Text message marketing for bars and restaurants.

Text message marketing for bars and restaurants.

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  FIRST SCREEN In 1929,we were introduced to the “First Screen” Still today, Television advertising is a tremendously effective way to market
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  Second Screen • In1992 the world was introduced to the “browser” featuring 26 live web pages. • Second Screen was born. • This has been the fastest growing and in most cases, most cost effective form of marketing for businesses ... until now ...
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  Third Screen 2008 sawthe evolution of the “Third Screen” Immediately, 87% of American homes had at least one mobile web capable device in them including: o Mobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
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  With a newscreen brings new ways to market
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  Always on, alwaysavailable Mobile provides a means for brands to engage their consumers! Which not only builds brand equity but also refreshes their relationship with their customers.
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  Mobile Marketing Techniques • Mobile Search • Location Based Services • SMS Text Message • QR/2D Barcodes • 3D/Augmented Reality Marketing • Mobile Applications • Mobile Video • Mobile Gaming • Mobile Web Sites • Bluetooth Proximity and Wifi
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  Mobile Marketing isfor your 20 percenters (the 20% of your customers that spend 80% of the money) Mobile is an OPT IN ONLY channel Subscriber based opt in database marketing Best practices provided by mobile marketing association
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  SMS is the workhorseof mobile marketing
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  Text Message Marketing Methods • URL/Link Delivery • Application Download • Text to Vote • Mobile Coupons • Text to Win • Mobile Donation • Text to Screen • Mobile Business Cards • Mobile Alerts • Reminders
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  QR Codes Every businesshas the ability to use a QR Code in some fashion QR Codes can send customer to: • Mobile landing page • Video • Your social media sites • Map to your business • Exclusive coupons, discounts, or giveaways • Customer feedback form or email
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  Is your business mobile friendly? • Can your consumers connect with you anytime anywhere? • By 2013, more people will access the internet via a mobile device than through a PC (Forrester Research) • Today 1 in 7 Google searches originate from a mobile device o Google estimates 1 in 4 searches will originate from a mobile device in 2012 • 43% of Americans own a smart phone o (82.5 million users)
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  Currently Less than 10%of web sites are mobile friendly If you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression on your audience. Traditional web sites have WAY TOO MUCH content! Smart Phones have different browsers and screen sizes Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs. text)
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  First Develop aMobile Strategy • What do your customers or potential customers need from you when mobile? • B2B Mobile differs from B2C Mobile because it is driven by efficiency rather than entertainment • You must strive to make their work related activities BETTER, FASTER & EASIER.
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  Decision time Once youhave created a plan to take your web site mobile, you must decide: To create a simple mobile version of your site in HTML OR Get more advanced and create a mobile web app using advanced languages like HTML5 or JQuery
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  Either way, youMUST include browser detection and redirect as part of your mobile web strategy. That means that when a user visits your MAIN WEB SITE with a mobile device, they will automatically be redirected to a mobile friendly web experience.
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  Restaurants/Bars • QR Codesfor free appetizers • Mobile Coupons • Mobile Gaming
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  Case Study • T.G.I. Friday’s is using QR codes on the back of its children’s menus • Approximately half of T.G.I. Fridays’ franchisee locations are currently using menus with QR codes. The other half will bring them in as they run out of older children’s menus. • Several companies are placing QR codes on menus that link to a coupon, a Web site or rich media content
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  Case Study Purpose • Shows customers that they are somewhat technically savvy • Engage customers • Produce more traffic to company’s Facebook page
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  Case Study • Restaurant customers who scan the QR codes will be asked to key in their ZIP codes • If there is a coupon offer attached with the QR code, users can email the coupon directly to themselves • Openings are at 25 to 32 percent • Restaurants and advertisers are provided with reports detailing the number of scans, time of day, region of scan and what code was scanned the most
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  Case Study Launched Mobile Website in 2008 It was slow and out of date The new app: Makes the ordering process faster and easier Designed for an average age of 24 Fun customized experience Easy to navigate
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  Case Study • Pizza Hut used its PC Web site, YouTube, Facebook, the App Store rankings and Twitter to promote the application • Pizza Hut’s ecommerce framework relies on delivering online orders to 6,000-plus stores
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  Case Study Results: • The Pizza Hut mobile commerce application is driving sales in a major way o Last year the company announced $1 million in sales just via the application • Application has been downloaded more than 2 million times since launch
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  Your pitch andpricing here • A=$ • B=$ • C=$ • D=$