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Move over old website
Mobile website traffic for the travel industry has surged by 72% recently, accounting for 17.4% of total website traffic. The launch of Google's mobile-friendly algorithm on April 21st will enhance rankings for mobile-friendly pages, impacting only mobile searchers. Email opens on mobile have also risen significantly, with 53% of emails now opened on mobile devices, a drastic shift from just 8% in 2011.
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Move over old website
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- 4. Travel websitetraffic via the mobile web has increased by a staggering 72% in the last six months, to account for a total of 17.4% of all website traffic in the industry. Five years ago, fewer than nine million Americans owned a smartphone.Today, nearly 110 million carry mobile devices. That is an increase of 1,122% in 5 years Per Capita Mobile Saturation
- 6. There were 17.4million iOS and Android devices activated on Christmas Day. In total, more iPhones, iPads, Galaxy's, Kindle Fires and other mobile devices were activated on Dec. 25 than any other day in history, a (332 % spike!) 12/25/12 – Christmas Day BOOOM! Did you hear that? 17,400,000 (x) $300.00 = $5,220,000,000 (5.22 BILLION)
- 7. A responsive design, scalesmedia up or down proportionally, depending on the device selected and used by consumer. WHY?
- 8. Visitor Flow -Thebest and most useful “at a glance” tool at your disposal in Google Analytics. Destination -to- Intercept Crossover
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- 12. “Your observationpanned out in Branson too. We ask day of arrival on our Branson visitor survey, and sure enough, this year…” • Sun-Tuesday arrivals represent 31.0% of all visitors, up 30% from last year. • Wed-Thursday at 24% is down by 2% • Friday- Saturday arrivals account for 45% of all visits, down 13% from last year.
- 13. Q: Whenis Google releasing the mobile-friendly algorithm? A:The algorithm launched,April 21st Q: What is this algorithmic update, who will it impact? A:This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pages in Google’s mobile search results only. Q: Will it impact desktop searchers?Will my desktop rankings drop? A: No, it will only impact mobile searchers and will have no impact on your desktop rankings. Source Searchengineland.com
- 15. Make the BestChoice
- 16. 53% ofEmails Opened on Mobile; Outlook Opens Decrease 33% We’ve been tracking email opens for more than 4 years. And it’s incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of email opens. Fast forward to 2014, and nearly half of emails are opened on smartphones and tablets—a 500% increase in four years.
- 18. 89% ofconsumer media time is spent in mobile apps. 11% of consumer media time is spent in mobile web.
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- 21. Apple isfeeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars
- 24. Which FormatSuitsYour Business Clear Objectives - Functionality Think “Mobile First” Think App Think AboutThe Future Check Analytics First! RB&A Recap
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