Uploaded byDan Armstrong
Mobile Payments & Banking - NACHA Global Payments Forum
Rabobank has a significant presence in mobile banking with Rabo Mobiel, catering to over 3.7 million internet banking customers in the Netherlands. It launched various mobile financial services and innovations, including NFC payments and mobile banking features, while also targeting international markets like Tanzania through NMB Mobile. The document highlights Rabobank's commitment to customer involvement, security, and innovative banking solutions across its services and partnerships.
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Mobile Payments & Banking - NACHA Global Payments Forum
- 1. Mobile Banking &Payments DevelopmentRabo Mobiel (NL) &NMB Mobile (TZ)
- 2. About Rabobank andRabo Mobiel Rabobank in The Netherlands:3,7 mln internet banking customers, 7 mln customers overall (population: 16,5 mln)180 local banks and 1400 locationsLoyal, involved customers including 1,5 mln membersKey segments: consumers and small businessTradition of innovationRabo MobielStarted in mid-2005, market launch in Nov 2006Postpaid/prepaid, ZZP, all segments, regions.2 Roles: MVNO and Mobile Financial Services Incubator
- 3. Rabobank and theNL Banking LandscapeMarktpositie als huisbankier 2008Mortgages (1) 27%Savings Accounts (1) 41%Loans (1) 22%Insurance (1) 13%Payments (2) 30%Investment (2) 16% Rabobank has the highest trust rating of all NL banks with 42%; #2 is 17%
- 4. AAA rating (Moody's,Standard & Poor's), top-15 world financial institution
- 5. Year-on-year, Rabobank rankswith the best bank website, customer service centre, CRM implementation, marketing and sponsorship programmesWith such strong performance, was starting Rabo Mobiel a risky proposition?
- 7. NL Mobile Marketplace(2009) – mobile operators
- 8. NL Mobile Marketplace(2009) – mobile operator brands
- 9. NL Mobile Marketplace(2009) – many choicesTelecombination
- 10. Rabobank GSM MVNO& Value-Added Bank ProductGreat, Core Mobile Telecommunications ProductRabobank Values – trust, security, quality, easy-to-use services, cooperative valueOnline Self-Care EnvironmentSecure Mobile BankingCommitment to Applications Innovation (Mobile Financial Services)
- 11. Rabo Mobiel inthe Marketplace
- 12. Rabo Mobiel inthe Marketplace
- 13. Rabo Mobiel andLocal Rabobank Partners
- 14. Rabobank GSM MVNOTelecommunicationsServicesMobile Internet AccessMobile Content, Information & MediaPortals and Self-CareValue-Added Bank ProductBanking “On the Go”Premium Product / CombinationCommunications Channel for Local Banks, Members and CustomersMobile IncubatorProduct/Business Development for Mobile Financial Services and ProductsLaunch of Remote and Contactless Payments and PartnershipsMobile Knowledge CentreNFC, Consumer Behaviour & UsabilityEncryption, Mobile Business RulesMobile Low-Value PaymentsStandards, Retail/Consumer Acceptance, Security, Sustainability
- 15.
