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Namdhari fresh
This document discusses Namdhari's Fresh, an Indian company that cultivates and exports fresh vegetables and fruits. It operates multiple production centers across India to grow over 40 different crops year-round. The company focuses on quality and sustainability, following European good agricultural practices and GLOBAL-GAP standards. It aims to provide premium fresh produce and ensure safety for customers through traceability and minimal pesticide use. Namdhari's Fresh transports harvested crops in refrigerated trucks and uses pre-cooling rooms to maintain an uninterrupted cold chain from field to consumer.
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Introduction of presenter Rohith, M.Sc. Agri Econ. Overview of case studies in marketing with focus on India.
Various case studies highlighting marketing strategies across different Indian companies.
Discussion on marketing cases related to services sectors including hospitality and tourism.
Introduction to Namdhari's Fresh, focusing on quality produce and its establishment in the vegetable market.
Vegetable cultivation methods, adherence to European GAP standards, and international market reach.
Recognition and achievements of Namdhari Seeds, and expansion into fresh vegetable and organic markets.
Strategies for maintaining product freshness through cold chain logistics and quality assurance processes.
Customer feedback on product quality, pricing perceptions, store layout, and stock availability.
Analysis of customer demographics, delivery services, and gaps in quality knowledge among staff.
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Namdhari fresh
- 2. lkllkklkllkklklllklkkkjjkjjjjkjkjkjkjkjkjkjkjkjkjkjkjk Presented by Rohith,G.V M.Sc. Agri Econ
- 3. CASE STUDIES INMARKETIG The Indian context 4th Edition R. Srinivasan PHI Learning Private Limited –New Delhi Rs.250.00
- 4. PART 1-MARKETING Case1:HMT-Machine Tools Division Case 2:Oilseeds Growers Cooperative Society Case 3:Retailing, Advertising ,Marketing and Merchandising Services(RAMMS) Case 4:HMT Watches Case 5:Bharat Heavy Electricals limited Case 6:Bharat Earth Movers Limited Case 7 :BPL Colour Television Case 8:Indian Garments Case 9: IDE Drip Irrigation System for Micro irrigation
- 5. PART 2-INTERNATIONAL MARKETING Case 10:Infosys Technology Limited Case 11:I.Flex Solutions –Analysis of an International Marketing Firm Case 12:Gillette India Case 13:SAP India Case 14:Global Marketing in Wipro-Growing in Strength Case 15:Ace Designers Case 16:Mysore Sales International limited Case 17:New Government Electric Factory Limited Bangalore
- 6. PART 3- SERVICESMARKETING • Case 18:Hotel Taj West End ,Bangalore • Case 19: Credit Card Business of Standard Chartered Bank • Case 20 : Karnataka State tourism Development Corporation (KSTDC) Ltd. • Case 21 Hotel Ashok ,Bangalore • Case 22:East –West Airlines-A failed Experience • Case 23: Sterling Holiday Resorts • Case 24: Thomas Cook- To Be or Not To Be? • Case 25:Namdhari’s fresh • Case 26:DaimlerChrysler • Case 27:Charter Aviation Services • Case 28:Café Coffee Day
- 8. India's first GLOBAL-GAPCertified Company. Customer safety is a prime importance and the core of Quality Policy. Ensures freshness to consumer. Bird view of Head Office at Bidadi, Bangaluru. NAMDHARI'S FRESH Uragahalli, Ramanagara, Taluk, Bidadi 562109, Bangaluru, India Telephone: +91 -9845471271 / 9845471272 9845310057/ 9845381817 Fax: +91-80-28602168 E-mail: [email protected] Website: http://www.namdharifresh.com
- 9. • Namdhari's Fresh,a unit of Namdhari Seeds started in year 2000 at Bangalore - 'The Garden City of India', with a view to export fresh vegetables and provide a premium quality produce to domestic customers. Namdhari Seeds is a market leader in Indian Vegetable Seed Industry and a leading Exporter of Vegetables and Flower Seeds.
- 13. • Presently, morethan 40 different vegetables and fruits are being cultivated by Namdhari's Fresh at various productions centers across the country. • The different agro-climatic zones enable us to produce most vegetables all round the year. • European standards of Good Agriculture Practices (GAP) are strictly followed at production level.
