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Multichannel marketing
The document discusses the challenges and strategies of multi-channel marketing for B2B companies, emphasizing the need for effective communication and collaboration across teams. It highlights the importance of creating a strong content ecosystem to meet the demands of customers who seek multi-channel access to information. Companies are encouraged to benchmark their current capabilities, choose appropriate strategies, and utilize useful content to nurture leads and enhance customer engagement.
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Multichannel marketing
- 1. MULTI-CHANNEL MARKETING BUILD YOUR CUSTOMERNETWORK WITH ONE CUSTOMER EXPERIENCE Web. Email. Social. Mobile.
- 2. “B2B buyers are increasinglyinfluenced by social media, mobile and online video in making purchase decisions.” INTERNATIONAL DATA GROUP, JANUARY 2013
- 3. Multi-Channel Marketing creates communication challenges for B2Bs THEMULTI-CHANNEL COMMUNICATION CHALLENGE… ★
- 4. B2B CONTENT MARKETING USAGE SOURCE: 2014B2B Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs
- 5. IT’S OVERWHELMING! MULTI-CHANNEL CANBE A MULTI-CHALLENGE.
- 6. DEVELOPING B2B CONTENT ANDCONNECTIONS IS A TEAM SPORT.
- 7. ONE PERSON, ONE DEPARTMENT, CAN’TDO IT ALL. SILOS AREN’T SOCIAL.
- 8.
- 9. THE BETTER YOUR NETWORK THEBETTER YOUR INSIGHTS.
- 10. WHY? BECAUSE YOUR CUSTOMERS ARE SOCIALAND MOBILE.
- 11. SOCIAL BUSINESS ISNOT JUST BROADCASTING. IT’S ALSO LISTENING, LEARNING, & SHARING…
- 12.
- 13. USEFUL CONTENT NURTURES LEADSON ANY DEVICE… SOURCE: Google/Ipsos/Sterling, 2012
- 14.
- 15. SO WHERE DOYOU START? WHAT’S THE RIGHT DIRECTION? HOW DO YOU MEASURE PROGRESS?
- 16. FIRST KNOW WHERE YOUARE HEADED. THEN MOVE TOWARD A DIGITAL STRATEGY IN 3 STEPS… FASHIONISTAS* * © CapGemini Digital Maturity Model DIGERATI* CONSERVATIVES*
- 17. 01. BENCHMARK YOUR COMPANY’S MULTI-CHANNEL COMMUNICATION CAPABILITIES. (See thelast slide if you need help benchmarking your business.)
- 18. 02. CHOOSE THE RIGHT STRATEGY TOBUILD YOUR NETWORK.
- 19.
- 20. B2B BUYERS WANT: MULTI-CHANNEL ACCESS TOCONTENT, ANYTIME, ANYWHERE, ON ANY DEVICE.
- 21. B2B COMPANIES NEED TOPROVIDE: TRANSPARENCY AND USEFUL CONTENT TO HELP NURTURE LEADS ALONG THE BUYER PATH.
- 22. THANK YOU! If yourcompany needs help benchmarking its multi-channel communications, you can take our free Multi-Channel Marketing Survey. We’ll also provide a free 1-hour consultation to review the multiple benchmarks of your results to help measure and guide your future success. STERLINGKLOR.COM | INTEGRATED MARKETING FOR B2B | 1 855 845 3333 GET STRATEGIC. GET CREATIVE. GET RESULTS.