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Migrant biz show-Nov 2016 slides
Small businesses can benefit from mobile marketing. 60% of adults use smartphones to search locally, and 50% visit stores within a day of local searches. Overall, 78% of local mobile searches result in offline purchases. This means small businesses should promote their products and services locally on mobile to reach customers who are likely to purchase. Mobile apps can be used to send push notifications with deals, offers loyalty programs with coupons, and increase customer loyalty and brand awareness. Companies like Eazi Apps provide cost-effective mobile marketing solutions like developing branded apps, which start at £95 per month and include features like push notifications, loyalty programs, and analytics to track effectiveness.
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Similar to Migrant biz show-Nov 2016 slides
Migrant biz show-Nov 2016 slides
- 1. Small Business What canMobile Marketing do for you? Joyce Ong Mobile Marketing Specialist Eazi Apps licensee www.eazi-apps.co.uk
- 2. Some Mobile Statistics Whatdoes this mean for Small Businesses? www.eazi-apps.co.uk
- 3. 60% of adultsin the US use smartphones and tablets to search for local product and service information. Furthermore, 50% of consumers who conducted a local search on their smartphone visited a store within a day.
- 4. Overall 78% of localmobile searches result in offline purchases
- 5. What does thismean Growing trend of people using their mobile devices to search for local businesses (60%). Consumers who do local mobile searches end up buying a specific product or service (78%) – consider actively promoting your product/service to your local market. Not only will these consumers buy, 50% of them will buy within ONE day – consider allowing local customers a quick painless way of accessing your product/service. 50% of smartphone owners have scanned a QR code (from their app). 18% of those have made a purchase after scanning (source: Mashable). 64% of mobile phone time is spent on apps (source: Nielsen) – a business branded app can build your brand and increase customer loyalty Good news for bricks and mortar businesses – local retail, restaurants, solicitors, property agents, or if your business runs events where your customers may gather (festivals, exhibitions, workshops)
- 6. Marketing Pains Limited timeand budget for marketing – how do you decide? Solving customer’s pains, providing great customer service and the ability to automate your marketing is key More competition for your product or service – how do you stand out? Marketing campaigns not getting the Return on Investment you were expecting – are the messages targeted at the right people, right place, right time or one-size fits all? Using traditional print advertising, loyalty cards / coupons but finding it hard to measure results – there are cost effective ways of building and measuring loyalty – the integrated approach Difficulty reaching out to a different or younger segment of your market – social media engagement, Facebook campaigns, Google PPC, other apps that market your business, your own business branded mobile app.
- 7. Mobile App Features PushNotifications * Loyalty * Membership www.eazi-apps.co.uk
- 8. Push Notifications Send outFREE and UNLIMITED push notifications to your customer’s mobile device with deals, offers and timely reminders Advanced Features: Geo-targeted push messages Geo-fenced push messages
- 9. Loyalty Coupons GPS Coupons Allowyour customers to ‘check-in’ and receive special bonuses QR Code Coupons Let your customers scan QR codes and redeem special offers Mobile Loyalty Cards Reward repeat customers with our advanced mobile loyalty cards
- 10. Membership and Subscriptions Targetusers based on their subscription and membership accounts Device & Social Media Target users according to their devices and post to social Media Subscription Select target users by their Subscription levels User Groups Target selected user groups or Message selected individuals
- 11. Highlights Push notifications (timedand/ or location specific) QR Codes for Loyalty programmes Loyalty stamps, QR coupons using the app Mobile Shopping Cart 1-click calling Turn by turn GPS directions Food ordering, reservations / bookings State of the art Content Management Dashboard - real time uploads Multimedia – synchronise podcasts, share / send photos, YouTube / Vimeo integration etc Camera and voice recording features 3rd party integration of social media, news feeds, mailing lists, blog RSS feeds, ordering systems, reservations, eCommerce and more Analytics via your app – track downloads, Android vs iOS, loyalty points, app purchases, page usage stats And More
- 12. Case Studies Professional Services* Retail * Restaurant www.eazi-apps.co.uk
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- 22. Eazi Apps About Us* Our Offer www.eazi-apps.co.uk
- 23. About Us Eazi-Apps Isan established mobile marketing company with strategic partners globally. We work with restaurants, retail, property, law firms, accountants, other professional services etc You get full support and backup from a local office We help you increase sales and bring in new customers We have a core team of mobile experts
- 24. Our Offer Demo appfree of charge. Test drive your app for 30 days. Monthly subscription option (no setup fees) which starts from just £95, depending on your requirements * (prices valid till 31st Jan 2017) We set up and publish your business branded app in the app stores and an HTML5 mobile site to kick-start your mobile marketing. We don’t just build apps, we certainly don’t blow your budget with expensive apps. We want to help you become successful with your mobile marketing ! *Minimum subscription period 6 months
- 25. 0207 183 0171/ 078 919 80881 [email protected] https://eazi-apps.com/joyceong/ LinkedIn Facebook Twitter
Editor's Notes
- #2 1. Introduction – London based licensee. EA – based in Leicester. 2. Eazi Apps – global mobile marketing company that creates customised cutting edge, user friendly and affordable mobile app for businesses. 3. Show of hands: how many run your own business? How many would be planning to start up a company? How many of you have businesses that have a shopfront or office where you meet your clients/customers? 4. Good chance your customers may be searching for businesses such as yours via their smartphones
