www.trebbble.co
AGENDA 
Mobile Ecosystem (rules, constraints & challenges) 
Mobile App Lifecycle 
Focus on Mobile App Flow 
Analysis of Beauty & Creativity Aspects 
App Submission & Future Improvements 
Practice In Action
UX DOMINATES 
WHEN TECHNOLOGY DELIVERS BASIC NEEDS 
Donald Norman
MOBILE 
KNOW WHAT YOU WORK ON
OS FRAGMENTATION 
RESPECT SPECIFIC PLATFORM CHARACTERISTICS 
AND, CONSEQUENTLY, THE USERS THEMSELVES
DEVICE FRAGMENTATION 
WITHIN THE SAME PLATFORM 
18,796 
Distinct Android devices 
in 2014 
240x320 - 1600x2560 
Screen Resolution range you 
have to compensate 
OpenSignal 2014, opensignal.com
DEVICE FRAGMENTATION 
WITHIN THE SAME PLATFORM 
www.paintcodeapp.com
DEVICE H/W CAPABILITIES 
UNIQUE MOBILE CONTEXT 
MOTION SENSORS 
Accelerometers 
Gravity Sensors 
Gyroscope 
Rotational 
ENVIRONMENTAL SENSORS 
Air Temperature & Pressure 
Illumination 
Humidity 
Barometers 
Photometers 
POSITION SENSORS 
Orientation Sensors 
Magnetometers 
macro & micro location 
EVEN MORE 
Camera (front & rear) 
Microphone 
Fingerprint 
…
MOBILE ECOSYSTEM 
IS EVOLVING DAY-BY-DAY
USER BEHAVIOUR 
ON-THE-GO & MULTI-TASKING 
80% 
USE SMARTPHONES ON-THE-GO 
64% 
USE SMARTPHONES IN COFFEE SHOPS 
54% 
USE SMARTPHONES WHILE WATCHING TV
MOBILE ECOSYSTEM 
OFFERS GREAT CHALLENGES FOR UX 
DESIGNERS
MOBILE APP 
LIFECYCLE 
& THE ROLE OF A UX DESIGNER 
Foursquare App - Early visual design explorations
MYTH #31 
UX DESIGN IS A STEP IN A PROJECT 
uxmyths.com
MOBILE APP LIFECYCLE 
THE 3 STAGES 
DISCOVERY 
UX & VISUAL DESIGN 
QUALITY 
ASSURANCE 
MARKET LAUNCH 
SUPPORT & 
IMPROVE 
PROJECT PLAN 
ROADMAP 
ENGINEERING 
ACQUIRE & ENGAGE
DISCOVERY 
WHICH IS YOUR TARGET AUDIENCE
DISCOVERY 
WHICH ARE THE BUSINESS GOALS 
LOYALTY / SALES / BRAND AWARENESS / INDUSTRY LEADER 
necessitate different UX approach
DISCOVERY 
WHERE & WHEN EXPERIENCE TAKES PLACE 
IN-STORE OR OUTDOOR / DAY OR NIGHT 
impose different needs
UX RESEARCH 
INDUSTRY ANALYSIS 
INDUSTRY TRENDS / COMPETITORS / FIELD INNOVATORS / 
SIMILAR APPS / CLIENT WEBSITE
UX RESEARCH 
PERSONAS ANALYSIS 
CREATE PERSONAS / BUILD SCENARIOS / 
UNDERSTAND USERS’ CONTEXT & PSYCHOLOGY
FOCUS ON APP FLOW 
START WITH SCREEN TRANSITIONS; VISUAL DESIGN COMES 
LATER
APPLICATION FLOW 
INITIAL SCREEN FLOW SKETCHING 
START WITH A WHITEBOARD; 
GOOD FOR TEAM BRAINSTORMING
APPLICATION FLOW 
INITIAL SCREEN FLOW SKETCHING 
CONTINUE WITH PAPER SKETCHING; 
GREATER FOCUS TO HELP IMPROVE APP FLOW
APPLICATION FLOW 
LOW-FIDELITY PROTOTYPE 
QUICK TESTING TO VERIFY IDEAS, APP FLOW 
AND ENSURE USABILITY
APPLICATION FLOW 
DIGITIZE IT ;) 
VISUAL HIERARCHY / CONTENT GROUPING / 
SPACING / POSITIONING
SYNC WITH DEVELOPERS 
