Mil ppt week 13

Mil ppt week 13

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  VISUAL INFORMATION AND MEDIA MIL PPTWEEK 13
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   Forty percentof people will respond better to visual information than plain text.  Publishers who use info graphics grow in traffic an average 12% more than those who don’t.  Eighty percent of what is seen is retained.  Conversions increase by 86 percent when videos are used in a landing page.  Twenty percent of words on a web page is read by the average user.  Landing pages with videos are 40 times more shareable.
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  What does theinfo graph imply about the importance of visual content?
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  1.VISUAL MEDIA ANDINFORMATION-materials, programs, applications and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation and production of visual images. 2.TYPES OF VISUAL MEDIA-photography, video, screenshots, infographics, data visualization (charts and graphs), comic strips/cartoons, memes, visual note-taking, etc.
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  3. FORMALLY ANDINFORMALLY PRODUCED VISUAL MEDIA-visual media produced by formal organizations such as schools, government, and established media/publishing outfits are considered formally produced. Other visual media are considered informally produced. 4. PURPOSE OF VISUAL INFORMATION-the primary purpose of visual information is to gain attention, create meaning, and facilitate retention.
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  5. VISUAL DESIGNELEMENTS-the building blocks or basic units in the construction of a visual image a.LINE-describes a shape or outline. It can create texture and can be thick or thin. Lines may be actual, implied, vertical, horizontal, diagonal, or contour lines. b.SHAPE-usually a geometric area that stands out from the space next to or around it, because of differences in value, color, or texture. Shape may also be organic. c.VALUE-the degree of light and dark in a design. It is the contrast between black and white and all the tones in between. Value can be used with color as well as black and white. Contrast is the extreme changes between values.
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  d. TEXTURE-the waya surface feels or is perceived to feel. Texture can be added to attract or repel interest to a visual element. Visual texture is the illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness and roughness in objects. e. COLOR-determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue). Color and color combination can play a large role in the design. Color may be used for emphasis, or may elicit emotions from viewers. Color maybe warm, cool, or neutral. It plays a major role in our visual perception, as it influences our reactions about the world around us. It is therefore important to create color palettes that evoke the appropriate audience reactions. Color has three properties. f. FORM-a figure having volume and thickness. An illusion of a 3-dimensional object can be implied with the use of light and shading. Form can be viewed from many angles.
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  6. VISUAL DESIGNPRINCIPLES: a. CONSISTENCY OF MARGINS, TYPEFACE, AND COLORS is necessary, especially in slide presentations or documents that are more than one page. b. CENTER OF INTEREST-an area that first attracts the attention in a composition. This area is important compared to the other objects or elements in a composition. This can be by contrast of values, more colors, and placement in the format.
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  c. BALANCE-a feelingof visual equality in shape, form, value, color, etc. Balance can be symmetrical or evenly balanced, or asymmetrically and unevenly balanced. Objects, values, colors, textures, shapes, forms, etc can be used in creating balance in a composition. d. HARMONY-brings together a composition with similar units. If for example your composition was using wavy lines and organic shapes, you would stay with those types of lines and not put in just one geometric shape.
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  e. CONTRAST-offer somechange in value creating a visual discord in a composition. Contrast shows the difference between shapes and can e used as background to bring objects out and forward in a design. It can also be used to create an area of emphasis. f. DIRECTIONAL MOVEMENT-a visual flow through the composition. It can be suggestion of motion in a design as you move in a design as you move from object to object by way of placement and position. Directional movement can be created with value pattern. It is with the placement of dark and light areas that you can move your attention through the format.
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  g. RHYTHM-a movementin which some elements recur regularly. Like a dance, it will have a flow of objects that will seem to be like the beat of music. h. PERSPECTIVE-created through the arrangement of objects in two-dimensional space to look like they appear in real life. Perspective is a learned meaning of the relationship between different objects seen in space.
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  WRITTEN WORK 1: Pasteyour visual image cutouts taken from magazine on your notebook. Fill up and answer the questions given below. Also, create a 1-page critique of the visuals. 1. Who is the intended audience? 2. Who is the producer? 3. What is the purpose? 4. What is the topic or message? What are the facts? 5. How was the information presented? Did it make use of appropriate design elements and principles? 6. Is this this the best platform to use? Why?
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  GROUP ACTIVITY: CREATE ANINFOGRAPHICS ABOUT SOCIALAND ETHICAL ISSUE ON MEDIAAND INFORMATION LITERACY (GROUPS OF 5) PRINT IT OUT. Ask 10 teachers to rate your work, 10 as the highest. The sum minus 2 will be your score.
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  RUBRICS: CONTENT-2 PRESENTATION OF INFORMATION-2 USEOF VISUAL DESIGN ELEMENTS-2 USE OF VISUAL DESIGN PRINCIPLES-2 MECHANICS-2 TOTAL: 10