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Nahed jaber toyota_presentation
The document proposes a social media marketing campaign to build brand awareness and promote products and services. It recommends targeting specific demographics and analyzing market trends. The campaign would develop presences on Facebook, Twitter, YouTube and modify the website, then evaluate performance using analytics tools over a one-year timeline with a set budget. The goal is to generate traffic, buzz, and SEO benefits by influencing acceptance of offerings.
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- 1. Social Media Marketing Proposal by Nahed Jaber NMDL Spring 2011
- 2. Why social media? Building Online Presence • Build brand-awareness online • Segment audience to target • Instant and spontaneous advertising
- 3. Benefits of socialmedia marketing • Build brand-awareness • Influence the acceptance and promotion of products and services • Generate website traffic, viral buzz and incoming links to website for SEO purposes • Measure ROI
- 4. Market Analysis • Targetmarket audience - Gender, age, education, income • Market trends - Style, sophistication • Market style - Technological awareness, social media platforms
- 5. Campaign development • Websiterevisions/modification • Landing page on website
- 6. Campaign development • Facebook •Twitter • YouTube
- 7. Campaign development • AdWords •SEO/keyword search • Blogging • Press releases • Listening and monitoring !"#$%#&'()#&*+,,-
- 8. Evaluation & Measuring GoogleAnalytics Google Insights Google Alerts YouTube Insights Twitter search Technocrati Trackur Hootsuit
- 9. Timeline & Budget One-year campaign
- 10. Final thought Let’s buildcars and wow drivers!