Music magazine

I have chosen to explore the dance genre, because I feel that dance is not as well-known as other
genres, and it would be a good change to the familiar Pop, R&B scene.
I hope to achieve to apply to a smaller niche market, which in some ways is a benefit as there are
less dance magazines resulting in less competition.


                               Research into magazine institutions
                           Established in 1875
                           Bauer Media is a division of the Bauer Media Group, Europe’s largest
                           privately owned publishing Group. The Group is a worldwide media
                           empire offering over 300 magazines in 15 countries, as well as online, TV
                           and radio stations.
                           Bauer Media joined the Bauer Media Group in January 2008 following
                           acquisition of Emapplc’s consumer and specialist magazines, radio, TV,
                           online and digital businesses. Collectively, the Group employs
                           some 6,400 people.
                            Bauer Media is a multi-platform UK-based media Group consisting of
many companies collected around two main divisions – Magazines and Radio - widely recognised
and rewarded as being industry innovators.

Bauer media produce a wide genre of magazines from gardening to sports to music, some of their
main magazines are

                  Kerrang is a niche market music magazine, based on rock music. It was first
                  published on 6 June 1981
                  Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the
                  younger teenage readers who are more open to different genres of rock music – from EMO
                  to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our
                  scene’s heritage bands.




Grazia is a mainstream magazine aimed at women in their mid-20s, the British edition
was first started in 2005 and the Italian edition in 1938

Graziais the most exciting, talked about title for smart, modern women. With its
unique mix of fashion and beauty trends, thought-provoking features and A'list news
content, Grazia magazine perfectly captures the weekly Who, What, Wear.

                  Empire magazine is a Movie magazine aimed at women and men between the
                  ages of 16-25.


                  EMPIRE is the premier movie destination, providing indispensable insight into
                  cinema, both blockbusting and classic. Online, in-print and via app EMPIRE’s
                  unparalleled access has led to world-beating exclusive
Established in 1963
                           With more than 60 iconic media brands, IPC creates content for
                           multiple platforms, across print, online, mobile, tablets and events.
                           As the UK's leading consumer magazine publisher we engage with
   26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning
   portfolio of websites reaches over 25 million users globally every month.

   IPC Media produce a wide variety of magazine from Music to life style to TV Entertainment,
   some of their main magazines are:




                                EMAP was established in 1947
                                EMAP owns industry-leading brands that sit at the heart of
                                business powerful B2B communities like retail, health,
   construction, architecture and fashion.



                                    Was established in 1985
                                    Future plc. is an international media group, listed on the
                                    London Stock Exchange (symbol: FUTR). Founded in 1985
                                    with one magazine, today we have operations in the UK, US
                                    and Australia creating over 200 specialist publications, apps,
                                    websites and events.




1. Give an example of the types of magazines they produce
   Include some images of their front covers
   Are they mainstream/niche magazines?

2. Who would own your magazine?
   Would they be one of the main players?
   Would they be a smaller company such as Monkey, Future?
   Why?
Focus Group

    3. What kind of music will your magazine focus on?
        Dance
    4. What will your magazine be called?
Passion
    5. Will you feature a single artist or a band on your front cover?
        Single artist
    6. What kind of article will be on your double page spread?
        Upcoming music releases
    7. What colour scheme will your magazine have?
        Bold colours – Bring purple, Pink, Yellows, Blues, Greens, White, Black
    8. How much will it cost?
        £3.00

        After the focus group meeting, I saw that a lot of people had chosen to research the Rock
        genre, so I changed it, it was a choice between classical and Dance, I however chose to
        Dance music as I think it is not as well advertised as other genres.
        I then decided to change the colour scheme from quite dark colours to brighter bolder
        colours that are associated with dance music from bands such as the Ministry Of Sound.
        I stuck with the price as I think that £3 is a reasonable price for a music magazine.
        I decided the name “Passion” with the help of the people in my focus group, WE liked the
        name as I think dance is quite a passionate in your face genre, with a lot of energy, with the
        word passions connotes.

Music magazine institutions

  • 1.
    Music magazine I havechosen to explore the dance genre, because I feel that dance is not as well-known as other genres, and it would be a good change to the familiar Pop, R&B scene. I hope to achieve to apply to a smaller niche market, which in some ways is a benefit as there are less dance magazines resulting in less competition. Research into magazine institutions Established in 1875 Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emapplc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. Bauer media produce a wide genre of magazines from gardening to sports to music, some of their main magazines are Kerrang is a niche market music magazine, based on rock music. It was first published on 6 June 1981 Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from EMO to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Grazia is a mainstream magazine aimed at women in their mid-20s, the British edition was first started in 2005 and the Italian edition in 1938 Graziais the most exciting, talked about title for smart, modern women. With its unique mix of fashion and beauty trends, thought-provoking features and A'list news content, Grazia magazine perfectly captures the weekly Who, What, Wear. Empire magazine is a Movie magazine aimed at women and men between the ages of 16-25. EMPIRE is the premier movie destination, providing indispensable insight into cinema, both blockbusting and classic. Online, in-print and via app EMPIRE’s unparalleled access has led to world-beating exclusive
  • 2.
    Established in 1963 With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users globally every month. IPC Media produce a wide variety of magazine from Music to life style to TV Entertainment, some of their main magazines are: EMAP was established in 1947 EMAP owns industry-leading brands that sit at the heart of business powerful B2B communities like retail, health, construction, architecture and fashion. Was established in 1985 Future plc. is an international media group, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 200 specialist publications, apps, websites and events. 1. Give an example of the types of magazines they produce Include some images of their front covers Are they mainstream/niche magazines? 2. Who would own your magazine? Would they be one of the main players? Would they be a smaller company such as Monkey, Future? Why?
  • 4.
    Focus Group 3. What kind of music will your magazine focus on? Dance 4. What will your magazine be called? Passion 5. Will you feature a single artist or a band on your front cover? Single artist 6. What kind of article will be on your double page spread? Upcoming music releases 7. What colour scheme will your magazine have? Bold colours – Bring purple, Pink, Yellows, Blues, Greens, White, Black 8. How much will it cost? £3.00 After the focus group meeting, I saw that a lot of people had chosen to research the Rock genre, so I changed it, it was a choice between classical and Dance, I however chose to Dance music as I think it is not as well advertised as other genres. I then decided to change the colour scheme from quite dark colours to brighter bolder colours that are associated with dance music from bands such as the Ministry Of Sound. I stuck with the price as I think that £3 is a reasonable price for a music magazine. I decided the name “Passion” with the help of the people in my focus group, WE liked the name as I think dance is quite a passionate in your face genre, with a lot of energy, with the word passions connotes.