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Mobile solution proposal
- 1. Oddroad – BeMobile Solution Proposal 1
- 2. Facts & Trends– Mobile Ad Revenue Projection Rest of World 2010 2011 2015 APAC Significant projected increase Europe in mobile advertising presents an opportunity to create new monetization mechanisms. North America 0 2000 4000 6000 8000 Million USD Mobilitas
- 3. Stats and Facts 70 60 50 40 Users in Millions 30 Active Users Claimed user 20 10 0 Source: IAMAI Mar 09 Mar 10 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12 Mobilitas
- 4. Stats and Facts About 1 in 3 business travelers have posted reviews online of places they’ve been. Mobilitas
- 5. Stats and Facts Mobile usage during Travel 0% 42% check-in 60% People thru mobile Others use Mobile during Travel . Around 60% of travelers use mobile phone for their flights/hotel related information and 70% of them use mobile phone phone for Check-in hotels and flights. Mobilitas Source: Think-insights with Google
- 6. Stats and Facts 46%of Leisure and 68% of business travelers watch travel-related online videos & browse pictures. Among them, 68% are thinking about a trip and out of those 70% are choosing a destination. Mobilitas Source: Think-insights with Google
- 7. Experiential Goals Consumer Experience Value Quick access Design Localized/ Usability Personalized Friends Seamless web Sharing / Activities experience Recommendations Anytime Anywhere Find-ability Playfulness Wish-list Coolness Mobilitas
- 8. 5 Stages ofTravel Find / Explore / Friends Phase 2 Mobilitas Source: Think-insights with Google
- 9. Oddroad explore Pictorial representation is Landing Page of interesting, engaging, Oddroad, gives users quick to understand choice to select the and decide what user type of destination he loves. Below count loves to explore. shows how many place Just swipe left and are to explore and right to see the types of places Mobilitas
- 10. Explore – Panoramaexp Mobilitas
- 11. Second level –relevant parameters only Result Listing of selected options. Easy Parameters at second level or advance search after selection of the type of places Mobilitas
- 12. Finding Experience Focused Search with Featured Places, opportu nity for ads as well. Mobilitas