Leadership is not about
titles, positions, or
owcharts. It is about one
life inuencing another.
J O H N C . M A X W E L L
www.thecioworld.com
eadership is often misconstrued as a position of
Lpower and authority, where one simply issues
commands and expects obedience. However, true
leadership transcends this narrow definition, embodying a
profound responsibility towards those under one's guidance.
Today, business executives are the driving force behind
successful organizations, steering companies through
challenges and towards prosperity. These individuals
occupy the highest echelons of corporate leadership,
wielding significant influence over strategic decisions and
organizational culture.
The role of a business executive is multifaceted, demanding
a diverse skill set. They must possess sharp analytical
abilities to interpret market trends and financial data,
coupled with the vision to chart a course for long-term
growth. Effective communication is paramount, as
executives must articulate their vision to stakeholders, from
employees to board members and investors.
In today's rapidly evolving business landscape, adaptability
is crucial. Successful executives embrace innovation and
are willing to pivot strategies in response to market shifts or
technological advancements. They also recognize the
importance of fostering a positive work environment,
understanding that employee satisfaction often translates to
improved productivity and customer service.
The Strategic
Architects
‘
Ethical leadership has become increasingly important in
recent years. Executives are expected to navigate complex
ethical dilemmas, balancing profit motives with social
responsibility and environmental sustainability. This
heightened scrutiny has led to a greater emphasis on
transparency and accountability in executive decision-
making.
While the rewards of executive positions can be substantial,
including high salaries and influential roles, the pressures
are equally significant. The decisions made at this level can
impact thousands of lives and shape entire industries. As
such, effective business executives must possess not only
business acumen but also resilience, empathy, and a strong
moral compass.
Mapping the journey of the visionary leaders who are
transforming the future of the fintech sector, The CIO
World sheds light on 'Most Influential Business Executives
to Follow in Canada.'
Flip through the pages and indulge yourself in the odyssey
of prolonged excellence.
Have a Delightful Read!
Editor-in-Chief
Deputy Editor
Managing Editor
Assistant Editor
Visualizer
Art & Design Head
Art & Design Assitant
Business Development Manager
Business Development Executives
Technical Head
Assitant Technical Head
Digital Marketing Manager
Research Analyst
Circulation Manager
Thanh Truong
Sam Carter
Alaya Brown
Maria Evans
Chris Carter
Millie Simon
Judy Smith
Phoebe Jacob
Aisha, Olivia
David Walker
Mia Rodricks
Helena Smith
Eric Smith
Richard Martinez
Copyright © 2024 The CIO World, All rights reserved. The content and images used in this magazine
should not be reproduced or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without prior permission from The CIO World. Reprint rights
remain solely with The CIO World.
Follow us on
www.facebook.com/thecioworld
www.twitter.com/thecioworld
We are also available on
RNI No.: MAHENG/2018/75953
A genuine leader is
not a searcher for
consensus but a
molder of consensus
- Martin Luther King Jr.
www.thecioworld.com
.
COVER STORY
PROFILE
ARTICLES
08. Divyesh Soni
Turning ERP Challenges into Opportunities for Success
22.
26.
Key Things You'll Need for Entrepreneurial
Business Success
The Gravitational Pull of Greatness:
What the World's Most In uential People Have in Common
CXO
18. Nilpa Srivastava
Driving Growth and Making a Paws-itive Impact
16. Driving Industry Evolution with Twyn
Embracing Corporate Digital Transformation in the Era of Industry 5.0
Descrip on
Featuring
Greenshield Insurance
Brokers L.L.C.
www.greenshield.ae
Na onal Flour
Mills Limited
h p://www.nfm.co. /
Twyl
h p://www.twyn.org/
Independence
Pet Group
www.independencepet
group.com
Divyesh Soni
Chief Execu ve Officer
Dr. Sameera Merchant
Chief Commercial Officer
Ian Mitchell
CEO
Kumar Prasoon
Group Chief Informa on
Officer
Nilpa Srivastava
Chief Marke ng Officer
Divyesh Soni is a seasoned ERP consultant and founder of
ERP Buddies, dedicated to helping businesses op mize
their opera ons through tailored cloud solu ons and
expert guidance.
Dr. Sameera Merchant is a strategic leader in the insurance
sector, focused on driving growth and innova on at
Greenshield Insurance Brokers, enhancing client experiences
with tailored insurance solu ons.
Ian Mitchell is a dynamic leader at Na onal Flour Mills
Limited, commi ed to advancing the company's mission
through innova ve prac ces and a strong focus on quality in
the food industry.
Kumar Prasoon is a technology visionary at Twyl, leveraging
his exper se to enhance digital transforma on strategies and
drive innova on within the organiza on for improved
business outcomes.
Nilpa Srivastava is a marke ng strategist at Independence
Pet Group, passionate about crea ng impac ul campaigns
that connect pet owners with quality products and services
for their beloved animals.
ERP Buddies
www.erpbuddies.com
Company
CIO
Most Influential
Executives to
Follow in
Turning ERP Challenges into
Opportunities for Success
ERP Buddies combines comprehensive
knowledge with a client-centered
approach to ensure that we effectively
comprehend our clients’ goals while
offering solutions that are tailored to
their unique challenges.
rom Complex Challenges to Seamless solutions,
FDivyesh Soni Helps Businesses Unlock Their Full
Potential with Next-level ERP!
We are all familiar with the feeling you get when you’re
immersed in something you love. Maybe it’s a hobby, a
cause you care deeply about, or even your job. That rush of
excitement, the endless energy, the sense that you’re truly in
your element—that’s the power of passion.
Meet Divyesh Soni, a man who’s been living and breathing
the world of ERP (Enterprise Resource Planning) and
technology consulting for over a decade. But above the
countless companies he’s helped run smoother and more
efficiently, what truly ignited his passion for this complex
world?
It all started with a simple question: How can technology
transform businesses and help them succeed? As Divyesh
explored the world of ERP solutions, he was blown away
by their ability to seamlessly connect different parts of a
company. The idea of making data-driven decisions and
fostering better collaboration was both exciting and
powerful to him.
But what truly ignited his career was seeing the real impact
of ERP systems firsthand. Witnessing how these solutions
could completely change businesses for the better was a
revelation, and it fueled his desire to learn everything he
could about them. With dedication and a relentless thirst for
knowledge, he sharpened his skills and became a true
expert in the field.
Along the way, he noticed a gap-a disconnect-between
businesses looking for ERP solutions and the consultants
who were supposed to help them. This realization struck a
chord with Divyesh, and he knew he had to do something
about it. He projected a consultancy that wouldn’t just sell
generic solutions but would truly understand each client’s
unique needs and tailor an ERP system to fit them perfectly.
This led him to establish ERP Buddies Inc., specializing in
consulting services tailored to meet the unique requirements
of businesses across a range of ERP platforms, including
NetSuite, Dynamics, Epicor, and others.
Today, as the CEO, he stands at the crossroads of
technology and business, using his expertise to guide
companies through the ever-growing world of ERP systems.
His journey is an example of the power of combining a
passion for technology with a genuine desire to help others
with dedication, learning, and ultimately, creating a
successful business that thrives on making a real difference.
Let us explore his journey!
Inception Story
“So, after years in the trenches leading NetSuite practices at
big firms, I realized something wasn’t right,” says Divyesh
Soni, CEO of ERP Buddies Inc. “These off-the-shelf
solutions felt like forcing square pegs into round holes.
Businesses needed something more, something custom-
built to their specific needs.”
“That’s where the ERP Buddies spark came from,” he
continues. “I saw a massive gap between what companies
were getting and what they truly needed—flexible,
adaptable solutions tailored to their unique operations. Pre-
built solutions just weren’t cutting it.”
“So, in 2015, I took a leap of faith and went solo,” Soni
explains. “We started small, but with a big passion for
tailored solutions. We weren’t interested in just pushing
software; we wanted to be partners, understand the inner
workings of each business, and craft something unique that
unlocked their potential.”
“It wasn’t always smooth sailing in the beginning,” he
admits. “But we hustled, built relationships, and focused on
delivering results that mattered. And guess what? Clients
noticed. They saw the value of having a solution built just
for them, not some generic off-the-shelf product.”
