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PRODUCTION
PROCESS
EVALUATION
RESEARCH
The majority of my research work was through watching music videos of son
Genre as the once I chose. Luckily, most themes in other videos remain nearl
Resulting in it being very easy to get an idea of what I wanted to do.
The main focus of my research was looking at the type of shots that were us
Research I could then imitate them into my own video. A shot that took my li
Where the main person in the video looks up at the camera to create levels b
Camera and the actor.
My version
original
Without the use of
research I would have
never thought of using a
shot like this and I
personally feel it helped
add not only a variety in
the shots I used but also
elevation which allowed
the video to feel more
jumpy and skippy
RESEARCH
In most other music videos, they have a very high
production value meaning that lots of money has been
spent on equipment such as props, editing, location e.t.c
Given the fact that I don’t have the money or overall
editing ability to compete with such high quality videos, it
resulted in mine looking significantly lower in quality. For
example, when filming in the dark, most high production
videos would have had light bars or something to create
mood lighting. Me on the other hand, only had the torch
on my phone which lead to my overall video quality to be
lower.
The way I could have changed the outcome would be to
invest money into this specific equipment to make it
higher quality and/or loan in from college or other
sources.
RESEARCH (WEAKNESSES)
The other half of my research was dedicated to taking notes
surrounding the videos I watched. This was probably the weakest
area due to the detail of the notes. This was a downside because it
meant I had more to do during the planning phase rather than
making the most of my time during the research period. The way I
could have improved would be being more efficient and manage my
time more during the time given. On the hand, the research I did was
all used while filming. Implementing the skills into the video was
difficult but overall it did make a significant difference.
PLANNING
Planning was probably one of my stronger points in terms of time
management and my general idea seemed very clear at first. With
good use of planning and time management id been able to
complete my filming by the first weekend of it being set leaving
more time to refine and focus on my editing. The most awkward
thing about the filming of the video would have been the clocks
going back leaving darkness by the time I came back from
college. With use of the free days on Thursday and Friday I
managed to get the shots I needed in the light and left the
necessary darker shots after I came back leaving optimal time for
editing. I also believe that the overall aesthetic of my video in
terms of dress and overall pace suits the speed of the video
meaning that the overall watching experience is pleasant.
PLANNING
The biggest weakness I had with my planning would be
the editing. My initial idea seemed very clear in my mind
but having to learn and understand premier pro in what
felt like such a short time. Further into the planning I
kept changing my ideas while story boarding which while
the shooting went well, it was very unclear what I actually
wanted from my video. One of the biggest things I wish I
could have improved on would have been managing my
editing time and learning the software more in my spare
time. Working on the video and watching tutorials on
how to do things was time consuming and less efficient
as it could have been. Availability of necessary people
and equipment was also something to consider as
personal work and other people being at work was
difficult to balance.
TIME MANAGEMENT
My project was completed and handed in on time.
My projects probably could have done with a little more
time to properly refine the finer details. To spend a little
more time on things like transitions would benefit my
video and even make it more realistic to my original plan.
TECHNICAL QUALITIES -
CAMERA
While using the camera, I opted to go
for a more handheld approach making
the video feel more organic. This also
allows for more camera movement
giving more energy which makes for a
more exiting video. I found the majority
of the shots focused and lit fairly well
apart from a shot on the stairs 
The main improvement I would change
would be add more camera movement
to give even more energy.
TECHNICAL QUALITIES –
EDITING/POST
My biggest editing qualities would
have came from my use of
transitions and screen pulses.
Using a “dip to white” transition it
made the transform from one shot
to another cleaner while still
holding the right amount of
energy and not being in your face.
The screen pulses make use of the
key framing function which
allowed me to make quick zooms
in and out of shot and also made
the camera rotating drone shot at
the start of the video. These
combined with the near perfect
syncing of the video and dips into
certain black and white shots
Flash transition
AESTHETIC QUALITIES
I personally think my
work looks good but
could have done with a
bit more creativity in the
types of shots and
camera movements. My
favourite visual is the
light colours contrasting
with the wall and dark
sky.
I like this shot due to
its simplicity but could
be improved by
smoother camera work
and show more of the
whole body. The
background looks
good and the clarity of
shot is near perfect.
Similar to the first
shot, the colours and
clarity make the
sharpness look really
good despite the
darkness.
