mondelez international ANSHUL BALI

INTRODUCTION
Famous for its Cadbury brand named
after one of its founder john cadbury
MONDELEZ INTERNATIONAL is an
american multinational
conglomerate.

The color of Cadbury has been patented by the company,
Mondelez. It is headquartered in Deerfield, Ilionois in Chicago and
in 2012 it changed its name from Kraft foods to Mondelez
International.
The name was proposed by Kraft Foods employees which is
combination of two words world and delicious in latin language.
Just like its name the company aims to serve the taste buds of
humanity world-wide through its delicious milk products. In 2012
a spin-off happened in which the grocery business was named as
Kraft foods and the other food and confectionary business was
renamed as Mondelez International. It recorded net profit $ 3.8
billion in 2014. In 2014 it announced its acquisition with Douwe
Egberts a dutch tea manufacturing company increasing its
portfolios of brands.

IT’S COMPETITORS
NESTLE
ITC
HINDUSTAN UNILEVER

ESTABLISHMENT
Mondelez International is an American
multinational confectionery, food, and beverage company based
in Illinois which employs about 107,000 people around the world.
It consists of the global snack and food brands of the former Kraft
Foods Inc after the October 2012 spin-off of its North American
grocery operations.
Mondelez International is rooted in the National Dairy Products
Corporation (National Dairy), which was founded on December 10,
1923, by Thomas H. Mc Innerney. The company was formed to
execute a rollup strategy in the fragmented United States ice
cream industry, and with acquisitions it expanded into the full
range of dairy products.

Mission of the company
Our dream is to create delicious
moments of joy – and that’s exactly what
our tasty snacks do. They’re that stolen
moment for just you.

VISION OF THE COMPANY
Our belief- We’re a big company.
But we believe, above all, in one thing – something that’s unique to us –
and that’s the power of big and small.
Yes, we have the scale and resources of a global powerhouse. But also the
speed, creativity and agility of a fresh new start-up.
Our seven values-
INSPIRE TRUST We believe that it’s up to each of us to do what it takes to
drive growth.
ACT LIKE OWNERS We believe that complexity crushes the human spirit
and that simplicity is the essence of speed.
KEEP IT SIMPLE We believe we can’t wait for it to happen: we’ve got to
make it happen… now.
DISCUSS DECIDE DELIVER We believe honest discussions and direct
feedback are essential to making the right decisions, quickly.
TELL IT LIKE IT IS We believe in the power of different perspectives and in
daring to try new ways.
OPEN AND INCLUSIVE We believe that what makes our workplace great is
passion and personality. SLEAD FROM THE HEAD AND THE HEART.

MANIFESTO OF THE COMPANY
A world full of differences. Different lives. Different views. Different tastes. But
really, we're all the same. Wherever you go. Whoever you meet. We all seek joy.
Maybe that's not too surprising. What is surprising? A whole new company
That's been reimagined with a single focus in mind: Create joy. Provide life's
delicious moments by sharing the world's favorite brands. Brands that awaken
the senses. Brighten the day. Refresh, Renew, Uplift. We are the people of
Mondelēz International. We make the products that make people smile. We
treat. We fuel. We boost the day. Small delight moments Each building on the
next...That remind us, every day is delicious. Create delicious moments of joy.
That's our dream. It's what guides us. The way we look at it, it's not just about
lifting a moment with flavor, It's about lifting the spirit. Let the Joy
Begin.Mondelēz International.

Business strategy of the
COMPANY
Mondelēz International's 2016 framework builds on its strong year-end
momentum. Specifically, the company will price to protect gross margin and
offset inflation, distort investments to its higher-growth, higher-margin Power
Brands and enhance revenue mix by eliminating low-margin SKUs and
optimizing trade spending. In addition, the company's 2016 outlook reflects
the current challenging external conditions, which feature slower economic and
snacks category growth, as well as a volatile commodity-cost and currency
environment. During today's presentation, the company provided an estimate
for 2016 Free Cash Flow excluding items of $1.4 billion. In addition, the
company affirmed other elements of its 2016 outlook, including:2016 Organic
Net Revenue growth of at least 2 percent 2016 Adjusted Operating Income
margin of 15 to 16 percent 2018 Adjusted Operating Income margin of 17 to 18
percent 2016 Double-digit Adjusted EPS growth at constant currency.