“Today, ERP Buddies is a global force, serving hundreds of
clients worldwide,” Soni concludes. “But one thing remains
constant: our commitment to making businesses work
better. We help them untangle the complexities and provide
the tools they need to thrive. It’s been an incredible journey,
and I’m excited to see what the future holds for ERP
Buddies and the impact we can continue to make.”
Proven Expertise in Cloud-Based Solutions
ERP Buddies has a long and successful history of
empowering businesses with the power of cloud-based
solutions,” says Divyesh. “Our team’s extensive experience
translates into real results, as evidenced by impressive
numbers.
Ÿ Over 400 successful consultations and implementations,
guiding businesses from the initial concept to the
successful launch of their cloud-based ERP system.
Leadership is about
motivating and
empowering those
around you, not
just getting things
done.
Ÿ More than 300 custom integrations ensure seamless data
flow and optimized workflows by tailoring your cloud-
based ERP to perfectly integrate with your existing
applications.
Ÿ Over 2,000 support projects were completed,
demonstrating our unwavering commitment to your
long-term success and ensuring your cloud-based ERP
continues to meet your evolving needs.
Ÿ We have over 400 satisfied clients across diverse
industries, a testament to our dedication to delivering
exceptional service and exceeding client expectations.
These numbers speak for themselves, showcasing ERP
Buddies’ deep understanding of cloud-based solutions and
our unwavering commitment to helping your business
unlock the full potential of the cloud and achieve its
strategic goals.”
Solutions Built on Understanding
“At ERP Buddies, we believe in building genuine
partnerships with our clients, not just selling them software.
That’s why we take a consultative approach, focusing on
understanding their unique needs and challenges before
recommending any specific ERP system,” said Divyesh.
“Larger companies can take a more generic approach. We,
on the other hand, can offer the personalized attention and
flexibility that truly set us apart,” he added.
“That’s the ERP Buddies difference. We don’t just
recommend solutions; we help you find the perfect fit for
your unique journey.”
ERP Buddies is known for its unique perspective and
flexibility, setting it apart from larger organizations,
according to Divyesh. While bigger companies may have
plenty of resources, they may not be able to provide the
personalized attention that smaller consulting firms like
ERP Buddies can offer. ERP Buddies combines extensive
expertise with a customer-centric approach, ensuring that
they fully understand their clients’ objectives and providing
customized solutions to address their specific challenges.
Decades of Expertise
“Me and the team-we've been around the block in the ERP
world. We’re talking over 50 years of combined experience
helping businesses get the most out of their systems,” said
Divyesh.
RP Buddies has earned recognition for its exceptional work in the field of ERP consulting.
EThis past year, they received the Emerging Company of the Year Award and were named the
Fastest-Growing company in the GTAArea for their outstanding performance in 2021 and
2022.
Additionally, they have been acknowledged as a 5-star Solution Provider by Oracle NetSuite. These
achievements demonstrate their unwavering commitment to excellence and their valuable
contributions to the business world.
Driven by a passion for leveraging technology to enhance organizational effectiveness, ERP Buddies
empowers businesses through customized ERP solutions. Their services go beyond simply
streamlining processes; they aim to foster growth and encourage creative problem-solving. With
deep expertise in ERPs combined with a client-centric approach, ERP Buddies is poised to continue
making a positive impact on the ERP consulting landscape.
Exceeding Expectations and
Garnering Industry Recognition
“That means we’ve seen it all, from the early days to the
latest and greatest. We don’t just talk the talk; we walk the
walk, and we’re constantly learning new things to stay on
top of our game.”
“So, you can trust that when you work with us, you’re
getting a team with the know-how and the passion to help
you achieve your goals. We don’t just throw fancy
certifications your way, though we have plenty of them, we
focus on delivering real results and building lasting
partnerships with our clients,” adds Divyesh.
Tailored Solutions and Tangible Results—Buddies Pro
Services
“When you work with us, it’s all about collaboration and
tailoring the solution to your specific needs. We’re not just
some cookie-cutter consultants. We offer unparalleled
coverage in the ERP landscape. We have a thorough
understanding of their functionalities, can match the ideal
system to your specific business type, and possess in-depth
knowledge of various solutions, from popular options like
NetSuite and Microsoft Dynamics to niche offerings like
Epicor.
ERP Buddies Inc. takes a
highly client-centric and
customized approach to
ERP consulting. By
recognizing the
individuality of each
business, ERP Buddies aims
to become a trusted
“buddy,” that truly
understands the unique
procedures, cultures, and
objectives of its clients.
Plus, we have a proven track record of success. We’ve
helped countless businesses, and they’re all raving about
the results. Basically, we give you the tools and insights you
need to take your business to the next level,” highlights
Divyesh!
Divyesh was also very excited to tell us about Buddies
ProServices, ERP Buddies’ latest innovation to help
businesses unlock the full potential of NetSuite.
“We all know that off-the-shelf ERP solutions can feel like
a one-size-fits-all approach,” Divyesh says, “and that
simply doesn’t work for today’s dynamic business
landscape. That’s where Buddies ProServices come in.”
“These are custom-built bundles designed by our team of
NetSuite experts,” Divyesh explains. “We understand that
every industry and every business have unique needs, and
Buddies ProServices is tailored to address those specific
challenges.”
“Think of it like this,” Divyesh adds, “instead of trying to
squeeze your business into a generic ERP solution, Buddies
ProServices act like an extension of your existing NetSuite
system, seamlessly integrating and enhancing its
capabilities.”
“But what truly sets us apart is the expertise we bring to the
table,” Divyesh emphasizes. “By choosing Buddies
ProServices, you’re not just getting a software solution,
you’re gaining a partner with a deep understanding of both
NetSuite and your industry.”
Advice to Aspiring Entrepreneurs
Aspiring leaders seeking to make a positive impact should
heed Divyesh’s advice: prioritize continuous learning to
stay on top of technological advancements. Effective
communication is crucial to running a business, enabling
the clear articulation of complex ideas and understanding
client needs. Embrace challenges, as innovation often arises
from overcoming obstacles and solving problems. Finally,
remember that leadership is about motivating and
empowering others, not just achieving results. By
prioritizing ethics and empathy, you can foster a positive
and successful environment.
Success is not how
high you have
climbed, but how you
make a positive
difference to the world.
- Roy T. Bennett
www.thecioworld.com
July, 2024 www.thecioworld.com
16
In the ever-evolving landscape of industry and technol-
ogy, the concept of Digital Evolution has emerged as a
pivotal driver of change. With the advent of Industry
4.0, characterized by automation, data exchange, and
intelligent manufacturing, businesses have witnessed
significant transformations. Now, as we transition into
Industry 5.0, where Human and machine collaboration
takes center stage, enterprises are seeking innovative
solutions to navigate this shifting paradigm. Twyn,
empowered by Generative AI and Large Language Models
(LLMs), emerges as a pioneering force facilitating Corpo-
rate Digital Transformation and harnessing the potential of
Digital Twins.
Twyn: Revolutionizing Corporate Digital Transforma-
tion:
Twyn represents a fusion of cutting-edge technologies and
visionary strategies aimed at accelerating Digital Evolution
within enterprises. At its core lies the utilization of Genera-
tive AI and LLMs, enabling Twyn to comprehend, analyze,
and generate human-like text across diverse domains with
unprecedented accuracy and depth. This transformative
capability positions Twyn as a versatile catalyst for change,
driving innovation, optimization, and efficiency across
various facets of corporate operations.
Empowering Twyn with Generative AI and LLMs:
Generative AI and LLMs serve as the foundation of Twyn's
transformative potential. Leveraging Generative AI
algorithms and deep learning techniques, Twyn can
generate contextually relevant and coherent text, mirroring
human-like understanding and creativity. Large Language
Models further enhance Twyn's capabilities by providing
access to extensive repositories of knowledge and insights,
empowering it to navigate complex business challenges and
opportunities with agility and precision.