- #3 Business owners – potential of marketing to consumers out there who are using their smartphones or tablets to make buying decisions
- #4 Sources: Convirza, Search Engine Land, Mediative, Business 2 Community
- #5 US centric stats, may be slight variations in terms of mobile usage, but serves as a good indicator of what we can expect in the UK. OfCom - Communications Regulator in the UK) Ofcom’s 2015 Communications Market Report, published a report in August 2015 Smartphones overtake laptops as UK internet users’ number one device, with record ownership and use transforming the way we communicate. We’re spending > two hours online on our smartphones every day; twice as long as laptops and PCs
- #6 Google my Business – good way of telling your local customers where you are Consumers who search on their mobile are predisposed to buy a product/service, and are in a hurry! Make it easy and fuss free for them to buy from you – mobile site, card payments, etc Bricks and mortar businesses are important to consumers - use of technology made available on their customer’s smartphone eg a mobile app, mobile site can enhance the buying experience, increase in-store purchases and customer loyalty
- #7 Busy entrepreneurs – you are constantly being presented with all sorts of technology tools to use, projects to buy into. Good news is there is a whole host of technology readily available to you at affordable prices. How do you decide? Start with the customer in mind – conduct an audit of your customer buying experience and touch points i.e. your suppliers, your frontline employees, your marketing activities, sales process, payment process, the website, your social media, not forgetting the product you are delivering – this applies to both B2C and B2B businesses, businesses selling products as well as professional services firms. More noise in the market, BUT lots of quite similar looking products and services on offer it’s hard to tell one from the other. Danger of being perceived as a “commodity” product or service. Marketing campaigns not getting the ROI: consider targeting your messages to groups of consumers at strategic times of the day, week or month. Or at strategic locations eg at your event, shop or even within your competitor’s vicinity! Print advertising, when used on its own, can either be costly or don’t generate the return on investment you may expect. Integrated approach – marketing mix -consider mixture of traditional print and online approaches depending on your campaign objective eg PPS, Facebook ads, mobile site or app to increase response. Restaurant opening: magazine, point of sale, PR, mobile site, social media and an app (loyalty and branding).
- #8 Mobile apps can be a very effective mobile marketing tool in addition to your mobile website. There are a few benefits + features that a mobile app can provide for your business, which a mobile site can’t and I will go through a few of these with you.
- #9 Highlight: Geo Fenced and Geo Targeted push messages eg Geo Targeted – business that runs events. Geo Fence – Restaurant or Retail outlet promotions
- #10 Highlight: Loyalty scheme eg Café Nero, Costa Coffee, Starbucks A mobile app can be a cost effective and easy way to build a relationship with your customers so that you consistently get repeat business
- #11 Highlight: Membership Subscriptions eg Membership Club – offer different levels of content. School – different user groups. Different groups of users will only see the content you want them to see, or receive different push notifications
- #12 Highlights in yellow are app features which you won’t normally get from a website. Benefits: Increase customer loyalty and engagement How do you generate additional income stream ? By being mobile friendly so new customers can find you on their smartphones, and through your loyalty programmes, which can lead to more bookings, reservations, consultations or mobile purchases. You can engage with your social media followers when you are on the go, track marketing activities such as mobile purchases, rewards redemptions or downloads via your app. If you use other 3rd party marketing tools such as Mailchimp, Constant Contact, payment systems such as PayPal, Braintree, Kashflow. Review sites such as TripAdvisor. Table reservations : Opentable. Food ordering systems such as Just Eat and want to continue using them, these can be integrated into the app. Or you can use our native app features
- #14 McEwan Fraser Legal is an award winning solicitors and estate agents in Scotland and London. Properties for sale all over UK, residential and commercial properties.
- #17 Makeup Revolution is an expert in beauty and makeup, and develops brands for the cosmetic, skincare and haircare industry, They supply to Superdrug stores all over the UK.
- #22 A few takeaways : Business owners should take ownership / responsibility to build and implement a marketing strategy around the app. Otherwise your app is likely to fail. App download campaigns – how to incentivise downloads? Discounts, specials, freebies, introduce a friend and get a freebie, exclusivity eg make the loyalty scheme exclusive to the app Promote the app in your social media, print, website and email signatures, email marketing, perhaps even conduct an online survey asking customers for feedback on the app. Training your staff at the shop till or restaurant to promote the app, asking customers to download the app in order to get an instant discount or freebie helps. Once customers download, content must be refreshed regularly, new promotions, staff must be informed of any loyalty programmes or any push campaign sent to their customer’s smartphones. At Eazi Apps, we act as your mobile marketing consultant and will be able to advise you on the different aspects of running a successful mobile marketing strategy
- #25 Flyer on your seats with our promotional offer and the different ways to contact us via social media, a chat over the phone or a face to face meeting. All the best with your entrepreneurial ventures, I would love to hear about your business, the marketing challenges you face, what you hope to achieve with your sales and marketing. Thank you for your time. Questions?