- 16. Rabobank Banking &Payment Innovation2006 – Open Mobile Internet (OMI) programme launched2006 – Rabo Mobile launched (world’s first bank MVNO)2007 – Rabo Schoolbank NFC Cashless Schools1981 – First ATM in NL2007 – Rabobank / Rabo Mobiel NFC Trials Kick-Off1994 – 1st web portal www.tref.nl2008 – Mobielbankieren up to €50k (RR)1986 – Pin Retail PoS1996 – Internetbankieren launched2009 – NFC Payments Roll-Out1989 – Telebanking19801990200020102008 – SMS Betalen Launched1995 – “Rabofoon” IVR Banking2007 – MiniTix SMS1999 – 1st bank WAP site launched (mmm.rabobank.nl)2005 – Rabo tv2003 – Mobielbankieren on i-Mode2004 – Mobielbankieren launched on Vodafone Live!, Orangeworld, T-zones2004 – MiniTix Online LaunchedRabo Mobiel B.V.200620072008Postpaid LaunchPrepaid Launch30 Banks OnlineOrange -> KPN120 Banks OnlineMIB 6.0 (OMI)MIB 4.1 (RR)SMS Betalen LaunchLaunch of Segment PackagesC1000 NFC TrialDiergarde Blijdorp NFC TicketingMyOrder Terrace BetalenMKB/ZZPYouthPostpaid Retail LaunchNFC Trials: Coca-Cola, FEBO180k + customersSeniorenRetail Launch100k + customersAH To-Go Trial
- 17. MiniTix Online (2004-06),MiniTix SMS (2007), SMS Betalen(2008), MiniTix NFC (2008-09)SMS Betalen: Launch of P2P payments directly to/from MSISDNs, Java midlets, iPhone application, online website, MiniTix Merchants (2008)Mobile Applications ProjectsCustomer bank account
- 18. SMS Betalen iPhoneapplication
- 19. NFC Mobile Ticketing:DiergaardeBlijdoorp (2008-09)NFC Fietsenstalling: Eindhoven, Tilburg (2008-09)Mobile Applications ProjectsNFC Cashless Schools: kassa’s and vending, ASH, HHS/Redbird (2007-09)NFC Cantina Trials & Roll-Out: Carian/MiniTix (2008-09)RabobankRotterdamNFC Vending Trials: Coca-Cola, FEBO (2007-08)NFC Mobile Domestic Debit Card and Shopping Tool: C1000 (2007-08)
- 20. Mobile Terrace Payments:MyOrder at various locations (2008-09)Mobile Health: StichtingDiabeter, Health Agency, Achmea (2008-09)Mobile Applications ProjectsAlbert Heijn To-Go NFC Shopping: Amsterdam Amstel (2008-09)MiniTix Mobile Merchants: SMS Betalen Java Midlet (2008-09)Mobile Parking: Park-Line (2007)Rekeningrijden: with Rabobank (2008-09)
- 21. Rabobank Mobile Banking Mobielbankierenenables transfers to known parties and payments up to €50.000 with Random Reader Saldo Direkt provides 1-click account balances on all your accounts Rabofoon telephone banking (IVR) SMS Alerts for banking, transfers, payments, telco spending alerts Mijn Mobiel telecommunications spending alerts, history and invoices Rabo Financial Services Portal with financial services info., current stocks and financial newsWAPWAPIVRSMSSMSWAPWAPWEB
- 22. Rabobank Mobile BankingiPhoneApplication (Dec 2009)
- 24. Rabobank InternationalRabobank’s internationalmarket niche is food- & agri business
- 25. Customer Network: manyof the global food companies
- 26. Expertise: dedicated researchteam (80 professionals)
- 27. Agri products: weatherderivatives, price hedging instruments
- 28. Rural retail banksin various countriesRabobank Development
- 29. Rabobank DevelopmentEligible banks:Developing(low income) economies
- 30. Economic, political andsocial stability
- 31. Rural area andagricultural sector important for economy
- 32. Open for foreigninvestments
- 33. Safe for ourstaffRabobank Partner Banks
- 37. Case Study: NMBmobileNMB: National Microfinance Bank Ltd. (Tanzania)1,3 mln customersConsumer and small-business focusedDedicated to providing sustainable, viable access and direct financial services.Proud of our history of support for Tanzanians of all income levels, government and businesses.Close ByExtensive network with 130+ branch locations and 200+ ATMs nation-wide.Branch network designed to cover minimally 80% of Tanzanian districts.Empowering EntrepreneursPaying special attention to micro, small/medium-sized and rural business.Tanzanian agriculture is close to our heart (KILIMO KWANZA). We play a roll in all parts of the supply chain.
