How to master modern SEO
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Matter of Form is a brand interactions agency that emphasizes the importance of meaningful connections between brands and people. They advocate for a data-driven approach to SEO, stressing the need to understand audience interests and business values to create optimized content. Key tools for SEO include Google Analytics and Google Webmaster Tools for analyzing performance and search behavior.
How to master modern SEO
- 2. At Matter Of Form, we don’t describe ourselves as a digital or creative agency; for us, these capabilities are a requisite.
- 3. We are a Brand Interactions Agency, servicing a range of global organisations.
- 4. We believe that the moments when brands and people come together change businesses.
- 5. Modern SEO.
- 6. First SEO rule: there are no rules.
- 7. Fast, crawlable, relevant, engaging websites
- 9. Harness the social media potential
- 11. Understand what people are interested in and search for.
- 12. Understand the business What. The products or services a company sells. How. The way they deliver they services. Why. This is not about profit, but about the company’s core beliefs.
- 13. Identify the actionable space Audience Truths Find the fundamental brand & audience truths and bring them together to create a meaningful & lasting connection. Brand Truths From a category of many To a category of one
- 14. Brainstorm ideas and plan an editorial calendar.
- 15. Explore all available formats.
- 16. Keep up with what’s going on around you and be as time-relevant whenever possible.
- 17. Adopt a writing style that’s consistent with the brand.
- 18. Examples.
- 20. Four Seasons signature sleep
- 21. Confused.com Carless cities report
- 22. Tools.
- 23. Essentials: Google Analytics Google Webmaster Tools Google Adwords
- 24. Google Analytics: Understand what people searched for to land on the site Understand where people came from before landing on the site Understand which pages perform better than others
- 25. Google Webmaster tools: Understand which pages appear more often on Google’s search results Understand which queries Google shows the site for
- 26. Google Adwords Understand what people search for on Google worldwide Sort by country, category and take advantage of the auto suggestion options Use it to analyse how popular certain keywords are as well as your brand
- 27. Key takeaways.
- 28. Any background is a good background to get started in SEO Forget about the pre-existing misconceptions about SEO Understand what people are interested in and search for Understand what the business is about Identify an actionable space Be data driven. Use tools to inform your decisions.
- 30. Get in touch. 71, Leonard Street, London, EC2A 4QS [email protected] 0203 141 2000 matterofform.com