MAKE SURE THAT YOUR FLOW IS FEASIBLE
APPLICATION FLOW 
(FINAL) WIREFRAMES 
CONTENT HIERARCHY AND APPLICATION FLOW 
— SHARE WITH THE CLIENT; IT WILL SAVE TIME!!! —
APP FLOW TIPS 
KEEP THEM ALWAYS IN MIND
PAPER SKETCHING TIPS 
BALANCE BUSINESS & DESIGN 
EVERY LEFT PAGE IS DEVOTED TO BUSINESS BRAINSTORMING; 
EVERY RIGHT PAGE TO SKETCHING DESIGNS
CONTENT HIERARCHY 
LESS IS MORE 
MORE 
IMPORTANT 
LESS 
IMPORTANT 
EMPHASISE ON THE PRIMARY CONTENT 
GET RID OF ALL THE EXTRA CLUTTER THAT DOESN’T ADD VALUE
CONTENT HIERARCHY 
HOW USERS HOLD MOBILE DEVICES 
49% 36% 15%
CONTENT HIERARCHY 
HOW USERS HOLD MOBILE DEVICES 
90% 10%
NAVIGATION 
MAKE IMPORTANT THINGS FAST 
ENSURE MINIMUM STEPS 
FOR THE CORE FUNCTIONALITY 
- IF POSSIBLE, MAKE IT EASILY EXTENDABLE -
NAVIGATION 
DON’T IGNORE PLATFORM UX 
EPIC FAIL!!! 
NO RESPECT TO ANDROID USERS
BEAUTY & CREATIVITY 
MAKE IT SEDUCTIVE, MEMORABLE 
Workspace of Jeremy Goldberg - UX Designer @Google
FIRST IMPRESSION 
MATTERS 
THIS IS WHERE YOU WIN A MOBILE USER
YOU NEVER GET A SECOND CHANCE TO 
MAKE YOUR FIRST IMPRESSION
THE FIRST IMPRESSION 
SPLASH SCREEN 
Timehop Directr Artsy KidCam
THE FIRST IMPRESSION 
WALKTHROUGHS 
USE OF INSPIRATIONAL PHOTOGRAPHY 
ALONG WITH APP BENEFITS 
Airbnb Application
THE FIRST IMPRESSION 
WALKTHROUGHS 
SIMPLY INTRODUCE HOW-TO-USE THE APP 
Stacks Application
THE FIRST IMPRESSION 
WALKTHROUGHS 
FUNNY APPROACH 
Clique Application
THE FIRST IMPRESSION 
SIGN UP FORMS 
TriplAgent ChitChat Timehop 
SMALL-SIZED FORMS / SIMPLICITY / CREATIVITY
THE FIRST IMPRESSION 
ONBOARDING 
FULL OF CREATIVITY 
Citymapper Application
INSPIRATIONAL PATTERNS 
LEARN FROM THE BEST, REAL APPS
MOBILE PATTERNS 
EMPHASIS ON PHOTOGRAPHY & SHORT DETAILS 
LISTS 
Yahoo News Digest Snapguide Sosh - City Guide Day One
MOBILE PATTERNS 
LISTS 
Gogobot Peek Calendar Hotel Tonight Clear 
FLAT APPROACH
MOBILE PATTERNS 
NICE ALTERNATIVE TO LISTS 
COVER FLOWS 
Foodspotting DIY Dcovery Beat
THE FIRST IMPRESSION 
PROFILE VIEWS 
EVOLUTION OVER TIME 
Foursquare Application
MOBILE PATTERNS 
CONTENT/VENUE DETAILS 
Airbnb Foursquare TriplAgent
THE FIRST IMPRESSION 
NAVIGATION - SIDEBARS 
EVOLUTION OVER TIME 
Rdio Application
MOBILE PATTERNS 
NAVIGATION ALTERNATIVES 
Storylane Reader Ultravisual Huffington Post LinkedIn Connected
MOBILE PATTERNS 
POPOVERS 
Two Dots Dots Lootsy Rdio
DETAILS MATTER 
NEVER NEGLECT “SECONDARY” SCREENS
MOBILE PATTERNS 
GUIDE THE USER 
EMPTY DATA 
RunKeeper Circa News Potluck iMovie
THE FIRST IMPRESSION 
EMPTY DATA 
Clique Frontback 
BE CREATIVE
THE FIRST IMPRESSION 
ERRORS 
Timehop WIND My Q 
KEEP THE USER (POSITIVELY) SURPRISED
MOBILE PATTERNS 
