Mintzberg 5 Ps of strategy

Mintzberg 5 Ps of strategy

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  Link between StrategicThinking, Strategic Planning & Strategic Management Strategic Thinking Strategic Analysis Strategy Formulation Strategy Implementation Strategy Evaluation Strategic Management is the process of analyzing, formulating, implementing and evaluating various strategies in order to achieve organization's goals 1
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  Many brilliant peoplebelieve that ideas move mountains . But Bulldozers move mountains ;ideas show where the bulldozers should go to work. -Peter Drucker- 2
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  Intended Strategy Unrealized Strategy Deliberate Strategy isa pattern in a stream of actions over time 3 Emergent Strategy Realized Strategy Different Kinds of strategies Mintzberg’s Definition of Strategy
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  Mintzberg’s 5Ps ofStrategy Plan Development of strategy in advance with a purpose Ploy One of the ways to outsmart the competition such as buy patents so competitor cannot launch a rival product Pattern Successful aspects of the past can lead to success in the future Position The way organization relates to its competitive environment and what it can do to make it a unique in the marketplace Perspective Influence of the organizational culture and collective thinking on the strategic decision making within the company 5 Ps Of Strategy 4
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  Plan • The courseof action • What comes in mind when people think of strategy development • Purposely and in advance • Tools: • Identify opportunities: PEST & SWOT analysis • Reaching opportunities : Change Management and Project Management Techniques 5
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  Tools 6
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  Ploy • Specific Tacticsto try and Outsmart your competitors • Short term tactics • Examples: Dropping prices, Threatening legal action Tools: Scenario planning , game theory and futures wheel 7
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  Tools 8 Futures Wheel
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  Pattern • Consistent seriesof Actions we do everyday • What Kind of behaviors have worked in the past • Which Patterns to continue or enhance • Think of the plan as being the intended strategy or the realized strategy Tools : Core Competency Model 9
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  Core Competency Model 10
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  Position • Where yousit on the playing field relative to your competitors • Being the cheapest , having the most features or having world- beating customer service • How are we going to carve a piece of market for ourselves? Tools: PEST Analysis, Value Chain analysis and Porter’s Diamond Model 11
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  Porter’s Value Chain 12
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  Porter’s Diamond Model •Used by businesses to analyze the external competitive environment to explain the relative strength of one business against another and why some industries are more advantageous than others in a particular region. • Germany is a home base for car manufacturing. • South Korea is a home base for consumer electronics. 13
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  Perspective • Position looksto the world .Perspective looks internally. • How to shape the personality and the culture of the organization. • Must be shared and lived by all members of the organization and it is the management role • Tools: Core Competencies Model, Trompenaars Cultural dimensions 14
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  Trompenaars Cultural Dimensions 15
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  Mintzberg’s 5Ps ofStrategy Plan The easiest to use and the most Intuitive consumer electronics. Expand The app ecosystem Ploy Threaten to sue any competitors who copy their Technology Pattern Uses Innovation to respond to the challenge of competition Position Apple Products are positioned at the high end Perspective One of Apple values is “Think Different”. Its culture is about making the best products in an innovative way 5 Ps Of Strategy 16