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Mobile Marketing sharing from Mr Hong Thanh
This document discusses various aspects of mobile marketing. It describes the different types of mobile devices and how mobile apps, SMS, banners and other media can be used for marketing purposes. Mobile marketing can be used as a standalone channel, integrated with other channels, or to connect the online and offline worlds by tracking users across platforms with customer IDs. The consumer journey from awareness to advocacy is also addressed. Mobile apps are highlighted as an important media for content, self-service, and enhancing core product experiences.
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Mobile Marketing sharing from Mr Hong Thanh
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- 3. Some Aspects of Mobile Marketing • SMS • Media (banners) •As a channel in mixed channels • Mobile Only (standalone) • As a connector between online and offline world
- 4. Mobile Apps • Mobile apps can be media for content. • Mobile apps can be self-service channels (Telco, Banking, Airlines, Airports…) •Mobile apps can be integrated into the core product or service experience (My BMW Remote app…)
- 5. Consumer Journey Aware è Appeal è Ask èAct è Advocate
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- 12. Mobile Only - Shopee - Uber -Grab - Airbnb
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