COACH MARKS 
Secret MySpace Flink Facebook Paper 
HELP USER UNCOVER ALL OPTIONS
MOBILE PATTERNS 
ABOUT 
Peek Calendar Harmony Yplan Coco’s Workout World 
PROVIDE CONTACT INFO / PROMOTE YOUR BRAND
ANIMATIONS MATTER 
SKYROCKET THE EXPERIENCE
ANIMATIONS 
IN WALKTHROUGHS 
Mark Geyer @dribbble
ANIMATIONS 
IN MENU OPTIONS 
Karol Ortyl @dribbble
ANIMATIONS 
IN MENU OPTIONS 
Sergey Valiukh @dribbble
ANIMATIONS 
IN LOADING 
Cuberto @dribbble
ANIMATIONS 
IN LOADING 
Jan Semler - Animation
ANIMATIONS 
PULL-TO-REFRESH 
Dmytro Prudnikov @dribbble
SYNC WITH DEVELOPERS 
MAKE SURE THAT YOUR VISUAL APPROACH IS FEASIBLE
VISUAL DESIGN TIPS 
KEEP THEM ALWAYS IN MIND
SIMPLIFY UI 
ENHANCE BLOCK SPACING 
CLEAN UI / COLOUR SPACING / NO LINES OR DIVIDERS 
Peek Calendar Application
COLOR SCHEMES 
HIGHLIGHT ACTIONS 
Lumosity Sosh - City Guide Timehop 
ENHANCE FOCUS ON ACTIONS
LAYERED UI 
TRANSLUCENT ELEMENTS 
ENHANCE CONTENT FOCUS & HIERARCHY 
Yahoo Weather Application
BUTTONS 
DON'T MIMIC UI ELEMENTS FROM OTHER PLATFORMS
BUTTONS 
MULTIPLE STATES 
ALWAYS PROVIDE FEEDBACK TO THE USER
BUTTONS 
CONSIDER HIDDEN BUTTONS 
GESTURES LEAD TO EVEN CLEANER & SIMPLER UI
BRANDING 
KEEP IT UNOBTRUSIVE 
RECOMMENDED NOT RECOMMENDED 
USE SPACE ONLY FOR THE CONTENT USERS CARE ABOUT
TONE OF VOICE 
KEEP IT SIMPLE & FRIENDLY
PREPARE UI SPECS 
MAKE DEVELOPERS’ (& REST DESIGNERS’) LIFE EASY
CREATE UI ELEMENTS 
YOUR FRIEND 
QUICKLY EXPORT PSD ELEMENTS 
- SUPPORTS RETINA -
SPECIFY UI ELEMENTS 
YOUR DEVELOPERS’ FRIEND
MOBILE UI SPECIFICATIONS 
DOCUMENTS 
FINAL WIREFRAMES 
HIGH-FIDELITY MOCKUPS 
UI ELEMENTS 
All the above should be part of the overall app specifications document
QUALITY ASSURANCE 
ENSURE APP QUALITY
QUALITY ASSURANCE 
HOW CAN YOU HELP 
PARTICIPATE IN UAT SCENARIOS 
EXTENSIVE MANUAL TESTING 
Focus on both usability & visual aspects
APP SUBMISSION 
THE VERY FIRST IMPRESSIONS START HERE 
Foursquare App - App Store screenshots
APP SUBMISSION 
APP ICON 
App Icon inspiration, @dribbble
APP SUBMISSION 
APP STORE SCREENSHOTS 
Camu iPhone App
APP SUBMISSION 
APP STORE SCREENSHOTS 
Fuse iPhone App
SUPPORT & IMPROVE 
ECOSYSTEM CHANGES EVERY DAY. ADAPT. 
Apple Event, Sep 2014
LESSON #1 
GET TO KNOW MOBILE CONSTRAINTS & CAPABILITIES
LESSON #2 
WORK ALONG WITH DEVELOPERS
LESSON #3 
STOP THINKING OF SCREENS AND START THINKING OF TRANSITIONS
LESSON #4 
WORK HARD ON INFORMATION ARCHITECTURE
LESSON #5 
GOD LIVES IN THE DETAILS
LESSON #6 
ANIMATIONS SKYROCKET MOBILE EXPERIENCE
LESSON #7 
STUDY & RESPECT OS PATTERNS AND BUILDING BLOCKS
ONE LAST TIP 
DOWNLOAD NUMEROUS APPS. DAILY.
Mobile Functional Beauty - Trebbble

Mobile Functional Beauty - Trebbble