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Mobile Solutions: Challenging opportunities
The document presents a presentation by Simon Kibsgård on mobile business challenges and opportunities, highlighting trends in mobile usage and technology impacts from 2010. It discusses various platforms and technologies, emphasizing the importance of tailored mobile solutions for different audiences. Key insights include the growing acceptance of mobile applications, the evolving role of mobile media, and forecasts for mobile market trends.
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Mobile Solutions: Challenging opportunities
- 1. Mobile Solutions ChallengingopportunitiesSimonKibsgård, consultant at CreunaMobile business and development
- 2. NOTE For Slideshareusers:This is an edited version of the presentation held for Google Technology User Group meetup in Århus February 10th 2010Numbers and user trends are moved to the back of the presentation, since this is material from my m-commerce presentation.
- 3. AgendaDoing mobile businessMobilebusiness evolution: What’s hype and what’s business?Different solutions and audiences means different platforms and technologiesGoing technicalLearnings and toolboxThe future at presentThe Numbers and the usersMobile in numbers + forecastsWhat users do?What’s driving the market?
- 4. Hype AND/Or BusinessNoteveryone needs an iPhone AppAt least not the ones without an iPhoneStill: The medium is the message (Marshall McLuhan)A lot of people request context aware personal servicesMobile is personal (id), media for entertainment and services, billing applicable and always on and onlineThis means business (be it via apps, SMS, web etc.)
- 5. CONSIDER YOUR MOBILECOMMUNICATION MIXSolutionAudiencePlatformTechnologyCampaignDialogueApplicationServiceShopEverybodyThe YoungThe ProfessionalWomenMobileDesktopFeedTrue MultichannelSMSApplicationTwitter / other social networkWidgetMobile WebBluetoothAugmented RealityBarcodesLBS
- 6. New Sales channelby application6Arla mobile cookbook: Thinking ApplicationalThinking ApplicationalWeb Application
- 7. A new saleschannel for traditionalproductsFind local resourcesDocument the accidentSubmit claim…and it’s a flashlight!7Nationwide Mutual Insurance: Application as a differentiator
- 8.
- 9. Coupons75 % ofsmartphone users are positive towards receiving mobile coupons for offline buysA coupon can be intertainment in itselfA coupon can be something you make yourself (collect bits, by submitting content to web 2.0’ish campaign, by collecting friends in Facebook app etc.)http://advertising.aol.com/sites/default/files/webfm/research/SmartPhone.pdf
- 10. Public service adaptingto mobile
- 11. Public service adaptingto mobile
- 12. Public service adaptingto mobile
- 13. Århus KOMMUNEs BIBLIOtEkERSearchmaterialsCheckyour reservationsrenewyourbooksSecureloginEvents infoTop 10 WerecommendAnd much more…
- 14. a Friendly CMSDesktopwebsiteJava AppMobile websiteWinMo AppSymbian AppAndroid AppiPhone AppSMS dialogPublic place television
- 15. Technology: Mobile Webvs. mobile AppsDo silent patches or launch with a blast!Use HTML, JavaScript + server side code of your choiceGet access to GPS, send SMSes, send email + maybe do more laterLive data at handAdapt with detection and stylingAsk user to updateUse Objective-C, Symbian C++, Java, .Net – according to device platformGet access to most depending on device sandbox settingsSynchronize or request live dataDesign for device (mostly iPhone)Mobile WebMobile App (in app store)
- 16. Technology: Still hasslingwith old NokiasAcceptance: text/html or application/xmlScreens: size and renderingsCSS ignores.Netviewstates and postback redirectsJavaScript support?Tracking for web analyticsDetecting device and converting to device profiles
- 17. Mobile detect ona websiteDetect the mobile deviceAdaptstyle and contentreturned to mobileOne system to edityour desktop and mobile contentSameURL as alwaysAutomaticupdatesfor future mobile devices
- 18. And still thereare some great web appshttp://google.com/readerhttp://mail.google.com