Industry 5.0: Redefining Human-Machine Collabora-
tion:
As Industry 5.0 unfolds, the emphasis shifts from mere
automation to fostering symbiotic relationships between
humans and machines. Twyn serves as a bridge between
these realms, facilitating seamless collaboration and
communication. By leveraging Generative AI and LLMs,
Twyn enables enterprises to harness human creativity and
intuition with machine intelligence, unlocking new levels of
innovation, productivity, and value creation.
Pioneering Digital Twins in Industry:
Central to Twyn's mission is the integration of Digital
Twins—a virtual representation of physical assets, pro-
cesses, and systems—into corporate ecosystems. By
leveraging Generative AI and LLMs, Twyn enhances the
capabilities of Digital Twins, enabling real-time simulation,
analysis, and optimization of complex operations. This
synergy empowers enterprises to achieve unprecedented
levels of efficiency, agility, and resilience in an increasingly
dynamic and competitive landscape.
Cross-Industry Applications:
Twyn's transformative potential extends across a myriad of
industries, from manufacturing and healthcare to finance
and retail. In manufacturing, Twyn revolutionizes produc-
tion processes by optimizing resource utilization, predicting
maintenance needs, and enhancing product quality through
Digital Twins. In healthcare, Twyn facilitates personalized
patient care by analyzing medical data, generating insights,
and assisting in treatment planning. In finance, Twyn
enables intelligent decision-making by analyzing market
trends, assessing risks, and optimizing investment strate-
gies.
Conclusion:
In conclusion, Twyn emerges as a pioneering force driving
Corporate Digital Evolution in the era of Industry 5.0.
Empowered by Generative AI and Large Language Models,
Twyn redefines human-machine collaboration, unleashes
the potential of Digital Twins, and revolutionizes industries
across the globe. As enterprises embark on their digital
transformation journey, Twyn stands as a beacon of
innovation, guiding them towards a future of unprecedented
opportunity and growth.
July, 2024 www.thecioworld.com
17
Driving Growth and Making
a Paws-i ve Impact
Nilpa Srivastava
Chief Marketing Officer
Independence Pet Group
Srivastava
Nilpa
July, 2024 www.thecioworld.com
18
A 20-Year Odyssey of Innovation, Strategy, and Social
Impact!
In a world dominated by profit margins and market
shares, the quest for purpose within business often
takes a back seat. Nilpa Srivastava, the Chief
Marketing Officer at Independence Pet Group,
challenges this notion with a powerful question that echoes
through her decades of experience: How can a business not
only thrive but also contribute meaningfully to society?
With over 25 years of expertise spanning the direct-to-
consumer and business-to-business sectors, Nilpa is a
visionary sales and marketing executive. Her journey,
marked by leadership roles at Pethealth Inc. and Canadian
telecommunications company Primus, culminates in her
current role steering the marketing helm at Independence
Pet Group.
A graduate of the University of Toronto with a Bachelor of
Commerce, her commitment to societal impact extends
beyond boardrooms. As a board member of the Oakville
and Milton Humane Society and a past contributor to the Fit
Active Beautiful Foundation, she exemplifies a leader who
understands the profound connection between business
success and community well-being.
In a world where corporate social responsibility often feels
like an afterthought, Nilpa embodies the fusion of
commerce and compassion. Her passion for giving back is
as evident in her boardroom strategies as it is in her
personal life. A mother and stepmother to four children and
a Labradoodle named Milo, she finds balance in nurturing
both her professional and family worlds.
For Nilpa, the pet industry is more than just a market to tap
into; it's a realm where business growth and societal
contribution can coexist harmoniously. As she leads
marketing for Independence Pet Group, her vision extends
beyond profit margins. It's about transforming an industry
and creating a legacy of purpose-driven success where
strides in business contribute positively to the communities
they serve.
Through her experiences, insights, and the heartbeat of
Independence Pet Group, discover how business, when
guided by purpose, becomes a force for enduring impact.
Independence Pet Group
Founded a little over two and a half years ago,
Independence Pet Group (IPG) is on a mission to fortify the
special connection between pets and their owners. IPG has
brought together multiple pet insurance brands, including
Felix, Figo, ASPCA Pet Health Insurance, Pets Plus Us,
AKC Pet Insurance, and PetPartners, under one company.
Nilpa was brought in as IPG’s CMO in 2022 to lead the
next phase of growth for these brands to effectively tap into
the growing pet category. Under her leadership, IPG offers
diverse brands that aim to offer pet insurance solutions
tailored to varying customer preferences, lifestyles, and
budget considerations.
Booming Pet Insurance
According to Nilpa, the pet category is experiencing rapid
growth with significant medical and technical
advancements that can enhance the quality and longevity of
pets' lives. She emphasized the substantial role pet
insurance plays in this scenario. She believes that adapting
to market demands will enable the provision of products
and services that empower pet parents to offer optimal care
to their furry companions.
Nilpa expresses enthusiasm as she leads a dedicated team
striving to serve as many pet parents and their furry
companions as possible. With a North American pet
insurance penetration of about 4%, the team focuses on
innovative approaches to raise awareness and engage
consumers while meeting aggressive growth targets.
Nilpa and her team are committed to giving back to the pet
community while creatively meeting pet parents where they
are to increase pet insurance awareness. Notable efforts
include:
• "Chip In" Event in Chicago: 24Pet organized a "Chip
In" event, aligning with the concept of microchips.
I was drawn to this
opportunity and sector
because it sits at the
intersec on of building a
business while also giving
back to society.
Most Influen al Business Execu ves to Follow in Canada
July, 2024 www.thecioworld.com
19
• Hundreds of pets were microchipped before the 4th of
July, a time when pet disappearances were most
prevalent.
• Pets Plus Us and Oakville Milton Humane Society
Partnership: In December 2023, Pets Plus Us, the
Canadian pet insurance brand, collaborated with the
Oakville Milton Humane Society. During December
11–22, they pledged to match every donation received.
• Figo's Adoption Initiative with One Tail at a Time:
Figo, another pet insurance brand, joined forces with
the Chicago-based rescue, One Tail at a Time. They
facilitated the adoption of Mr. Beef, a dog named after
the inspiration behind the TV show, The Bear, by
covering his adoption fee. Mr. Beef found a new home
within a few weeks, delighting the team.
• ASPCA Pet Health Insurance's "Dogsgiving"
Giveaway: In celebration of Thanksgiving, ASPCA Pet
Health Insurance organized a "Dogsgiving" giveaway.
The successful contest received thousands of entries,
highlighting the significant role pets play in our lives.
The winner received five dog-friendly meals, and a
donation was made to the shelter nominated by the
winner.
Innovative Marketing Strategies
Nilpa highlighted the favorable conditions for marketers in
the current landscape. She pointed out the exciting
opportunities created by advancements in technology and
AI, allowing for personalized experiences with consumers.
The rapid changes in marketing, coupled with the growing
opportunity in the pet category, provide an exciting
opportunity for Nilpa and her team.
She has built a team with the agility and willingness to
innovate swiftly. She shares that they are implementing
cutting-edge marketing technologies for multi-brand, multi-
channel growth, adopting sophisticated marketing methods
and predictive analytics, integrating AI through
partnerships, and creating personalized customer
experiences. These new technologies and strategies will
enable IPG to connect consumers with brands and products
that align with their lifestyles.
Furthermore, to align with the versatile pet industry and
evolving marketing landscape, Nilpa established a shared
services marketing organization of top talent. She
emphasizes the value of collaboration, a core principle at
IPG, which is evident in the marketing organization's efforts
July, 2024 www.thecioworld.com
20
to engage with potential customers, offering tailored
products across various marketing elements, from branding
and PR to customer acquisition.
Leading in Animal Welfare
In her own words, Nilpa illustrates her deep-rooted passion
and dedication to community service, which are driving
forces in both her professional and personal spheres. At
IPG, she contributes to animal welfare initiatives, finding
immense satisfaction in simultaneously contributing to and
leading within the industry.
In 2023, through Pets Plus Us, Felix, Figo, and ASPCA Pet
Health Insurance, they contributed thousands of dollars to
shelters and rescues, showcasing a dedication to the welfare
of animals beyond insurance services.
