Mobile is changing how we watch sports

Mobile is changing how we watch sports

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  The Digital Game

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  SOCIAL MEDIA THE BRIGHT& SHINY“THING”CALLED ….
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  The Social Ecosystem Par$cipa$ng   Listening,  establishing  reputa1on   (I’m  one  of  you)   Managed   Listening,  suppor1ng,  building   reputa1on,  marke1ng   Owned   Listening,  suppor1ng,   building  rela1onships,   collabora1ng   External   Communi1es   Closed  Network   Internal   Communi1es   Example:  customer  communi1es   Example:  channels,  members   Example:  Intranets,  communi1es  of  prac1ce   Wikis  
• 4.
  SUPER  RUGBY  CORE  BUSINESS  REMAINS  THE  SAME  
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  @Michae1Green 80,000 Physical Event
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  XXX,000,000 involved inthe digital conversation
• 7.
  Why is itimportant to have a strong digital game?
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  Why the 2ndScreen Will define Success •  Engage and Grow fans •  Attract Sponsors •  Key pivot of a Digital and Mobile Brand •  Be part of the Conversation •  Crisis Management 10
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  Round 9 DigitalConversation 11
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  Digital Sources byVolume 12
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  Sponsors: Missing Link 15
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  16 How to Start
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  Example: Sponsor 17
• 18.
  How to achieveBusiness Outcomes
 PNCP + Monitor + Continuous Improvement ü  Create the right social PRESENCE ü  Grow the NETWORK SIZE ü  Make value-added CONTRIBUTIONS ü  Drive PARTIPICATION ü  MONITOR the results ü  Feedback to IMPROVE all the above. 18
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  Questions? 19