- 19. Technology: HTML 5Thenext web standardTo reduce the need for plugins in web Rich Interface Application (such as Flash, Silverlight and JavaFX)Introducing <video />, <audio />, <canvas /> and much moreOffline use and local storage
- 20. Technology: HTML 5Recommendationfrom 2010, 11, 22?Ready for some useiPhone seems readySadly Androids (1.6) still do a lot worseLuckily, there is also Google Gears for Mobile
- 21. Now go checkWidgetpad.com
- 22. Worldwide Worldwide mobilephone 286.1 million units in Q2 2009 (6.1 % decrease)Worldwide smartphone 40 million units in Q2 2009(27 % increase)Android from Google will increase by 900% in 2009iPhone will grow by 79% in 200922Gartner, August 2009 & Strategy Analytics, May 2009
- 23. Percentage of mobileusers consuming mobile media (advanced usage) is gaining 17 % a year (UK)Kilde: Product: MobiLensData: Three month average ending June 09 Country: UK - N= 13,997
- 24. Revenuemix in mobileweb24http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf
- 25. Global revenue inmobile web (except data) 2008Estimated 37 billion USD revenueon mobile internet (data excluded) in 200876 % beingpayment for accesson digital content (music, games, video, ring tones etc.)5 % on advertisingOnly 19 % ongoods not consumedon mobile (eg. a pair of shoesor a new mobile phone)http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf page 82
- 26. When is mobileweb accessed (hour of day) (NO)26Source: http://gallup-tns.no OperatorWLANTotal
- 27. Demographics: mobile Services(UK)Higher on chart = more femaleFurther to right = olderSize of bubbles = # of usersSource: Product: MobiLensData: Three month average ending June 09 Country: UK - N= 13,997
- 28. Younger and lessfeminine(UK)Social media and news are moving mobile to mainstreamSource: Product: MobiLens + Media MetrixData: Three month average ending June 09 Country: UK - N= 13,997
- 29. Forecast: Mobile penetrationin EuropaSource: Jupiter Research European Mobile Forecast, 7/08 (Western Europe)© 2008 Jupiter Research, LLC
- 30. Market is drivenby...Legislation?Innovative services?Technology / platforms?
- 31. The introduction ofa game changeriTunes, app stores and smartphonesDistribution of mobile content just got a super mallAfter little more than 2 years iPod Touch + iPhone reached 57 mil. users. i-mode in Japan didn’t reach half as many on a far more homogeneous marketApp Store as Gatekeeper / revenue share model / security enforcementJava capable platforms are still the largest business, but app stores are introducing an intuitive and user oriented distribution channel
- 32. What’s up withthose iPhone users?http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf: side 43
- 33.
- 34. ABOUT CREUNADIGITAL AGENCY.LEADING IN SCANDINAVIA. 300 PEOPLESOLUTIONS FOR THE DIGITAL AGE. ACROSS ALL DIGITAL MEDIA LARGE CUSTOMERS B2B, B2C, B2G. FULL-SERVICE CAPABILITY
- 35.
- 36. Thankyou!Mobile Solutions: ChallengingopportunitiesSIMONKIBSGÅRDConsultant, mobile business and developmentM: (+45) 22 49 83 [email protected]
Editor's Notes
- #25 http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf
- #26 http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf side 82
- #30 Telecom providers will likely spark growth by bundling flat rate internet with voice service
- #31 (Of course, all three. Japan showed how the Fed handling of “Spectre” kickstarted the market for operators and then for service providers, by not charging billions for 3G licenses. Innovative services like Google Maps mobile, Latitude, FourSquare, Goggles, Facebook Mobile can create a need for mobile connectivity. In Japan Flash technology is available on all devices giving a common platform for applications across devices. In Europe it seems that Mobile Internet is the first real common ground – but what a great platform!)
- #32 http://www.morganstanley.com/institutional/tecresearch/pdfs/2SETUP_12142009_RI.pdf – slide 23
- #33 http://www.morganstanley.com/institutional/techresearch/pdfs/2SETUP_12142009_RI.pdf: side 43