misterq2

misterq2

• 1.
  Evaluation: Question 2 Howeffective is the combination of your main product (music video) and ancillary texts (digipak and advertisement).
• 2.
  Link between ourmusic video and ancillary work Within our music we did not create as many links between the product and our ancillary work as I would of liked, however this is a good few. One would be that the artist in the music video is wearing blue and sticks to the colour palate of the ancillary work that is black, white and blue. Aside from that another one would be that we kept showing the artist in the music video using mid and close up shots. To go with this we made sure to use a picture of our artist on the front cover f the ancillary so the audience is able to identify who she is. we didn't agree to use the costume in the music video on the digipak as it would of change the whole theme of the artist and challenge conventions that we did not want to do, however we made sure to stick to the colour palate of the costume (blue, white and black). Mid and close up shots to repeatedly show the artist
• 3.
  Links between ancillarywork For creating synergy between the digipak and advertisement I have made sure to keep to conventions of our music genre and not make any changes to font, colour palate and the way the album title and artist's name is written. As you can see the text is always kept in the same clear, easily read font as well as this it is always in white. The audience would be able to recognise that the digipak and advertisement are of the same artist because of the same background gradient and how the album title "losing" remains in the same style across both products, it is also different from the rest of the text making it stand out and identifiable to the audience.
• 4.
  Successfulness of myancillary work In my opinion I think my ancillary is successful as it is very similar to other products within our genre and our target audience would be able to identify that. House music is known for stand out colours, the blue gradient gives our background a lot more energy than what a regular plain black or coloured background would give. When comparing my ancillary work to existing products you can also see it meets conventions, the clear font is used a lot within advertisements and digipaks and only the album title and sometimes the artist's name seem to differentiate helping them stand out. As you can see when comparing to Calvin Harris' "I created disco" artwork and Avicii’s “True” you can the same background is kept between products. As well as this the font also remains the same throughout products for the artist’s name and album title, keeping clear font for other text such as the track list and any details on the poster.