Mobile presence & location based marketing

Editor's Notes

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• #3: Do you want to help user with better services and tame him , want him to be loyal to you and be with him 24 hours. Since mobile is the most extensively used device, so if anyone targeting for branding it should be not be skipped. Offer some chat system or be in touch with your users for 24 hours with continuous notifications on mobile phones. Once you have a clear sense of business objectives, you will be able to describe the kind of system functionality that is needed and specify the information requirements for your mobile presence. <number>
• #4: Any application has to be omin-present, this is because every user has its own comfort level. Like I use ipad, laptop mobile phone for browsing, and I do different tasks on different machines , because of the comfort of information display on different screens. <number>
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• #8: Mobile has to be focused more on information conveying , very specific and only imp. Data entry ahs to be limited a much as possible <number>
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• #10: What are the advantages for this approach ? forces designers to focus on what is most important helps create a lean and efficient mobile design <number>
• #11: Responsive web design (RWD) is an approach to web design aimed at allowing desktop webpages to be viewed in response to the size of the screen or web browser which are being used to view the website. <number>
• #12: Pros: • One URL for all content. Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content. It’s also easier for search engines to discover and index your content. • A streamlined user experience. Presentation of all content is customized, and device-specific features can still be used. • Flexible orientation. Design naturally allows for landscape or portrait device orientation changes by users. <number>
• #13: The biggest similarity between the two methods is that they both allow websites to be viewed in mobile devices and various screen sizes, ultimately providing visitors with a better mobile user experience. <number>
• #14: One of the main distinctions between the two is that RWD might take more code and implementation strategies CSS, and flexible foundations, while AWD has a streamlined, layered approach, which utilizes scripting to assist with adapting to various devices and screen sizes. Basic difference is that while a responsive design adapts to any screen and device size due to its flexible fluid grids, an adaptive design fits only to pre-defined screen and device sizes.  Accuweather, ikea, full site(exactly like laptop), mobile is different – Adaptive Australia tax office- responsive web design- same <number>
• #15: • Faulty device detection. Your servers will need to run scripts to recognize all available devices. If these scripts fall out of date, it can result in problems like the server sending a mobile-optimized site to tablet users. Another common mistake is that the server assumes a device orientation, most commonly portrait, but the user may be holding the device in a different orientation (ie landscape). • Changing experiences. Users will be confused if you have multiple sites and they appear radically different. While it’s important to customize for each screen size, your brand look and feel should be recognizable in all formats. <number>
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• #18: Pros of Native Apps Since native apps work with the device’s built-in features, they are easier to work with and also perform faster on the device. Native apps get full support from the concerned app stores and marketplaces. Users can easily find and download apps of their choice from these stores. Cons of Native Apps Also, there is no guarantee that the app becomes instantly popular with users. <number>
• #20: Hybrid apps make it possible to embed HTML5 apps inside a thin native container, combining the best (and worst) elements of native and HTML5 apps. Gmail, Twitter, Uber, Instagram, Amazon <number>
• #21: Mimimizes redoin any design aspects <number>
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• #23: Most of us think people use their mobile devices when they are moving or commuting ; but in fact, according to one of the recent studies of actual mobile behavior, almost 70% of all mobile usage occur in the home. <number>
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• #25: So now todays scenario demands that u want to make it big, u need to put efforts on consistent branding. <number>
• #26: What makes mobile device as a suitable platform of marketing: personal communicator and organizer telephone plus calendars and clocks to coordinate life on a personal scale. screen size and resolution of both tablets and phones is high enough to support vibrant graphics and video. Gps location self-locating Gps capability. E.g: taxi tracking app uses to track driver Web browser standard browsers will operate all Web sites and applications. Number of apps can be downloaded and thus it extends the functionality of mobile devices. ultraportable and personal: Fits into a pocket, or a briefcase for tablets, able to be used anywhere and on the go. Multimedia capable: Fully capable of displaying all common media from video to text and sound. <number>
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• #28: selected examples of mobile marketing campaigns and techniques used by several well-known firms. using mobile applications, mobile Web, augmented reality, mobile advertising, mobile bar codes, social media, location-based services, and push notifications. <number>
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• #30: Before 2005, local advertising was nondigital and provided by local newspapers, radio and television stations, yellow pages. Google Maps on desktop computers enabled the targeting of ads to users based on a general sense of their IP address IP addresses can be used to identify a city, and a neighbourhood within the city, but not a zip code, street, or building. <number>
• #31: The key players in location-based mobile marketing are the same giants who dominate the mobile marketing environment as well, Google, Facebook, Apple, Twitter, YP (formerly Yellow Pages), Pandora. Google is clearly the leading location-based marketer largely because of its widely used Google Maps app on smartphones. Google also sells location information to independent marketing firms. <number>
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• #35: Geo-social-based services marketing: users share their location with friends. Foursquare is a local search-and-discovery service mobile app which provides search results for its users. Location-based service marketing: provides services to consumers looking for local services and products. Proximity marketing: send messages to consumers in the area of a store or outlet to generate sales (could also be an airport, train station, or arena). Location-based app messgaing: American express presents cardholders with personalized deals based on their location. <number>
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• #37: Acquisition-measure the steps that is taking to purchases. Enagagement Is how much interesting your application to users Amplification- how well it is spreading Community- whether is having a good name or bad name <number>
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• #43: https://www.youtube.com/watch?v=ulQkM6eXSdA https://www.youtube.com/watch?v=qZhbmlbfG5U <number>