Katie Denn evaluates her media product, a music magazine. She aims to represent the social group of late teens and mid-twenties interested in indie music. To do so, she challenges conventions by featuring a female artist looking directly at the camera in a casual yet intimidating pose. This is meant to give readers a sense of the artist's music and attract their interest. Her magazine is influenced by NME, known for its strong attitude appealing to indie audiences. She uses conventions like cover lines and mastheads but also challenges norms by focusing solely on up-and-coming artists. The goal is to inform readers about new music and increase awareness of the indie genre.