The one thing I would
change would be
taking this shot in the
day so it makes it
easier to edit/add
effects to
AUDIENCE APPEAL
Black and white filtering is a stapl
In modern rap music and provides
Tone and mood to suit a deep son
The use of tampering with delays an
Give the video a more artistic and m
Used to suit the generation its aimed
Modern style of editing techniques
By enlarging the original video
To add depth and contrast
Shot in darkness with large
Shadows to fit lyrics of song
All of these shots
appeal to the
audience in their
own way from not
just an artistic
standpoint, but
also a
modern/bold way.
PEER
FEEDBACK
FEEDBACK 1
What did you like about the product?
 Use of locations
 Overall energy
 Inro sequence ( drone shot )
What improvements could have been made to the
product?
 Wider variety of shots
 More shots
FEEDBACK 2
What did you like about the product?
 Flashing transitions
 Pace of video
 Smooth shots
What improvements could have been made to the
product?
 Lack of shots
 Smoothness of camera footage
FEEDBACK 3
What did you like about the product?
 Timings and cuts between shots
 Transitions
 filters
What improvements could have been made to the
product?
 Refine edits
 More shots
PEER FEEDBACK SUMMARY
What do you agree with from your peer feedback?
 Need more shots
 More camera movements
What do you disagree with from your peer feedback?
Smooth camera footage
PEER FEEDBACK SUMMARY
If I could go back and change anything, it would be to add more shots to c
Better flow and more energy. This combined with adding more camera mo
Create the required jumpy energy to fit the genres style. The flow between
Been one of the strongest elements in my video. This as well as the cuts an
Added to make a more authentic feel. Less important things like subtitles
Benefited but on a whole isn’t the most important thing

Mv production assignment evaluation form 2021

  • 1.
  • 2.
  • 3.
    RESEARCH The majority ofmy research work was through watching music videos of son Genre as the once I chose. Luckily, most themes in other videos remain nearl Resulting in it being very easy to get an idea of what I wanted to do. The main focus of my research was looking at the type of shots that were us Research I could then imitate them into my own video. A shot that took my li Where the main person in the video looks up at the camera to create levels b Camera and the actor. My version original Without the use of research I would have never thought of using a shot like this and I personally feel it helped add not only a variety in the shots I used but also elevation which allowed the video to feel more jumpy and skippy
  • 4.
    RESEARCH In most othermusic videos, they have a very high production value meaning that lots of money has been spent on equipment such as props, editing, location e.t.c Given the fact that I don’t have the money or overall editing ability to compete with such high quality videos, it resulted in mine looking significantly lower in quality. For example, when filming in the dark, most high production videos would have had light bars or something to create mood lighting. Me on the other hand, only had the torch on my phone which lead to my overall video quality to be lower. The way I could have changed the outcome would be to invest money into this specific equipment to make it higher quality and/or loan in from college or other sources.
  • 5.
    RESEARCH (WEAKNESSES) The otherhalf of my research was dedicated to taking notes surrounding the videos I watched. This was probably the weakest area due to the detail of the notes. This was a downside because it meant I had more to do during the planning phase rather than making the most of my time during the research period. The way I could have improved would be being more efficient and manage my time more during the time given. On the hand, the research I did was all used while filming. Implementing the skills into the video was difficult but overall it did make a significant difference.
  • 6.
    PLANNING Planning was probablyone of my stronger points in terms of time management and my general idea seemed very clear at first. With good use of planning and time management id been able to complete my filming by the first weekend of it being set leaving more time to refine and focus on my editing. The most awkward thing about the filming of the video would have been the clocks going back leaving darkness by the time I came back from college. With use of the free days on Thursday and Friday I managed to get the shots I needed in the light and left the necessary darker shots after I came back leaving optimal time for editing. I also believe that the overall aesthetic of my video in terms of dress and overall pace suits the speed of the video meaning that the overall watching experience is pleasant.
  • 7.
    PLANNING The biggest weaknessI had with my planning would be the editing. My initial idea seemed very clear in my mind but having to learn and understand premier pro in what felt like such a short time. Further into the planning I kept changing my ideas while story boarding which while the shooting went well, it was very unclear what I actually wanted from my video. One of the biggest things I wish I could have improved on would have been managing my editing time and learning the software more in my spare time. Working on the video and watching tutorials on how to do things was time consuming and less efficient as it could have been. Availability of necessary people and equipment was also something to consider as personal work and other people being at work was difficult to balance.
  • 8.
    TIME MANAGEMENT My projectwas completed and handed in on time. My projects probably could have done with a little more time to properly refine the finer details. To spend a little more time on things like transitions would benefit my video and even make it more realistic to my original plan.
  • 9.