Nilpa's commitment extends to her local community in
Ontario's Halton region, where she actively supports
organizations aiding women and children in need. Currently
serving on the board of the Oakville Milton Humane
Society, she skillfully balances her career with a strong
commitment to community service. This dual dedication
not only brings balance to her life but also fuels her
enthusiasm to tackle new opportunities and challenges.
Key Advice
In guiding emerging professionals in the sales and
marketing field, Nilpa emphasizes the importance of finding
passion in one's chosen industry or work. She highlights a
personal love for marketing, expressing the belief that
effective marketing should not only drive profits but also
contribute positively to society.
Building and Innovation for Business Success
In expressing her views, Nilpa concluded by saying, "My
goal is always to build the best team I can. Finding amazing
talent that has the right culture to foster positive growth for
our teams and our business is most important. It is essential
to me to keep my team engaged and motivated, all while
having fun and keeping a focus on how we can innovate
and exceed our business goals."
July, 2024 www.thecioworld.com
21
July, 2024 www.thecioworld.com
22
Key Things
You'll Need for
Entrepreneurial
Business Success
any of us go through a significant
Mpart of our adult life working for a
big corporation, or perhaps are
even employed by a global enterprise.
Although these jobs can offer a steady
paycheck, in most cases the work you do there
will have to fit within a rigid corporate
structure and will be lacking the creativity and
soul you were hoping for. It's no wonder that,
after years in the corporate realm, so many
individuals choose to leave that world and
become entrepreneurs who are charting their
own course in life.
Starting an entrepreneurial venture can be
tremendously exciting, and challenging too.
Suddenly, instead of having an army of
departments and support staff, you find
yourself having to assemble your own team
and handle a lot of the responsibilities on your
own. It's up to you to hire or retain the right
talent, and to take key steps to help assure your
success in the marketplace.
Create a Great Website for Your Small
Business
With the right use of technology, it's possible
for entrepreneurial ventures and small
businesses to level the playing field by creating
a powerful, online presence. Your website is
often the first stop your potential customers
make when they want to find out what products
and services you offer.
July, 2024 www.thecioworld.com
23
For a truly professional web design, you'll
want to work with a local firm that has
talented designers and web developers on
staff. They will be able to help translate your
business positioning and marketing message
into compelling web site design and content.
Work with an SEO Company to Get Top
Rankings
Once you have a great website, you need to
make sure that people find you. One of the
best ways to do this is to hire a top notch
SEO consultant who will get your website
highly ranked for Google search results.
When you get top ranking on the search
engines you will have a steady stream of
traffic and potential customers coming your
way.
SEO is quite complex, so you will want to
make sure you are working with experts
who keep up with the latest search
methodology and ranking algorithms. A top
tier ranking for even just a couple of
targeted keywords can make a huge
difference in your business success. An SEO
expert will be able to sort through all of the
complexities of the SEO ranking factors and
help get you to the top.
Find an Incredibly Talented Graphic
Artist
When it comes to communication,
compelling visual images are critically
important. If you hire a talented graphic
artist, they will be able to create the perfect
visual design for all of your online presence.
They'll also be able to carry the design
across to your marketing collateral and
social media campaigns too.
In today's digital realm, images are key. A
compelling image, or the right mix of colors
and design, can help you stand out in a
world of scrolling social media feeds.
Creating a coherent visual design also brings
a feeling of professionalism to your web site
too.
July, 2024 www.thecioworld.com
24
Two roads diverged
in a wood, and I—I
took the one less
traveled by, And
that has made all
the difference.
- Robert Frost
www.thecioworld.com
What the World's Most
Influtial People
Have in Common
umanity has long been
Henthralled with the idea of
greatness, which highlights
people whose influence extends
beyond their immediate surroundings.
The lives of some of the most
influential people in history
demonstrate this gravitational pull of
greatness; they all possess distinctive
qualities and ideologies that have
shaped their lasting influence.
Recognizing these shared traits not
only sheds light on the lives of these
extraordinary people but also provides
insightful information for anyone
hoping to change the world.
Creative Thought
Many powerful people have a
visionary mindset, which is the
capacity to look beyond the here and
now and envision a different future.
This quality is necessary for anyone
who wants to have a big influence.
Scientists with foresight like Isaac
Newton and Albert Einstein
transformed their respective disciplines
and profoundly changed how people
understood the cosmos.
Newton's laws of motion and Einstein's
Theory of Relativity serve as prime
examples of how this kind of thinking
can result in ground-breaking
discoveries. Their courage to challenge
accepted wisdom and venture into
uncharted territory has motivated
countless others to seek knowledge and
creativity.
This innovative approach is not just
found in science; it is present in many
other fields as well, such as technology
and art. For example, Steve Jobs
envisioned a world in which
technology becomes part of everyday
life, inspiring the development of
gadgets that have revolutionized
communication and interaction. Such
forward-thinking ideas not only help
people achieve greatness, but they also
spark entire movements and paradigm
shifts in society.
Adaptability amidst Adversity
Another quality that distinguishes
greatness is resilience, which is the
ability to bounce back fast from
adversity and failure. The path to
greatness is frequently paved with
July, 2024 www.thecioworld.com
26
The Gravitational Pull of Greatness
July, 2024 www.thecioworld.com
27
obstacles and those who prevail
usually show extraordinary resilience.
People with this quality, such as
Nelson Mandela and Stephen
Hawking, are examples. Despite his
physical limitations, Hawking—who
was diagnosed with ALS at a young
age—went on to become one of the
most well-known theoretical
physicists.
His unwavering commitment to
carrying on with his work and making
scientific contributions is a remarkable
example of the human spirit. In a
similar vein, Mandela spent 27 years
behind bars for his opposition to
apartheid and came out of prison to
become a leader and a symbol of
harmony and peace. His tenacity
inspired millions worldwide and served
to bring a divided country together.
These tales demonstrate how true
greatness frequently arises from
adversity, inspiring others to persevere
through their own hardships and
serving as a reminder that failures can
be turned into opportunities for growth
and development.
Dedication to serving
A strong dedication to serving others is
another quality that sets apart a lot of
powerful leaders. This quality shows a
profound awareness of humanity's
interconnectedness, where the needs of
others come before one's own goals.
People who have devoted their lives to
helping others, like Mother Teresa and
Bill and Melinda Gates, emphasize the
value of compassion and
humanitarianism. Through her selfless
work in India and other countries,
Mother Teresa brought attention to the
importance of empathy and
understanding in a divided society.
People are still motivated to perform
deeds of kindness and service by her
legacy. The Gates Foundation is an
example of how wealth can be used for
the greater good; it has concentrated on
global health and education initiatives.
This dedication to service not only
leaves a lasting impression on
communities but also cultivates an
altruistic culture that inspires others to
make constructive contributions to
society.
Lifelong Study and Inquisitiveness
Lifelong learning is a quality that is
necessary for development and
adaptation in a world that is constantly
changing. Prominent personalities
frequently display an insatiable
curiosity that propels both their career
and personal growth. A true polymath,
Leonardo da Vinci demonstrated
curiosity in many fields, including
anatomy, science, engineering and art.
His solid research into a variety of
subjects produced innovations that are
still honored today.
In a more modern setting, Oprah
Winfrey has created a media empire by
persistently acquiring knowledge and
disseminating it. Millions of people
have benefited from her dedication to
education and personal growth,
proving that seeking knowledge is a
lifelong endeavor. This love of learning
spreads to inspire curiosity in others
and creates an atmosphere that is
conducive to innovation, which
eventually advances society.
The Effect of Magnificence
Beyond personal accomplishments,
greatness has a gravitational pull that
affects culture, society and coming
generations. It is evident from the
writings of authors like Virginia Woolf
July, 2024 www.thecioworld.com
28
and musicians like Bob Dylan that
great individuals frequently influence
cultural narratives and values.
In addition to producing classic works,
their contributions have shaped public
perceptions of social justice, gender
and identity. Furthermore, powerful
people have the ability to spark
important societal shifts. Advocates
such as Ruth Bader Ginsburg pushed
for women's rights and gender parity in
the legal system, changing laws and
social mores in the process.
