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![With more than 20 million users, busuu.com is the
largest language learning community in the world!
Growth of community [# of users] Data
25000 >40,000 new users per day
>8 million visits per month
20000
>90 million page
15000
More than 20,000,000 impresssions per month
users
Users from over 230
10000
countries
Age range: 14-80+
5000
50% female/male
0 Ø time on the website:
Users online Users mobile
18 min (!)
May 08 Jan 09 May 09 Jan 10 May 10 Jan 11 Jan 12 Aug12
busuu.com © 2012 5](https://image.slidesharecdn.com/mobilelearningmeetuplondon18102012-121220110440-phpapp01/75/MLM-18-Oct-2012-5-2048.jpg)
![Language Learning App Data Research by Globibo [2025]](https://cdn.slidesharecdn.com/ss_thumbnails/languagelearningapps2025-250515071223-23cd4bbe-thumbnail.jpg?width=640&height=640&fit=bounds)
MLM 18 Oct 2012
- 1. Mobile Language Learningwith busuu London, August 2012
- 2. What is busuu.com? busuu.com© 2012 2
- 3. busuu.com is anonline community for language learning – we combine individual with community learning 1 Individual learning 2 Community learning Marcel teach Susanne + teach native native medium beginner beginner High quality learning content based on 150+ Instant video-chat application for direct different audiovisual learning units conversation between users Approx. 180 hours of language learning content per Peer-to-peer correction of writing language exercises by the community Grammar material provided by publishers PONS & Currently, more than 30,000 texts are Collins – dictionary from Macmillan corrected by our users per day! Language material available in 12 languages: Spanish, German, French, English, Italian, Portuguese, Russian, Turkish, Polish, Arabic, Japanese & Chinese busuu.com © 2012 3
- 4. Key milestones ofour development 2008 Idea generation during MBA at IE Business School Private seed capital secured (300k EUR) – company founded Open beta live with English, German, Italian, French 2009 End of beta phase - monetization of website with “Freemium” version Launch of our Italian course 2010 Strategic partnership with leading publisher PONS/Collins Launch of our Brazilian Portuguese and Russian course Angel round of business angel Johann Hansmann (300k EUR) Launch of our iPhone App 2011 Strategic partnership with The Guardian and Macmillan Angel round of serial entrepreneur Martin Varsavsky (200k EUR) Launch of our Polish, Turkish, Arabic course Launch of our Biz courses Launch of our Android and iPad Apps 2012 Launch of our Japanese, Mandarin course busuu.com © 2012 4
- 5. With more than20 million users, busuu.com is the largest language learning community in the world! Growth of community [# of users] Data 25000 >40,000 new users per day >8 million visits per month 20000 >90 million page 15000 More than 20,000,000 impresssions per month users Users from over 230 10000 countries Age range: 14-80+ 5000 50% female/male 0 Ø time on the website: Users online Users mobile 18 min (!) May 08 Jan 09 May 09 Jan 10 May 10 Jan 11 Jan 12 Aug12 busuu.com © 2012 5
- 6. Many of ourusers have turned into huge fans of busuu.com More than 250,000 fans on facebook Evelyne Weixelgarten, 67 years old, learned 5 languages on busuu.com busuu.com © 2012 6
- 7. Among other awards,busuu.com was named Best Education Start-up in Europe in 2011 Awards (selection) Press (selection) UNESCO project in the International year of languages Silver Lion in the International Marketing Festival in Cannes AlwaysON Global 250 winner European Language Label CeBIT innovation award Red Herring 100 Europe Stiftung Warentest: Best iPhone App to learn English Best Education Start-Up 2011 busuu.com © 2012 7
- 8. Our iPhone/iPad OS& Android OS apps have been downloaded by more than 11 million people around the world Award for Best Learning App in Germany 2011 Apps available for 11 languages Easy learning ON THE GO Possibility to synchronize progress with online account Apps available for iPhone and Android phones (Samsung, LG, HTC, Motorola etc…) Online Premium Members automatically get access to the whole mobile app content busuu.com © 2012 8
- 9. Downloads of iOSand Androids apps iOS Android busuu.com © 2012 9
- 10. Overview of ourcourse structure busuu.com © 2012 10
- 11. The Method behindthe learning Useful and day to day topics Words and expressions don„t stand alone! A sentence is nothing without the actual context! Interactive writing and instant feedback Final stage: Testing and drilling And of course the fun element where you earn busuu-berries busuu.com © 2012 11
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- 27. The advantages ofbusuu.com at a glance: Complete flexibility – Language learning whenever and wherever you want Direct contact with native speaker – Interactive and highly audiovisual online courses combined with direct interaction within our worldwide community Intelligent learning – Tracking of the learning progress and adaptation of the system according to each individual user Innovative learning solution – “Social media learning” busuu.com © 2012 27
- 28. Thank you! Contact: Busuu Online S.L. Eudcation Director: Oula Akiki www.busuu.com - [email protected]