- 38. NMB Innovation andMilestonesATM Money TransferNMB Personal Account: ATM Roll-Out BeginsInternet Bankingfor Corporates100 ATMs within 1 YearNMB SMS Salary AlertsTanescoLuku Payment via ATMsVodacom Airtime via ATMs2006200720082009NMB Business AccountNMB TPDF AccountNMB Bonus Account85.000 SMS Salary Alerts UsersIPO: NMB Welcomes 27.000 new Shareholders!NMB Wisdom Account (pensioners)200 ATMs within 2 Years
- 41. NMB Mobile GoalsVirtualisation/ new product and channel for the NMB portfolio and its customersCommitment to convenience and lifestyle choices of customers Customer requirement-driven, not technology-pushedQueue length reduction (branch, ATM)Innovation and strengthening the NMB brand Profitability
- 42. NMB mobileEasy-to-use NMBmobile banking and payments for all NMB customers (USSD)Features the most desired consumer applications:Balance InquiryMini-StatementMoney transfers to any NMB accountTanesco Luku Prepaid Electricity PurchaseVodacom and ZAIN Prepaid Airtime Top-UpNMB Services like ATM card block, settingsWorks with NMB Personal Account, TPDF Account, Student Account, Wisdom AccountSimply dial *155*66# to accessNo need to fill-in forms or visit an NMB branch to sign-up, simply dial *155*66*123#NMB mobile1. Balance Enquiry 2. Mini-Statement3. Money Transfer4. Prepaid Services5. Other Services6. Help
- 45. Thank You!Dan ArmstrongTakashi[email protected]+31 652 085 071
Editor's Notes
- #4 Rabobank is marktleider in:HypothekenSparenLenenVerzekeren (schade)En tweede:BetalenBeleggenPostbank/ING is marktleider qua fullservicebank/all finanzbank -> huisbankier (3 diensten of meer)Zijstap: All finanz huisbankier zijn zit dus niet in een duur advieskanaalDaarnaast is Rabobank toonaangevend en wint diverse prijzen zoals Beste Website maar ook voor CRM(implementatie), beste lokale KCC, marketing, sponsoring, iDeal, Rabo Mobiel (bestellen&betalen in de Horeca) etc.
- #5 Launch billboard ad.Pretty aggressive for a bank actually.Rabobank took Rabo Mobiel very seriously, in the formula, and above-the-line advertising too.
- #6 Three GSM “Mobile Network Operators” or MNOs (licence holders)
- #7 However, they also have alternate brands. There are many choices for Dutch mobile consumers.
- #8 All-in-all, the market in The Netherlands is an insanely competitive and commoditised market. Over 40 MVNOs/ESPs and MNO brands to choose from. Both positive and negative elements, naturally. Consumers are used to choosing alternate brands for mobile services, but it’s a noisy market.Differentiation is hard. Tariffs are very low. Handset subsidies still strongly define market offerings (consumers choose an operator based on the phone (free normally) and the in-bundle minute-pricing.
- #9 Some examples of what Rabo Mobiel looked/looks like.
- #10 Some examples of what Rabo Mobiel looked/looks like.
- #12 Some key Rabo Mobiel milestones ... But also these fit within the long-term Rabobank history of innovation (NEXT SLIDE)
- #13 Rabobank has been innovating for a long time. Highlights:First ATM in The NetherlandsFirst Internet Banking product, pioneering internet banking in EuropeFirst web portalFirst WAP siteFirst mobile banking portaliDealMiniTixFirst MVNO/ESP
- #14 MiniTix online (2004-06)one-click paymentssimple authenticationpayments to €150automatic upload, customer sets all alerts, settings, etc.connection with current bank accountworks with all Dutch bank accountsMiniTix SMS (Aug 2007)Rabo SMS Betalen (P2P) (Jun 2008)Rabo SMS Betalen mobile application (Jun 2008)MiniTix NFC (2008-09)NFC cards, NFC mobile phonesBeing rolled out in schools, theatres, parking, bicycle storage, vendingSMS Betalenwasdesignedfor P2P and merchants payments – directly to your mobile numberBank-independent and operator-independent payments for small and medium-sized transactions, based on MiniTixAutomatic top-up, transferring money back to personal bank accountDownloadable SMS Betelan Java Application for easy balance and transfer checks, sending money to friends, and a mobile shop that enables merchant content