Greta Thunberg and other
environmental activists have sparked a
global youth movement for climate
action, bringing attention to the issue
and urging changes in international
policy. The enduring contributions of
these individuals inspire upcoming
generations to follow their passions
and positively impact their local
communities.
Greatness's gravitational pull is a
complex phenomenon influenced by
resilience, visionary thinking, a love of
lifelong learning and a commitment to
service. These characteristics not only
characterize the most significant
historical figures but also leave a
legacy that motivates others to aspire
to greatness. We are reminded that
greatness is about our impact on others
and the world around us, not just about
our own accomplishments, as we
consider the lives of these
extraordinary people.
We can all make a positive impact on a
society that is more resilient, creative,
and caring by exhibiting these
qualities. By doing this, we not only
respect the heritage of our forebears
but also open the door for next
generations to realize their own
greatness.
Subscription
CIO
www.thecioworld.com

Most Influential Business Executives to Follow in Canada (1).pdf

  • 3.
    Leadership is notabout titles, positions, or owcharts. It is about one life inuencing another. J O H N C . M A X W E L L www.thecioworld.com
  • 4.
    eadership is oftenmisconstrued as a position of Lpower and authority, where one simply issues commands and expects obedience. However, true leadership transcends this narrow definition, embodying a profound responsibility towards those under one's guidance. Today, business executives are the driving force behind successful organizations, steering companies through challenges and towards prosperity. These individuals occupy the highest echelons of corporate leadership, wielding significant influence over strategic decisions and organizational culture. The role of a business executive is multifaceted, demanding a diverse skill set. They must possess sharp analytical abilities to interpret market trends and financial data, coupled with the vision to chart a course for long-term growth. Effective communication is paramount, as executives must articulate their vision to stakeholders, from employees to board members and investors. In today's rapidly evolving business landscape, adaptability is crucial. Successful executives embrace innovation and are willing to pivot strategies in response to market shifts or technological advancements. They also recognize the importance of fostering a positive work environment, understanding that employee satisfaction often translates to improved productivity and customer service. The Strategic Architects ‘
  • 5.
    Ethical leadership hasbecome increasingly important in recent years. Executives are expected to navigate complex ethical dilemmas, balancing profit motives with social responsibility and environmental sustainability. This heightened scrutiny has led to a greater emphasis on transparency and accountability in executive decision- making. While the rewards of executive positions can be substantial, including high salaries and influential roles, the pressures are equally significant. The decisions made at this level can impact thousands of lives and shape entire industries. As such, effective business executives must possess not only business acumen but also resilience, empathy, and a strong moral compass. Mapping the journey of the visionary leaders who are transforming the future of the fintech sector, The CIO World sheds light on 'Most Influential Business Executives to Follow in Canada.' Flip through the pages and indulge yourself in the odyssey of prolonged excellence. Have a Delightful Read!
  • 6.
    Editor-in-Chief Deputy Editor Managing Editor AssistantEditor Visualizer Art & Design Head Art & Design Assitant Business Development Manager Business Development Executives Technical Head Assitant Technical Head Digital Marketing Manager Research Analyst Circulation Manager Thanh Truong Sam Carter Alaya Brown Maria Evans Chris Carter Millie Simon Judy Smith Phoebe Jacob Aisha, Olivia David Walker Mia Rodricks Helena Smith Eric Smith Richard Martinez Copyright © 2024 The CIO World, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The CIO World. Reprint rights remain solely with The CIO World. Follow us on www.facebook.com/thecioworld www.twitter.com/thecioworld We are also available on RNI No.: MAHENG/2018/75953
  • 7.
    A genuine leaderis not a searcher for consensus but a molder of consensus - Martin Luther King Jr. www.thecioworld.com .
  • 8.
    COVER STORY PROFILE ARTICLES 08. DivyeshSoni Turning ERP Challenges into Opportunities for Success 22. 26. Key Things You'll Need for Entrepreneurial Business Success The Gravitational Pull of Greatness: What the World's Most In uential People Have in Common CXO 18. Nilpa Srivastava Driving Growth and Making a Paws-itive Impact 16. Driving Industry Evolution with Twyn Embracing Corporate Digital Transformation in the Era of Industry 5.0
  • 9.
    Descrip on Featuring Greenshield Insurance BrokersL.L.C. www.greenshield.ae Na onal Flour Mills Limited h p://www.nfm.co. / Twyl h p://www.twyn.org/ Independence Pet Group www.independencepet group.com Divyesh Soni Chief Execu ve Officer Dr. Sameera Merchant Chief Commercial Officer Ian Mitchell CEO Kumar Prasoon Group Chief Informa on Officer Nilpa Srivastava Chief Marke ng Officer Divyesh Soni is a seasoned ERP consultant and founder of ERP Buddies, dedicated to helping businesses op mize their opera ons through tailored cloud solu ons and expert guidance. Dr. Sameera Merchant is a strategic leader in the insurance sector, focused on driving growth and innova on at Greenshield Insurance Brokers, enhancing client experiences with tailored insurance solu ons. Ian Mitchell is a dynamic leader at Na onal Flour Mills Limited, commi ed to advancing the company's mission through innova ve prac ces and a strong focus on quality in the food industry. Kumar Prasoon is a technology visionary at Twyl, leveraging his exper se to enhance digital transforma on strategies and drive innova on within the organiza on for improved business outcomes. Nilpa Srivastava is a marke ng strategist at Independence Pet Group, passionate about crea ng impac ul campaigns that connect pet owners with quality products and services for their beloved animals. ERP Buddies www.erpbuddies.com Company CIO Most Influential Executives to Follow in
  • 11.
    Turning ERP Challengesinto Opportunities for Success ERP Buddies combines comprehensive knowledge with a client-centered approach to ensure that we effectively comprehend our clients’ goals while offering solutions that are tailored to their unique challenges.
  • 12.
    rom Complex Challengesto Seamless solutions, FDivyesh Soni Helps Businesses Unlock Their Full Potential with Next-level ERP! We are all familiar with the feeling you get when you’re immersed in something you love. Maybe it’s a hobby, a cause you care deeply about, or even your job. That rush of excitement, the endless energy, the sense that you’re truly in your element—that’s the power of passion. Meet Divyesh Soni, a man who’s been living and breathing the world of ERP (Enterprise Resource Planning) and technology consulting for over a decade. But above the countless companies he’s helped run smoother and more efficiently, what truly ignited his passion for this complex world? It all started with a simple question: How can technology transform businesses and help them succeed? As Divyesh explored the world of ERP solutions, he was blown away by their ability to seamlessly connect different parts of a company. The idea of making data-driven decisions and fostering better collaboration was both exciting and powerful to him. But what truly ignited his career was seeing the real impact of ERP systems firsthand. Witnessing how these solutions could completely change businesses for the better was a revelation, and it fueled his desire to learn everything he could about them. With dedication and a relentless thirst for knowledge, he sharpened his skills and became a true expert in the field. Along the way, he noticed a gap-a disconnect-between businesses looking for ERP solutions and the consultants who were supposed to help them. This realization struck a chord with Divyesh, and he knew he had to do something about it. He projected a consultancy that wouldn’t just sell generic solutions but would truly understand each client’s unique needs and tailor an ERP system to fit them perfectly. This led him to establish ERP Buddies Inc., specializing in consulting services tailored to meet the unique requirements of businesses across a range of ERP platforms, including NetSuite, Dynamics, Epicor, and others. Today, as the CEO, he stands at the crossroads of technology and business, using his expertise to guide companies through the ever-growing world of ERP systems. His journey is an example of the power of combining a passion for technology with a genuine desire to help others with dedication, learning, and ultimately, creating a successful business that thrives on making a real difference. Let us explore his journey! Inception Story “So, after years in the trenches leading NetSuite practices at big firms, I realized something wasn’t right,” says Divyesh Soni, CEO of ERP Buddies Inc. “These off-the-shelf solutions felt like forcing square pegs into round holes. Businesses needed something more, something custom- built to their specific needs.” “That’s where the ERP Buddies spark came from,” he continues. “I saw a massive gap between what companies were getting and what they truly needed—flexible, adaptable solutions tailored to their unique operations. Pre- built solutions just weren’t cutting it.” “So, in 2015, I took a leap of faith and went solo,” Soni explains. “We started small, but with a big passion for tailored solutions. We weren’t interested in just pushing software; we wanted to be partners, understand the inner workings of each business, and craft something unique that unlocked their potential.” “It wasn’t always smooth sailing in the beginning,” he admits. “But we hustled, built relationships, and focused on delivering results that mattered. And guess what? Clients noticed. They saw the value of having a solution built just for them, not some generic off-the-shelf product.” “Today, ERP Buddies is a global force, serving hundreds of clients worldwide,” Soni concludes. “But one thing remains constant: our commitment to making businesses work better. We help them untangle the complexities and provide the tools they need to thrive. It’s been an incredible journey, and I’m excited to see what the future holds for ERP Buddies and the impact we can continue to make.” Proven Expertise in Cloud-Based Solutions ERP Buddies has a long and successful history of empowering businesses with the power of cloud-based solutions,” says Divyesh. “Our team’s extensive experience translates into real results, as evidenced by impressive numbers. Ÿ Over 400 successful consultations and implementations, guiding businesses from the initial concept to the successful launch of their cloud-based ERP system.
