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mondelez international
This document discusses Cadbury Dairy Milk's product mix and strategies. It describes the width, length, depth, and consistency of Cadbury's product lines. The document also covers line stretching and line filling strategies adopted by Cadbury, such as introducing Cadbury Dairy Milk Silk and Bournville upward and Cadbury Dairy Milk Shots downward. Cadbury Dairy Milk has increased its prospective customers through these strategies and its growth has become unbeatable.
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mondelez international
- 1. INTRODUCTION ANDPRODUCT MIX-SUKESHI PRODUCT LINE-SUKURITI LEVELS OF PRODUCT COMPONENT MODEL- VINOD BRAND DEVELOPMENT STARTEGIES ADOPTED- ARJITA PLC STAGE OF THE CHOSEN BRAND-SHUBHAM CONCLUSION-SHASHANK
- 3. INTRODUCTION: Formerly called J.L. Kraft& Bros. Co. National Dairy Products: Kraft Foods Inc.Type PublicTraded asNASDAQ : MDLZIndustryFood processingPredecessorKraft Foods Inc. (1903- 2012)FoundedDecember 10, 19 23 in Chicago, IllinoisFounderThomas H. McInnerneyHeadquartersDeerfi eld, Illinois, USArea served PRODUCT MIX: WIDTH:NUMBER OF DIFFERENT PRODUCT LINES CARRIED BY THE COMPANY LENGTH:TOTAL NUMBER OF ITEMS IN A PRODUCT LINE DEPTH:NUMBER OF VERSIONS OFFERED TO EACH PRODUCT IN THE LINE CONSISTENCY:CLOSELY RELATED THE VARIOUS PRODUCT LINES .
- 5. LINE STRETCHING: UPWARD-:CADBURY DAIRYMILK SILK :CADBURY BOURNVILLE DOWNWARD-:CADBURY DAIRYMILK SHOTS LINE FILLING:PERK :FIVE STAR
- 9. THE PROPSPECTIVE CUSTOMERSOF CADBURY DAIRY MILK HAVE INCREASED AND THEIR STRATEGIES AND GROWTH HAS BECOME UNBEATABLE.