    TECHNICAL QUALITIES - CAMERA Whileusing the camera, I opted to go for a more handheld approach making the video feel more organic. This also allows for more camera movement giving more energy which makes for a more exiting video. I found the majority of the shots focused and lit fairly well apart from a shot on the stairs  The main improvement I would change would be add more camera movement to give even more energy.
  • 10.
    TECHNICAL QUALITIES – EDITING/POST Mybiggest editing qualities would have came from my use of transitions and screen pulses. Using a “dip to white” transition it made the transform from one shot to another cleaner while still holding the right amount of energy and not being in your face. The screen pulses make use of the key framing function which allowed me to make quick zooms in and out of shot and also made the camera rotating drone shot at the start of the video. These combined with the near perfect syncing of the video and dips into certain black and white shots Flash transition
  • 11.
    AESTHETIC QUALITIES I personallythink my work looks good but could have done with a bit more creativity in the types of shots and camera movements. My favourite visual is the light colours contrasting with the wall and dark sky. I like this shot due to its simplicity but could be improved by smoother camera work and show more of the whole body. The background looks good and the clarity of shot is near perfect. Similar to the first shot, the colours and clarity make the sharpness look really good despite the darkness. The one thing I would change would be taking this shot in the day so it makes it easier to edit/add effects to
  • 12.
    AUDIENCE APPEAL Black andwhite filtering is a stapl In modern rap music and provides Tone and mood to suit a deep son The use of tampering with delays an Give the video a more artistic and m Used to suit the generation its aimed Modern style of editing techniques By enlarging the original video To add depth and contrast Shot in darkness with large Shadows to fit lyrics of song All of these shots appeal to the audience in their own way from not just an artistic standpoint, but also a modern/bold way.
  • 13.
  • 14.
    FEEDBACK 1 What didyou like about the product?  Use of locations  Overall energy  Inro sequence ( drone shot ) What improvements could have been made to the product?  Wider variety of shots  More shots
  • 15.
    FEEDBACK 2 What didyou like about the product?  Flashing transitions  Pace of video  Smooth shots What improvements could have been made to the product?  Lack of shots  Smoothness of camera footage
  • 16.
    FEEDBACK 3 What didyou like about the product?  Timings and cuts between shots  Transitions  filters What improvements could have been made to the product?  Refine edits  More shots
  • 17.
    PEER FEEDBACK SUMMARY Whatdo you agree with from your peer feedback?  Need more shots  More camera movements What do you disagree with from your peer feedback? Smooth camera footage
  • 18.
    PEER FEEDBACK SUMMARY IfI could go back and change anything, it would be to add more shots to c Better flow and more energy. This combined with adding more camera mo Create the required jumpy energy to fit the genres style. The flow between Been one of the strongest elements in my video. This as well as the cuts an Added to make a more authentic feel. Less important things like subtitles Benefited but on a whole isn’t the most important thing

Editor's Notes

  • #4 What were the strengths of your research? How did your research help your product? What were the weaknesses of your research? What could you have done better/improve? What effect would this have had on your product?
  • #5 What were the strengths of your research? How did your research help your product? What were the weaknesses of your research? What could you have done better/improve? What effect would this have had on your product?
  • #6 What were the strengths of your research? How did your research help your product? What were the weaknesses of your research? What could you have done better/improve? What effect would this have had on your product?
  • #7 What were the strengths of your planning? How did your planning help your product? What were the weaknesses of your planning? What could you have done better/improve? What effect would this have had on your product?
  • #8 What were the strengths of your planning? How did your planning help your product? What were the weaknesses of your planning? What could you have done better/improve? What effect would this have had on your product?
  • #9 Did you manage your time well? Did you complete your project on time or would your products have improved with additional time? What would you have done if you had more time to produce your work?
  • #10 Compare your work to similar existing products and discuss the similarities and differences Put your final piece(s) in the centre of a page alongside an existing product Use text boxes and arrows
  • #11 Compare your work to similar existing products and discuss the similarities and differences Put your final piece(s) in the centre of a page alongside an existing product Use text boxes and arrows
  • #12 Does your work look good? Was it creative? What aspects of your videos visuals do you like? What would you improve? How would you improve it? Discuss the strengths and weaknesses Put your final piece(s) in the centre of a page and analyse them Use text boxes and arrows
  • #13 How have you appealed to your target audience? What specific bits of content would appeal to your target audience. Refer to your findings from your questionnaire. Put your final piece(s) in the centre of a page and analyse them Use text boxes and arrows
  • #19 What changes would you make to your product based upon your peer feedback and why?