  • 13.
    Leadership is about motivatingand empowering those around you, not just getting things done.
  • 14.
    Ÿ More than300 custom integrations ensure seamless data flow and optimized workflows by tailoring your cloud- based ERP to perfectly integrate with your existing applications. Ÿ Over 2,000 support projects were completed, demonstrating our unwavering commitment to your long-term success and ensuring your cloud-based ERP continues to meet your evolving needs. Ÿ We have over 400 satisfied clients across diverse industries, a testament to our dedication to delivering exceptional service and exceeding client expectations. These numbers speak for themselves, showcasing ERP Buddies’ deep understanding of cloud-based solutions and our unwavering commitment to helping your business unlock the full potential of the cloud and achieve its strategic goals.” Solutions Built on Understanding “At ERP Buddies, we believe in building genuine partnerships with our clients, not just selling them software. That’s why we take a consultative approach, focusing on understanding their unique needs and challenges before recommending any specific ERP system,” said Divyesh. “Larger companies can take a more generic approach. We, on the other hand, can offer the personalized attention and flexibility that truly set us apart,” he added. “That’s the ERP Buddies difference. We don’t just recommend solutions; we help you find the perfect fit for your unique journey.” ERP Buddies is known for its unique perspective and flexibility, setting it apart from larger organizations, according to Divyesh. While bigger companies may have plenty of resources, they may not be able to provide the personalized attention that smaller consulting firms like ERP Buddies can offer. ERP Buddies combines extensive expertise with a customer-centric approach, ensuring that they fully understand their clients’ objectives and providing customized solutions to address their specific challenges. Decades of Expertise “Me and the team-we've been around the block in the ERP world. We’re talking over 50 years of combined experience helping businesses get the most out of their systems,” said Divyesh.
  • 15.
    RP Buddies hasearned recognition for its exceptional work in the field of ERP consulting. EThis past year, they received the Emerging Company of the Year Award and were named the Fastest-Growing company in the GTAArea for their outstanding performance in 2021 and 2022. Additionally, they have been acknowledged as a 5-star Solution Provider by Oracle NetSuite. These achievements demonstrate their unwavering commitment to excellence and their valuable contributions to the business world. Driven by a passion for leveraging technology to enhance organizational effectiveness, ERP Buddies empowers businesses through customized ERP solutions. Their services go beyond simply streamlining processes; they aim to foster growth and encourage creative problem-solving. With deep expertise in ERPs combined with a client-centric approach, ERP Buddies is poised to continue making a positive impact on the ERP consulting landscape. Exceeding Expectations and Garnering Industry Recognition “That means we’ve seen it all, from the early days to the latest and greatest. We don’t just talk the talk; we walk the walk, and we’re constantly learning new things to stay on top of our game.” “So, you can trust that when you work with us, you’re getting a team with the know-how and the passion to help you achieve your goals. We don’t just throw fancy certifications your way, though we have plenty of them, we focus on delivering real results and building lasting partnerships with our clients,” adds Divyesh. Tailored Solutions and Tangible Results—Buddies Pro Services “When you work with us, it’s all about collaboration and tailoring the solution to your specific needs. We’re not just some cookie-cutter consultants. We offer unparalleled coverage in the ERP landscape. We have a thorough understanding of their functionalities, can match the ideal system to your specific business type, and possess in-depth knowledge of various solutions, from popular options like NetSuite and Microsoft Dynamics to niche offerings like Epicor. ERP Buddies Inc. takes a highly client-centric and customized approach to ERP consulting. By recognizing the individuality of each business, ERP Buddies aims to become a trusted “buddy,” that truly understands the unique procedures, cultures, and objectives of its clients.
  • 16.
    Plus, we havea proven track record of success. We’ve helped countless businesses, and they’re all raving about the results. Basically, we give you the tools and insights you need to take your business to the next level,” highlights Divyesh! Divyesh was also very excited to tell us about Buddies ProServices, ERP Buddies’ latest innovation to help businesses unlock the full potential of NetSuite. “We all know that off-the-shelf ERP solutions can feel like a one-size-fits-all approach,” Divyesh says, “and that simply doesn’t work for today’s dynamic business landscape. That’s where Buddies ProServices come in.” “These are custom-built bundles designed by our team of NetSuite experts,” Divyesh explains. “We understand that every industry and every business have unique needs, and Buddies ProServices is tailored to address those specific challenges.” “Think of it like this,” Divyesh adds, “instead of trying to squeeze your business into a generic ERP solution, Buddies ProServices act like an extension of your existing NetSuite system, seamlessly integrating and enhancing its capabilities.” “But what truly sets us apart is the expertise we bring to the table,” Divyesh emphasizes. “By choosing Buddies ProServices, you’re not just getting a software solution, you’re gaining a partner with a deep understanding of both NetSuite and your industry.” Advice to Aspiring Entrepreneurs Aspiring leaders seeking to make a positive impact should heed Divyesh’s advice: prioritize continuous learning to stay on top of technological advancements. Effective communication is crucial to running a business, enabling the clear articulation of complex ideas and understanding client needs. Embrace challenges, as innovation often arises from overcoming obstacles and solving problems. Finally, remember that leadership is about motivating and empowering others, not just achieving results. By prioritizing ethics and empathy, you can foster a positive and successful environment.
  • 17.
    Success is nothow high you have climbed, but how you make a positive difference to the world. - Roy T. Bennett www.thecioworld.com
  • 18.
  • 19.
