2
Four Basic MarketStructures
 Perfectly Competitive: many firms, identical
products, free entry and exit, full and symmetric info
 Monopoly: single firm, no close substitutes, barriers
to entry, full and symmetric info
 Oligopoly: several firms, similar products, degree of
product differentiation varies depending upon the
market, might be barriers, full and symmetric info
 Monopolistic competition: many firms, similar
products, slightly differentiated products, free entry
and exit, full and symmetric info
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Competitive Market
 Thisis the classic
“textbook” market structure.
 Firms in a competitive
market all make a product
that is perfectly
substitutable: all
demanders are equally
satisfied with any supplier’s
product.
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Monopoly
 The singleseller makes
a product that has no
“good” substitute.
 Other firms may be able
to produce the good or
service but choose not to
enter the market or are
barred from it.
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Oligopoly
 A fewsellers make
products that are good,
but not perfect,
substitutes.
 Consumers can be
induced to change
suppliers but have only
a limited number of
choices.
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Monopolistic Competition
 Themarket has
many firms but each
supplier’s product is
differentiated.
 Consumers can be
induced to change
brands but they
have brand
preferences.
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Sources of MonopolyEntry
Barriers
 Natural monopoly: the most efficient scale of
production is so large, relative to market demand, that
a single firm dominates the market.
 Patents, copyrights, licenses, franchises: government
protection of a firm’s right to produce a unique product.
 Economic and/or legal restrictions, strategies or
situations that make entry more difficult for new
competitors than for the existing monopoly firm.
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Natural Monopolies
 Goodsand services whose delivery requires the
construction of a physical network (wires, pipes, etc..)
 In such industries (local phone service, water,
sewage removal, electricity, gas) the physical
networks display decreasing marginal cost over
essentially all quantities.
 Thus, average total cost is always declining and the
minimum efficient scale is much larger than the size
of the market.
 Natural monopolies are often regulated: they cannot
charge a higher price without government approval.
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Patents: Are There“Good”
Monopolies?
 Consider the protease inhibitor Crixivan from
Merck.
 A very effective AIDS therapy.
 Development costs were more than one
billion dollars.
 Annual revenue now from treating around
90,000 patients is $500,000,000.
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What is a“Good” Monopoly?
 Why is Merck given a monopoly?
 The granting of a patent on the drug
Crixivan guarantees that Merck can
earn monopoly profits on its sale.
 These monopoly profits provide the
incentive to invest in the research and
development required to create the new
drug.
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“Good” Monopolies
 Thegranting of patent protection (legal
monopoly) gives firms a strong incentive to
invest in new product development.
 Would firms make the R&D investments if
they could not protect them through patents
and trade secrets?
 Probably not because competitors could steal
the design at a fraction of the cost after the
product is brought to market.
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Classic Simple Monopoly
Polar extreme from perfect competition.
 Monopolist is a “price maker.”
 Cost curves are pretty much the same
(except in the case of natural
monopoly).
 The big change from before is in the
demand side of the profit function.
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The Simple Monopolist
The simple monopolist abides by the “law of
one price.” Everyone pays the same market
price for all units purchased.
 A monopolist faces the declining market
demand curve for its product and
simultaneously chooses price and quantity.
 Now P>MR (before P=MR) because the
simple monopolist must lower the price on all
preceding units to sell an additional unit.
 A monopolist has no “supply curve.”
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Simple Monopoly
 Economicprofits equal
total revenue minus total
costs.
 Marginal revenue is the
rate of change of total
revenue (just like marginal
cost is the rate of change
of total cost) as quantity
increases.
 Economic profits are
maximized when marginal
revenue equals marginal
costs
Monopoly Selling in a Single Market at a Single Price
Quantity
Market
Demand
Price
Total
Costs
Marginal
Cost
(midpoint
formula)
Average
Total
Cost
Total
Revenue
Marginal
Revenue
(midpoint
formula)
Economic
Profits
0 100.00 800 0.00 -800
10 95.00 1,500 82.50 150.00 950.00 90.00 -550
20 90.00 2,450 65.00 122.50 1,800.00 80.00 -650
30 85.00 2,800 42.50 93.33 2,550.00 70.00 -250
40 80.00 3,300 32.50 82.50 3,200.00 60.00 -100
50 75.00 3,450 20.50 69.00 3,750.00 50.00 300
60 70.00 3,710 18.50 61.83 4,200.00 40.00 490
70 65.00 3,820 9.50 54.57 4,550.00 30.00 730
80 60.00 3,900 9.00 48.75 4,800.00 20.00 900
90 55.00 4,000 10.00 44.44 4,950.00 10.00 950
100 50.00 4,100 12.50 41.00 5,000.00 0.00 900
110 45.00 4,250 17.50 38.64 4,950.00 -10.00 700
120 40.00 4,450 20.00 37.08 4,800.00 -20.00 350
130 35.00 4,650 25.00 35.77 4,550.00 -30.00 -100
140 30.00 4,950 30.00 35.36 4,200.00 -40.00 -750
150 25.00 5,250 35.00 35.00 3,750.00 -50.00 -1,500
160 20.00 5,650 45.00 35.31 3,200.00 -60.00 -2,450
170 15.00 6,150 60.00 36.18 2,550.00 -70.00 -3,600
180 10.00 6,850 75.00 38.06 1,800.00 -80.00 -5,050
190 5.00 7,650 100.00 40.26 950.00 -90.00 -6,700
200 0.00 8,850 44.25 0.00 -8,850
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Implications of the
Monopolist’sProfit Maximum
 Price will exceed the competitive price.
 Quantity will be less than the competitive quantity.
 The monopolist sells the output at a price greater than marginal
costs but the monopoly price can be above or below average
total costs. Thus, the monopolist need not always make a profit.
In the long run, of course, unprofitable monopolists will either
stop production or raise the price further above marginal cost
until it covers average total costs.
 The monopolist will always try to operate on the elastic portion
of the demand curve because when the elasticity of demand is
greater than -1 (inelastic, between 0 and 1 in absolute value),
marginal revenue is negative and, necessarily, less than
marginal cost.
 Since there is no entry to consider monopolists can have
persistent long run economic profit.
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Price Discriminating
Monopolists
 Amonopolist might be able to charge different
prices for different units sold and enhance its
profits.
– charge different people different prices
– charge the same person different prices for different
units
 price discrimination
– charging different prices for different units with no cost
basis
– charging the same price for different units when there
are cost differences
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Requirements for Price
Discrimination
Some amount of monopoly power.
 An ability to prevent resale.
 Detailed information about who is buying
what unit and what demanders are
willing to pay.
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Two classic formsof Price
Discrimination
 Perfect or First Degree Price Discrimination
– charge a different price for each unit sold
– the most extreme form of price discrimination
 Third Degree Price Discrimination
– segment market and then charge a different price in
each market
– exploit the observation that at the simple monopoly price
the own price elasticity of demand differs across the
defined segmented markets
 Price discrimination comes in many other “flavors”
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Should the Government
RegulateMonopolies?
 Essentially all monopolies are regulated.
 Natural monopolies are regulated by price
commissions that determine the rates the
monopolies may charge.
 Patent, copyright and license protections are
a form of ex ante regulation: firms that follow
the rules for establishing the validity of their
innovations receive the protection of the
patent, copyright or license.
 Should the government do more? Good
question.