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- 3. CONTENTS •Executive Summary • Situation Analysis • Goal • Strategy • Tactics • Implementation
- 4. Executive summary In this world of internet where everyone wishes to owe their a website and earn from internet .This app is a God for them.
- 5. Conti... •To earn money from renting well established websites. • To give glimpse of working on a good website to new users. • To save the hard work and time required to establish new website.
- 6. •App needs to open in few seconds. • Building up App and site which can handle high traffic. • The App needs to provide complete security through encryption (confident- -iality) and point to point communication. Course of Action
- 7. Situational Analysis Company Overview Companies competencies are Amazon, olx, ebay and most such websites which provide auction of things.
- 8. Product line The App will provide platform for websites from all domains to come up with their rental prices or for auction.
- 9. Market Overview Potential customer of this App will be students, software engineers, entrepreneurs and web developers etc.
- 10. Collaborators The potential collaborators can be Alibaba, Amazon, Flipkart etc. Target Customers Web developers , software engineers and entrepreneurs .
- 11. Goal Company’s goal •The company’s goal is to get commission of 10% on each renting deal or auction. • It is estimated that the income will be around $1,35,000 by the end of 3rd year of its establishment.
- 12. Performance Benchmark •To reach to 10,00 + websites by the end of 1st year and make them create their profile on the App. •To reach to around 50,000 websites and get to make an income of $75,000 by the end of 2nd year.
- 13. Strategy Target Market •Customer: Net surfers, entrepreneurs, web developers and software engineers. •Collaborator: Google Ads , Digital Marketing units and offline publicity.
- 14. Company Value •Offering free trail pack. •Providing coupons for online shopping to the customers with maximum participation on site. •49% of company’s shares will be distributed and owned by biggest online e- commerce websites.
- 15. Tactics Product Websites of all kinds will be available from cookery to e-commerce to e- learning etc.
- 16. Services •The relevant services will be available 24*7 • Benefits of free trail to all. • Online free shopping coupons for special customers
- 17. Brand Name: WebRentals Logo: Black and White Initials Symbol: Globe
- 18. Price The price will be set out by the websites owners and the customers will have full benefit of choice for which website to choose for which rate.
- 19. Incentives Top -3 customers of every week who buy maximum sites will get price reduction of 50% on next purchase.
- 20. Communication • Digital Marketing • Google play Ads • Google sponsored Ads • YouTube viral video • Endorsements (both online and offline)
- 21. Implementation •The entire team developing this App and related issues will get vibrant and cool infrastructure and an atmosphere conducive for work. • Healthy relationship with collaborators will be maintained.
- 23. Disclaimer This presentation is submitted by Rishika under the guidance of Prof. Sameer Mathur during a marketing internship