    In the ever-evolvinglandscape of industry and technol- ogy, the concept of Digital Evolution has emerged as a pivotal driver of change. With the advent of Industry 4.0, characterized by automation, data exchange, and intelligent manufacturing, businesses have witnessed significant transformations. Now, as we transition into Industry 5.0, where Human and machine collaboration takes center stage, enterprises are seeking innovative solutions to navigate this shifting paradigm. Twyn, empowered by Generative AI and Large Language Models (LLMs), emerges as a pioneering force facilitating Corpo- rate Digital Transformation and harnessing the potential of Digital Twins. Twyn: Revolutionizing Corporate Digital Transforma- tion: Twyn represents a fusion of cutting-edge technologies and visionary strategies aimed at accelerating Digital Evolution within enterprises. At its core lies the utilization of Genera- tive AI and LLMs, enabling Twyn to comprehend, analyze, and generate human-like text across diverse domains with unprecedented accuracy and depth. This transformative capability positions Twyn as a versatile catalyst for change, driving innovation, optimization, and efficiency across various facets of corporate operations. Empowering Twyn with Generative AI and LLMs: Generative AI and LLMs serve as the foundation of Twyn's transformative potential. Leveraging Generative AI algorithms and deep learning techniques, Twyn can generate contextually relevant and coherent text, mirroring human-like understanding and creativity. Large Language Models further enhance Twyn's capabilities by providing access to extensive repositories of knowledge and insights, empowering it to navigate complex business challenges and opportunities with agility and precision. Industry 5.0: Redefining Human-Machine Collabora- tion: As Industry 5.0 unfolds, the emphasis shifts from mere automation to fostering symbiotic relationships between humans and machines. Twyn serves as a bridge between these realms, facilitating seamless collaboration and communication. By leveraging Generative AI and LLMs, Twyn enables enterprises to harness human creativity and intuition with machine intelligence, unlocking new levels of innovation, productivity, and value creation. Pioneering Digital Twins in Industry: Central to Twyn's mission is the integration of Digital Twins—a virtual representation of physical assets, pro- cesses, and systems—into corporate ecosystems. By leveraging Generative AI and LLMs, Twyn enhances the capabilities of Digital Twins, enabling real-time simulation, analysis, and optimization of complex operations. This synergy empowers enterprises to achieve unprecedented levels of efficiency, agility, and resilience in an increasingly dynamic and competitive landscape. Cross-Industry Applications: Twyn's transformative potential extends across a myriad of industries, from manufacturing and healthcare to finance and retail. In manufacturing, Twyn revolutionizes produc- tion processes by optimizing resource utilization, predicting maintenance needs, and enhancing product quality through Digital Twins. In healthcare, Twyn facilitates personalized patient care by analyzing medical data, generating insights, and assisting in treatment planning. In finance, Twyn enables intelligent decision-making by analyzing market trends, assessing risks, and optimizing investment strate- gies. Conclusion: In conclusion, Twyn emerges as a pioneering force driving Corporate Digital Evolution in the era of Industry 5.0. Empowered by Generative AI and Large Language Models, Twyn redefines human-machine collaboration, unleashes the potential of Digital Twins, and revolutionizes industries across the globe. As enterprises embark on their digital transformation journey, Twyn stands as a beacon of innovation, guiding them towards a future of unprecedented opportunity and growth. July, 2024 www.thecioworld.com 17
  • 20.
    Driving Growth andMaking a Paws-i ve Impact Nilpa Srivastava Chief Marketing Officer Independence Pet Group Srivastava Nilpa July, 2024 www.thecioworld.com 18
  • 21.
    A 20-Year Odysseyof Innovation, Strategy, and Social Impact! In a world dominated by profit margins and market shares, the quest for purpose within business often takes a back seat. Nilpa Srivastava, the Chief Marketing Officer at Independence Pet Group, challenges this notion with a powerful question that echoes through her decades of experience: How can a business not only thrive but also contribute meaningfully to society? With over 25 years of expertise spanning the direct-to- consumer and business-to-business sectors, Nilpa is a visionary sales and marketing executive. Her journey, marked by leadership roles at Pethealth Inc. and Canadian telecommunications company Primus, culminates in her current role steering the marketing helm at Independence Pet Group. A graduate of the University of Toronto with a Bachelor of Commerce, her commitment to societal impact extends beyond boardrooms. As a board member of the Oakville and Milton Humane Society and a past contributor to the Fit Active Beautiful Foundation, she exemplifies a leader who understands the profound connection between business success and community well-being. In a world where corporate social responsibility often feels like an afterthought, Nilpa embodies the fusion of commerce and compassion. Her passion for giving back is as evident in her boardroom strategies as it is in her personal life. A mother and stepmother to four children and a Labradoodle named Milo, she finds balance in nurturing both her professional and family worlds. For Nilpa, the pet industry is more than just a market to tap into; it's a realm where business growth and societal contribution can coexist harmoniously. As she leads marketing for Independence Pet Group, her vision extends beyond profit margins. It's about transforming an industry and creating a legacy of purpose-driven success where strides in business contribute positively to the communities they serve. Through her experiences, insights, and the heartbeat of Independence Pet Group, discover how business, when guided by purpose, becomes a force for enduring impact. Independence Pet Group Founded a little over two and a half years ago, Independence Pet Group (IPG) is on a mission to fortify the special connection between pets and their owners. IPG has brought together multiple pet insurance brands, including Felix, Figo, ASPCA Pet Health Insurance, Pets Plus Us, AKC Pet Insurance, and PetPartners, under one company. Nilpa was brought in as IPG’s CMO in 2022 to lead the next phase of growth for these brands to effectively tap into the growing pet category. Under her leadership, IPG offers diverse brands that aim to offer pet insurance solutions tailored to varying customer preferences, lifestyles, and budget considerations. Booming Pet Insurance According to Nilpa, the pet category is experiencing rapid growth with significant medical and technical advancements that can enhance the quality and longevity of pets' lives. She emphasized the substantial role pet insurance plays in this scenario. She believes that adapting to market demands will enable the provision of products and services that empower pet parents to offer optimal care to their furry companions. Nilpa expresses enthusiasm as she leads a dedicated team striving to serve as many pet parents and their furry companions as possible. With a North American pet insurance penetration of about 4%, the team focuses on innovative approaches to raise awareness and engage consumers while meeting aggressive growth targets. Nilpa and her team are committed to giving back to the pet community while creatively meeting pet parents where they are to increase pet insurance awareness. Notable efforts include: • "Chip In" Event in Chicago: 24Pet organized a "Chip In" event, aligning with the concept of microchips. I was drawn to this opportunity and sector because it sits at the intersec on of building a business while also giving back to society. Most Influen al Business Execu ves to Follow in Canada July, 2024 www.thecioworld.com 19
  • 22.
    • Hundreds ofpets were microchipped before the 4th of July, a time when pet disappearances were most prevalent. • Pets Plus Us and Oakville Milton Humane Society Partnership: In December 2023, Pets Plus Us, the Canadian pet insurance brand, collaborated with the Oakville Milton Humane Society. During December 11–22, they pledged to match every donation received. • Figo's Adoption Initiative with One Tail at a Time: Figo, another pet insurance brand, joined forces with the Chicago-based rescue, One Tail at a Time. They facilitated the adoption of Mr. Beef, a dog named after the inspiration behind the TV show, The Bear, by covering his adoption fee. Mr. Beef found a new home within a few weeks, delighting the team. • ASPCA Pet Health Insurance's "Dogsgiving" Giveaway: In celebration of Thanksgiving, ASPCA Pet Health Insurance organized a "Dogsgiving" giveaway. The successful contest received thousands of entries, highlighting the significant role pets play in our lives. The winner received five dog-friendly meals, and a donation was made to the shelter nominated by the winner. Innovative Marketing Strategies Nilpa highlighted the favorable conditions for marketers in the current landscape. She pointed out the exciting opportunities created by advancements in technology and AI, allowing for personalized experiences with consumers. The rapid changes in marketing, coupled with the growing opportunity in the pet category, provide an exciting opportunity for Nilpa and her team. She has built a team with the agility and willingness to innovate swiftly. She shares that they are implementing cutting-edge marketing technologies for multi-brand, multi- channel growth, adopting sophisticated marketing methods and predictive analytics, integrating AI through partnerships, and creating personalized customer experiences. These new technologies and strategies will enable IPG to connect consumers with brands and products that align with their lifestyles. Furthermore, to align with the versatile pet industry and evolving marketing landscape, Nilpa established a shared services marketing organization of top talent. She emphasizes the value of collaboration, a core principle at IPG, which is evident in the marketing organization's efforts July, 2024 www.thecioworld.com 20
  • 23.
    to engage withpotential customers, offering tailored products across various marketing elements, from branding and PR to customer acquisition. Leading in Animal Welfare In her own words, Nilpa illustrates her deep-rooted passion and dedication to community service, which are driving forces in both her professional and personal spheres. At IPG, she contributes to animal welfare initiatives, finding immense satisfaction in simultaneously contributing to and leading within the industry. In 2023, through Pets Plus Us, Felix, Figo, and ASPCA Pet Health Insurance, they contributed thousands of dollars to shelters and rescues, showcasing a dedication to the welfare of animals beyond insurance services. Nilpa's commitment extends to her local community in Ontario's Halton region, where she actively supports organizations aiding women and children in need. Currently serving on the board of the Oakville Milton Humane Society, she skillfully balances her career with a strong commitment to community service. This dual dedication not only brings balance to her life but also fuels her enthusiasm to tackle new opportunities and challenges. Key Advice In guiding emerging professionals in the sales and marketing field, Nilpa emphasizes the importance of finding passion in one's chosen industry or work. She highlights a personal love for marketing, expressing the belief that effective marketing should not only drive profits but also contribute positively to society. Building and Innovation for Business Success In expressing her views, Nilpa concluded by saying, "My goal is always to build the best team I can. Finding amazing talent that has the right culture to foster positive growth for our teams and our business is most important. It is essential to me to keep my team engaged and motivated, all while having fun and keeping a focus on how we can innovate and exceed our business goals." July, 2024 www.thecioworld.com 21
  • 24.
