace on the device while connected to the Internet via Wi-Fi. Fourth generation: released in September 15, 2009 Zune 4.5 was released on April 5, 2010.
- 78. From Summer 2010- United Airlines started to offer Zune in-flight audio by means of 21 playlists. ZUNE ZUNE
- 79. IN TIME... Bettersong management including support for DRM-free music;
- 80. Better support forvideos meaning the quality and range of videos able to be played on a Zune increased dramatically;
- 81. Wireless features ofthe Zune are definitely a unique selling point at this time;
- 82. Ability to sharefiles and to sync wirelessly is a feature users find very useful;
- 83. There are anumber of lesser features such as range of colors, size of screens that one or another player may have the advantage in at certain points in time. Advantages
- 84. This informations wastaken from a Customer on Computerforum.com: An user says: “ I would not get the Zune”, because: 1. It has some software installation issues. 2. Nobody really has it, so the wireless sharing feature is pointless. 3. It is really not that special, it cant be used as an external hard drive as an iPod or other mp3 player. Advantages: it does the same stuff as the iPod, just doesn't look as nice. Oh, and it has FM Radio”. Customer feedback
- 85. In the firstquarter of 2007 - in U.S. Market has reached 11,3%.
- 86. Apple in thesame period controls about 70% of the market!
- 87. In May 2008,it gets about 4% of the U.S. market.
- 88. Apple and othersin the MP3 player market will react to this.
- 89. The fact isthat this market is finally becoming more competitive, and that is can only be good for the consumer. Market feedback
- 90. Sales percentages arelower than those of other competitors and no chance to challenge iPod. At the end ZUNE does not work Why? Microsoft anticipated the innovation, launching Zune flash while the hard disk version was still having a positive customers' feedback;
- 91. The smart ideaof connecting Zune's devices through wireless has the side effect of functioning only with others Zune's owners.
- 92. Zune marketing directorJason Reindorp: “ We are getting grass roots, to help finance their tours, getting them airplay and exposure on the Zune Market Place. It is a good opportunity for us to break new artists”. “ Our goal is to act like a label, for example we are focused on discovering new artists and helping them to get a foot hold and take advantage of the digital world”. “ The benefits for us are abstract” he added. “We are trying to build our brand. For the first part of our launch we are focused on the music industry. We believe in what we are doing and we want our label partners to see we really mean it. This is putting our money where our mouth is”. Looking to the future
- 93. TABLETS "We won'tdo anything in the tablet market unless we can be distinctive". UK managing director and ex-BBC man Ashley Highfield to Pocket-lint
- 94. 1992 Microsoft releasesWindows for Pen Computing as a response to the PenPoint OS by GO Corporation.
- 95. 2000 PaceBlade developsthe first device that meets the Microsoft's Tablet PC standard and received the "Best Hardware" award at VAR Vision 2000.
- 96. 2001 Bill Gatesof Microsoft demonstrates the first public prototype of a Tablet PC (defined by Microsoft as a pen-enabled computer conforming to hardware specifications deviced by Microsoft and running a licensed copy of the "Windows XP Tablet PC Edition" operating system) at Comdex. TABLETS
- 97. TABLETS 2008, aspart of a larger federal court case, the gesture features of the Windows Tablet PC operating system and hardware were found to infringe on a patent by GO Corp, concerning user interfaces for pen computer operating systems. Microsoft's acquisition of the technology is the subject of a separate lawsuit.
- 98. 2010 Quaduro Systemsunveils the 10" QuadPad 3G Plus, a 900 gram Microsoft Windows based 3G tablet PC with 8 hours of battery life.
- 99. 19 th April 2011: Microsoft: Won't do tablet OS until it's distinctive.
- 100. Microsoft vs AppleEvolutionary aspects By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the ill-fated in May 1980 in an attempt to compete with and in the business and corporate computing market. 1993, Microsoft continued to gain market share with , focusing on delivering software to cheap commodity personal computers while Apple was delivering a richly engineered, but expensive, experience. Apple relied on high profit margins and never developed a clear response.
- 101. At the 1997 , Steve Jobs announced that Apple would join Microsoft to release new versions of for the Macintosh, and that Microsoft made a $150 million investment in non-voting Apple stock. 2007, a lthough Apple's market share in computers has grown, it remains far behind competitors using Microsoft Windows, with only about 8% of desktops and laptops in the U.S. In May of 2010, Apple's exceeded that of competitor for the first time since 1989. As of May 2010, Apple is one of the and the most valuable technology company in the world, having surpassed by Microsoft . Microsoft vs Apple Evolutionary aspects
- 102. Microsoft vs AppleMicrosoft: Is essentially a software company;
- 103. Has been onmarket since 1975;
- 104. Is designed forbusiness;
- 105. Operating system. Apple: More focused on both hardware and the consumer (rather than enterprise) side of tech;
- 106. Has been onmarket since 1999;
- 107. Is designed foryoung people;
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- 109. Microsoft vs AppleIn one high-growth area, smartphones, several influential analysts believe Microsoft will eventually come out on top. In another, tablets, it's getting crushed. However, Microsoft has maintained its enormous lead on the desktop .
- 110. Wow starts nowTouch the future Life without wall Windows. Where do you want to go today The Power to Be Your Best Think different Byte into an Apple Get a Mac
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Editor's Notes
- #20 (TRANSLATE) Il punto chiave della questione, osserva qualcuno, è nella necessità, per Microsoft, di creare le condizioni per crescere in un business strategico per le aziende hi-tech quale è quello del mobile, lato terminali e lato piattaforme e applicazioni. In altri termini, le tecnologie e i prodotti (Windows per pc, Office) che finora hanno consentito al colosso americano di produrre profitti enormi non hanno prospettive di crescita eclatanti, mentre smartphone, tablet, apps e mobile advertising sono accreditati di potenzialità di sviluppo incredibili . Nei vantaggi degli smartphone potremmo aggiungere tratto da: La difficoltà di reperimento di alcuni componenti, come i moduli per le webcam, i controller touchscreen e i display AMOLED, ha influenzato ladisponibilità dei prodotti nell'ultimo trimestre del 2010. Carolina Milanesi ha commentato che "Questa situazione permarrà al massimo fino alla metà di quest'anno. La mancanza di componenti è una realtà che i produttori di smartphone devono tenere in considerazione, considerato l'alto tasso di crescita di questo mercato e la crescente diffusione di dispositivi mobile come i tablet, che usano gli stessi componenti". che puntando sul sistema operativo la microsoft ha trasferito ad altri il problema del reperimento dei componenti.