My Resume

My Resume

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  Ryan Thompson 4318 Bridgewood Rd, Midlothian, Virginia 23112 804-426-1744 [email protected] Experience Off-Site Facility Operations Manager Bizport, Inc, Richmond, VA 2005 - Present Managed Bizport’s $500,000 per year off-site print facility account. Exceeded sales revenue/production goals by 5-10% per year, from 2005-2008. Cut production times in half by re-designing off-site production procedures. Accelerated training for new hires by creating step-by-step training guides. Functioned as an integral cog in driving the client’s business machine which relied on my competency to consistently deliver a mission critical product and service. Mobile Electronics Department Manager Best Buy, Inc, Richmond, VA 2002 - 2005 Promoted within one year, to head both the sales and installation team, for my strong work ethic, multi-tasking capabilities, and full understanding of Best Buy’s marketing process. Awarded numerous certificates of recognition including: Top 100 of 600 stores in overall department power ranking, gross margin percentage, and revenue percent to budget. Developed an award-winning team of employees by spreading storewide recognition of their accomplishments which created a buzz and motivation within my team to meet our department goals. Consistently met or exceeded corporate marketing goals by analyzing daily reports such as mixed margin percentage, gross margin percentage, and revenue percent to budget. Education Bachelor of Science, Mass Communications – Strategic Advertising (Graduation date 12/10) Virginia Commonwealth University, Richmond, VA 4.0 GPA Member of Phi Kappa Phi and Golden Key honor societies Relevant Course Work: Developed a unique strategic opportunity for a mock client, Samuel Adams, based on their current market position. Problem: Sam Adams is at war with the big beer brewers. Big beer is channeling its traditional mainstream drinkers over to their new big beer craft offerings and effectively “tapping” into Sam Adams’s growing craft market. Research: Through industry research and a creative review, we found mainstream beer drinkers were intimidated by the “stately” image Sam Adams has created for their brand and the craft segment as a whole. These drinkers found the more approachable promotional tone and image of the “big beer” craft offerings allowed them to feel more comfortable in making the decision to upgrade their beer, thus stealing a large portion of potential revenue from Sam Adams. Strategy: On one end of the beer industry’s spectrum sits “big beer” with a comfortable approachable tone and image, and on the other end you have Sam Adams and the rest of the craft brewers with their more intimidating “stately” tone and image. Based on this, we developed the strategy that involves Sam Adams aligning their brand closer to the middle of the spectrum, moving from a “stately” image to the “beer next” door. This strategic shift in brand image is only designated for Sam Adams flagship beers, the Boston Lager and Boston Lager Light. Focusing only on their flagship line, and not their more complex seasonal and specialty brews, will help to prevent Sam Adams from alienating the core craft drinkers. Interests Balancing my bike atop six foot obstacles and hoping from boulder to boulder are all part of the excitement the sport Observed Bike Trials has to offer. Competing in this extreme sport keeps me fit, challenges my limits, and trains me to cope with adversity all in the blink of an eye. In addition, I’ve successfully organized and promoted several local trial competitions which have helped me to recognize my affinity for marketing and promotion.