Here is an analysis of how the management information system helps in this case study of buying a new car:
- The dealer: The system allows the dealer to check availability of exact car specifications across the entire Ford network, and locate the desired car for the customer. This improves customer service and satisfaction.
- The customer: The customer benefits as they can get the exact car they want, rather than settling for an available option. This saves time spent searching multiple dealers.
- The manufacturer: The system provides up-to-date demand information across specifications. This allows production managers to adjust production daily to match demand. This improves inventory management, reduces excess inventory holding costs, and ensures cars are produced according to customer preferences. Overall it