  • 25.
    Key Things You'll Needfor Entrepreneurial Business Success any of us go through a significant Mpart of our adult life working for a big corporation, or perhaps are even employed by a global enterprise. Although these jobs can offer a steady paycheck, in most cases the work you do there will have to fit within a rigid corporate structure and will be lacking the creativity and soul you were hoping for. It's no wonder that, after years in the corporate realm, so many individuals choose to leave that world and become entrepreneurs who are charting their own course in life. Starting an entrepreneurial venture can be tremendously exciting, and challenging too. Suddenly, instead of having an army of departments and support staff, you find yourself having to assemble your own team and handle a lot of the responsibilities on your own. It's up to you to hire or retain the right talent, and to take key steps to help assure your success in the marketplace. Create a Great Website for Your Small Business With the right use of technology, it's possible for entrepreneurial ventures and small businesses to level the playing field by creating a powerful, online presence. Your website is often the first stop your potential customers make when they want to find out what products and services you offer. July, 2024 www.thecioworld.com 23
  • 26.
    For a trulyprofessional web design, you'll want to work with a local firm that has talented designers and web developers on staff. They will be able to help translate your business positioning and marketing message into compelling web site design and content. Work with an SEO Company to Get Top Rankings Once you have a great website, you need to make sure that people find you. One of the best ways to do this is to hire a top notch SEO consultant who will get your website highly ranked for Google search results. When you get top ranking on the search engines you will have a steady stream of traffic and potential customers coming your way. SEO is quite complex, so you will want to make sure you are working with experts who keep up with the latest search methodology and ranking algorithms. A top tier ranking for even just a couple of targeted keywords can make a huge difference in your business success. An SEO expert will be able to sort through all of the complexities of the SEO ranking factors and help get you to the top. Find an Incredibly Talented Graphic Artist When it comes to communication, compelling visual images are critically important. If you hire a talented graphic artist, they will be able to create the perfect visual design for all of your online presence. They'll also be able to carry the design across to your marketing collateral and social media campaigns too. In today's digital realm, images are key. A compelling image, or the right mix of colors and design, can help you stand out in a world of scrolling social media feeds. Creating a coherent visual design also brings a feeling of professionalism to your web site too. July, 2024 www.thecioworld.com 24
  • 27.
    Two roads diverged ina wood, and I—I took the one less traveled by, And that has made all the difference. - Robert Frost www.thecioworld.com
  • 28.
    What the World'sMost Influtial People Have in Common umanity has long been Henthralled with the idea of greatness, which highlights people whose influence extends beyond their immediate surroundings. The lives of some of the most influential people in history demonstrate this gravitational pull of greatness; they all possess distinctive qualities and ideologies that have shaped their lasting influence. Recognizing these shared traits not only sheds light on the lives of these extraordinary people but also provides insightful information for anyone hoping to change the world. Creative Thought Many powerful people have a visionary mindset, which is the capacity to look beyond the here and now and envision a different future. This quality is necessary for anyone who wants to have a big influence. Scientists with foresight like Isaac Newton and Albert Einstein transformed their respective disciplines and profoundly changed how people understood the cosmos. Newton's laws of motion and Einstein's Theory of Relativity serve as prime examples of how this kind of thinking can result in ground-breaking discoveries. Their courage to challenge accepted wisdom and venture into uncharted territory has motivated countless others to seek knowledge and creativity. This innovative approach is not just found in science; it is present in many other fields as well, such as technology and art. For example, Steve Jobs envisioned a world in which technology becomes part of everyday life, inspiring the development of gadgets that have revolutionized communication and interaction. Such forward-thinking ideas not only help people achieve greatness, but they also spark entire movements and paradigm shifts in society. Adaptability amidst Adversity Another quality that distinguishes greatness is resilience, which is the ability to bounce back fast from adversity and failure. The path to greatness is frequently paved with July, 2024 www.thecioworld.com 26 The Gravitational Pull of Greatness
  • 29.
  • 30.
    obstacles and thosewho prevail usually show extraordinary resilience. People with this quality, such as Nelson Mandela and Stephen Hawking, are examples. Despite his physical limitations, Hawking—who was diagnosed with ALS at a young age—went on to become one of the most well-known theoretical physicists. His unwavering commitment to carrying on with his work and making scientific contributions is a remarkable example of the human spirit. In a similar vein, Mandela spent 27 years behind bars for his opposition to apartheid and came out of prison to become a leader and a symbol of harmony and peace. His tenacity inspired millions worldwide and served to bring a divided country together. These tales demonstrate how true greatness frequently arises from adversity, inspiring others to persevere through their own hardships and serving as a reminder that failures can be turned into opportunities for growth and development. Dedication to serving A strong dedication to serving others is another quality that sets apart a lot of powerful leaders. This quality shows a profound awareness of humanity's interconnectedness, where the needs of others come before one's own goals. People who have devoted their lives to helping others, like Mother Teresa and Bill and Melinda Gates, emphasize the value of compassion and humanitarianism. Through her selfless work in India and other countries, Mother Teresa brought attention to the importance of empathy and understanding in a divided society. People are still motivated to perform deeds of kindness and service by her legacy. The Gates Foundation is an example of how wealth can be used for the greater good; it has concentrated on global health and education initiatives. This dedication to service not only leaves a lasting impression on communities but also cultivates an altruistic culture that inspires others to make constructive contributions to society. Lifelong Study and Inquisitiveness Lifelong learning is a quality that is necessary for development and adaptation in a world that is constantly changing. Prominent personalities frequently display an insatiable curiosity that propels both their career and personal growth. A true polymath, Leonardo da Vinci demonstrated curiosity in many fields, including anatomy, science, engineering and art. His solid research into a variety of subjects produced innovations that are still honored today. In a more modern setting, Oprah Winfrey has created a media empire by persistently acquiring knowledge and disseminating it. Millions of people have benefited from her dedication to education and personal growth, proving that seeking knowledge is a lifelong endeavor. This love of learning spreads to inspire curiosity in others and creates an atmosphere that is conducive to innovation, which eventually advances society. The Effect of Magnificence Beyond personal accomplishments, greatness has a gravitational pull that affects culture, society and coming generations. It is evident from the writings of authors like Virginia Woolf July, 2024 www.thecioworld.com 28 and musicians like Bob Dylan that great individuals frequently influence cultural narratives and values. In addition to producing classic works, their contributions have shaped public perceptions of social justice, gender and identity. Furthermore, powerful people have the ability to spark important societal shifts. Advocates such as Ruth Bader Ginsburg pushed for women's rights and gender parity in the legal system, changing laws and social mores in the process. Greta Thunberg and other environmental activists have sparked a global youth movement for climate action, bringing attention to the issue and urging changes in international policy. The enduring contributions of these individuals inspire upcoming generations to follow their passions and positively impact their local communities. Greatness's gravitational pull is a complex phenomenon influenced by resilience, visionary thinking, a love of lifelong learning and a commitment to service. These characteristics not only characterize the most significant historical figures but also leave a legacy that motivates others to aspire to greatness. We are reminded that greatness is about our impact on others and the world around us, not just about our own accomplishments, as we consider the lives of these extraordinary people. We can all make a positive impact on a society that is more resilient, creative, and caring by exhibiting these qualities. By doing this, we not only respect the heritage of our forebears but also open the door for next generations to realize their own greatness.
  • 31.
  • 32.