MRF
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Madras Rubber Factory (MRF) is a major tire manufacturing company located in Chennai, India. Founded in 1949, MRF is now India's largest tire manufacturer, producing tires for vehicles as well as aircraft. MRF exports to over 75 countries and has 6 production facilities across India. The company started in 1946 making balloons and toys and entered tire production in 1952. Over the decades, MRF has expanded its product lines, production capabilities, and global markets through technical collaborations and investments. Today, MRF remains an industry leader in India through continuous innovation and adaptation to changes in customer demands and market conditions.
![1998
MRF Tyres has signed an OEM (original
equipment manufacturer) alliance with Siel Honda
motors and Hindustan Motors. It has launched a market
sampling operation for the MRF Zigma.
1999
The Company has entered into agreements with
the depositories viz., National Securities Depository
Ltd[NSDL] & Central Depository Services (India) Ltd.
2000
The Company has set up shop in Dubai to target
markets in the UAE as part of its export thrust .It has
launched a steel-belted premium radial tyre variant
called `MRF ZVTS‘.](https://image.slidesharecdn.com/mrf-130601091539-phpapp02/85/MRF-12-320.jpg)
MRF
- 2. Madras Rubber Factory, popularly known as MRF, is a major tyre manufacturing company located in Chennai,Tamilnadu,India.It is mainly involved in making vehicle tyres.
- 3. Overview Founded in 1949 at Chennai Headquarters is at Chennai India’s largest tyre manufacturing co. Exports to more than 75countries 6 production facilities in India.
- 5. About the company 1946 A young entrepreneur, K.M.Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed, Tiruvottiyur, Madras. 1949 They introduced a variety of products ranging from balloons and toys to industrial gloves and contraceptives. 1952 MRF ventured into the manufacture of tread rubber and with that, the first machine, a rubber mill, was installed at the factory.
- 6. 1955 MRF soon became the only Indian-owned unit to manufacturer of the cushion-backed tread-rubber, enabling it to compete with the MNC's operating in India at that time. 1960 The Company was incorporated as a private limited company on 5 November. The Company Manufacture automobile, aircraft, cycle tyres and tubes in collaboration with the Mansfield Tyre & Rubber Co., Mansfield, Ohio, U.S.A. 1961 The Madras Rubber Factory Private Limited was converted into a public company on 1 April.
- 7. 1962 They opened a main plant for production of tyres and tubes on december 4 1963 They opened nylon hot-stretch unit on november 1964 They started exporting tyres. 1967 MRF became the first Indian company to export tyres to USA - the very birthplace of tyre technology. 1973 MRF scored a major break through by being among the very first in India to manufacture and market Nylon tyres.
- 8. 1980 The Company crossed several milestones in its history. It went into technical collaboration with BF Goodrich Tyre Co., USA in the year. 1983 The Company finalised a technical collaboration agreement with M/s. Marangoni TRS SPA, Italy for the supply of manufactured pre-cured tread rubber for retreading industry. 1984. MRF tyres were the first tyres selected for fitment onto the Maruti Suzuki 800 - India's first small, modern car. 1985 The co. planned to go in for a joint venture with
- 9. the aero tyre division of B.F. Goodrich & Co., for retreading and for manufacturing aircraft tyres. 1989 Government approved the technical collaboration with Goodrich Tyre Co., U.S.A., for importing latest technology for bias ply/radial aircraft tyres for a period of 5 years. 1991 The Company has formed a new Company viz. MRF International Ltd, and it has received the certificate of commencement of business 1993 K.M.Mammen Mappillai was awarded the Padma -shri Award of National Recognition for his contribution to industry - the only industrialist from south india to be
- 10. accorded this honour. 1995 The Company has received the Top Export Award for the year from All India Rubber Industries Association 1996 The Company has received an award from CAPEXIL - Certificate of Merit based on the export performance for the year. It also received the Far Eastern Economic Review Award was presented to MRF for the fourth year in succession in recognition of excellence.
- 11. Analysis and research MRF put up a new plant in Pondicherry for the production of radial tyres. The company set up the Arakkonam plant in Chennai to produce bicycle tyres and tubes. MRF began manufacturing tyres and tubes in technical collaboration with Mansfield Tyre and Rubber Company,USA. MRF has launched Nylogrip Zapper, a high performance tyre for new generation bikes
- 12. 1998 MRF Tyres has signed an OEM (original equipment manufacturer) alliance with Siel Honda motors and Hindustan Motors. It has launched a market sampling operation for the MRF Zigma. 1999 The Company has entered into agreements with the depositories viz., National Securities Depository Ltd[NSDL] & Central Depository Services (India) Ltd. 2000 The Company has set up shop in Dubai to target markets in the UAE as part of its export thrust .It has launched a steel-belted premium radial tyre variant called `MRF ZVTS‘.
- 13. 2002 MRF was ranked highest in customer satisfaction along with multinational Bridgestone in a study conducted by JD Power Asia pacific. 2004 MRF Tyres became the biggest consumer of natural rubber in India and it ties up with Maruti Udyog to boost motorsports in India. 2007 MRF Ltd launches premium truck tyre Super Lug 50-FS.
- 14. MRF tyre manufacturer have to plan and adapt to changes in customer demand, fluctuations in raw material prices and availability. So they introduced SAP. For this 1) A Core Team called the Power Users team was formed to determine the requirements of the company and the selection of a suitable ERP solution. Benefits 2) SAP came out on top in terms of product superiority, post- sales support, and record customer satisfaction. Strategy today
- 15. 3) With SAP ERP, the company has one harmonized, standardized and integrated solution. 4) The solution has enabled MRF to transform its business operation management from time consuming and inflexible to real-time and adaptable. 5) SAP is playing a major role in enabling efficient logistics, sales operations, safeguarding market share, and providing good customer service. 2)It offered a clear solution for MRF’s manufacturing operations which include process as well as discrete production.
- 16. Present It is also involved in a range of other activities via subsidiaries. Funskool, a Joint venture between Hasbro and MRF, is a major toy manufacturing company in the country. Sports MRF has been involved in the development of cricket through its sponsorship of many cricketers and MRF Pace Foundation. At one point of time, MRF was the bat sponsor of world-class batsmen including Brian Lara, Sachin Tendulkar,and former Australian captain Steve Waugh. After Waugh's and Lara's retirement from
- 17. from international cricket, on 4th September 2009, MRF's contract with Sachin Tendulkar too expired. Sachin now uses Adidas bats, and MRF are currently sponsoring Gautam Gambhir and Rohit Sharma two other members of the Indian cricket team. At IPL 2010, MRF got the charge of the moored balloon floating above the cricket grounds. It contained a high- definition camera recording live actions of the cricket match.
- 18. T H A N K S
Editor's Notes
- #6: ey