Market strategies
As a global snacks powerhouse, we leverage our competitive
advantages to achieve two primary goals: deliver
top-tier financial performance and be a great place to work.
We plan to achieve these goals by executing the following five
strategies:
1.Unleash the Power of Our People
2.Transform Snacking
3.Revolutionize Selling
4.Drive Efficiency to Fuel Growth
5.Protect the Well-Being of Our Planet

Swot analysis
Strength
Brand management and gross profit. The company has lots of popular snacks that are
being sold all over the world and the company is earning profits.
Weakness
Less availability and high cost on advertisement. Not available in all countries of the
world. This company is only limited to 80 countries of the world.
Opportunities
Online social network and rising consumer level.
As the company new the market it can do well in the market in the coming period.
Threats
New in market and there are well established companies running which can effect the
business of the company.

KEY LEARNINGS COMPARISON
INTERNATIONAL RETAIL INDIAN RETAIL

International retail
• GROWTH- Over the next five
years, the analysts that follow this
company are expecting it to grow
earnings at an average annual
rate of 12.78%. This year, analysts
are forecasting earnings increase
of 5.61% over last year. Analysts
expect earnings growth next year
of 13.52% over this year's
forecasted earnings.
Indian retail
GROWTH- Between 1998 and 2001,
the company's sales grew at a
compound annual rate of 16%
against the market, and operating
profits reached 18%.More
recently, the company has been
growing at 27% a year, compared
to the industry's growth rate of
20%. At present, 90% of
Britannia’s annual revenue of Rs
22 billion comes from biscuits.
And the changes were worth.

BUSINESS- In 2000, Philip Morris
acquired Nabisco for $18.9 billion
and merged the company with
Kraft Foods. In March 2011 the
company introduced MiO, a
sugar-free, noncaloric liquid
flavoring product. Following
trade liberalization in 1999, India
allowed imports of international
brands and Kraft decided to
expand into the country.
Currently, it is represented in
India by Amit Lohani owned Max
Foods Inc. and has a pan-country
distribution.
BISCUITS
CREAM
CHOCOLATE
Indian retail
BUSINESS- Dairy products
contribute close to 10% to
Britannia's revenue.Britannia
trades and markets dairy
products, and its dairy portfolio
grew to 47% in 2000-01 and by
30% in 2001-02. Britannia holds
an equity stake in Dynamix Dairy
and outsources the bulk of its d
Tiger, the mass market brand,
realised $150.75 million in sales
including exports to countries
including the U.S. and Australia,
or 20% of Britannia revenues in
2006. airy products from its
associates.
DAIRY PRODUCTS
BISCUITS
JOINT VENTURE WITH NEW
ZEALAND DAIRY

STRATEGIES-
Indian retail
STRATEGIES-
A strong quality of the product and customer
satisfaction
A growing relationship with customer and
customer retention
Focus on competitor’s activity
A growing emphasis on global thinking and
local marketing planning
Unleash the Power of Our People
Transform Snacking
.Revolutionize Selling
.Drive Efficiency to Fuel Growth
Protect the Well-Being of Our Planet

ESTABLISHMENTS-The
company was established in
1892, with an investment of
₹265. Initially, biscuits were
manufactured in a small
house in central Kolkata.
Later, the enterprise was
acquired by the Chugh
brothers mainly Bhavya
chugh, a renowned
attorney, and operated
under V.K Brothers.
• ESTABLISHMENTS-
Mondelez International is
an American
multinational confectionery,
food,andbeverage company
based in Illinois which
employs about 107,000
people around the world. It
consists of the
global snack and food
brands of the former Kraft
Foods Inc after the October
2012 spin-off of its North
American grocery
operations.

PRESENCE IN OTHER
COUNTRIES
PRESENT IN MORE THAN 80
Countries of the world.
MARKET SHARE-
PRESENCE IN OTHER
COUNTRIES
PRESENT IN INDIA,NEWZEALAND
AND OME OTHER.
MARKET SHARE-

ACHIEVEMENTS
Ranked in "Fortune"
magazine's 50 Most
Powerful Women in
Business
Ranked in "Forbes" Most
Powerful Women list
Ranked among the “Financial
Times” Top 50 Women in
Global Business
ACHIEVEMENTS
The Most Attractive Brand
2013 (F & B- Diversified
Category) in the TRA-
India’s Most Attractive
Brands Survey 2013
Britannia features in the Top
10 of the ET Brand Equity -
India's Most Trusted
Brands/Most Trusted Food
Brands consistently since
2003

mondelez international ANSHUL BALI

mondelez international ANSHUL BALI

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