- 14. Namdhari's Freshhandles more than thousand tons of fresh vegetables and fruits at domestic and International market. Produces are mainly destined to Europe, Australia and the Middle East. Namdhari's Fresh would be India's first company to receive the GLOBAL-GAP certificate, which is an assurance for our high quality standards.
- 18. • With theBlessings of His Holiness Shri Satguru Jagjit Singh Ji, Namdhari Seeds has made a mark with itself in the Seed Industry widely as one of the largest distributors of vegetable seeds in India. • Namdhari Seeds is also a leading Exporter of Vegetable and Flower seeds to Europe, Japan, U.S.A, Western Asia and South East Asia. • They also a proud recipient of Best Exporter Award from Govt. of Karnataka & Govt. of India and are designated as an "Export House".
- 20. • After thesuccess in seed world, Namdharis have diversified into the production, distribution and export of fresh vegetables & fruits under the name "Namdhari's Fresh". • Namdhari's Fresh is also involved in natural farming to produce and supply Organic Vegetables and Fruits in the International market with the blessings of His Holiness Shri Satguru Ji, who himself is a strong believer of organic farming. • At present the EC directive is being followed and the produce is grown in an Environmentally Friendly way.
- 21. UNINTERRUPTED COLD CHAIN • To ensure the freshness of the vegetables till it reaches the consumer, the company is having a continuous cold chain network right from the produce is harvested. • The harvested vegetables are transported in refrigerated trucks, which also helps in the removal of field heat. • From the refrigerated trucks, the vegetables are transferred to the pre-cooling room. • Thus the uninterrupted cold chain network makes Namdhari's Fresh to deliver the quality vegetables with optimum freshness.
- 23. VEGETABLE PRODUCTION •Traceability- Customer safety is the prime concern. • Minimum use of chemical pesticides is the core of their Quality Policy. • For crop protection, they rely on the bio agents, and other Integrated Pest Management practices rather than the conventional indiscriminate use of pesticides.
- 24. QUALITY ASSURANCE Thequality control systems are such that the products are checked and rechecked right from the field, grading and packing and during shipment, which makes it possible to meet the high quality standards of Europe and other developed nations.
- 25. • Namdhari alsoperforms shelf life test of the produce under different temperature conditions, whose results will be used to improve the shelf life of the produce. • The packing section is being geared up to a hygienic handling so that the consumers receive a clean, hygienic product. • Wholesale: Apart from the export and retailing, They also supplying fresh vegetables and fruits to Institutional customers like star Hotels and retail chains.
- 28. NAMDHARI’S MANAGEMENT PERSPECTIVE • They focus on quality and the message they want to communicate to the society about the hazards of consuming fruits and vegetables that are grown by intensive utilization of pesticides will them the confidence of their customers. • They focus more on the loyalty factor of customers and target those quality-conscious customer segment.
- 29. CUSTOMER SEGMENT •86.36% of the customers said that goods were in stock whenever they visit Namdahri’s Fresh ,while 13.63 % pointed that goods were out of stock . • Most of the customers who found the goods out of stock were evening visitors of the store. • Namdhari’s generally fills the stock of vegetables at 7 am.
- 30. • 72.72% ofthe customers felt that the price of Namdhari’s Fresh was higher then its competitors. • 86.36% of the customers maintained that the quality was better then competitors. • 81.81% of the customers were of the opinion that the store layout was customer-friendly. • According to the customers, the categorization and segregation of fruits and vegetable made easy . • 50.01% of the customers said that check out quite fast in the store and 40.95% did not care whether the check out was fast.
- 31. Stock quality 86.36 9.09 4.54 1st Qtr 2nd Qtr 3rd Qtr Namdhari ‘s has the best quality Namdhari ‘ s,Food World,Subikhsha ,Reliance World ,Nilgiris have equal quality Niligiris is better then Namdharis
- 32. The characteristics ofthe customer segments are Income :High income group ,family size – small (3-4 members) Age: Across all the age groups It also provide home delivery and credit system to buyers.
- 33. SERVQUAL • Twonegative gaps are found 1)With respect to the employees knowledge of best processes of Namdhari’s Fresh : Many customers felt that when asked about the products such as skimmed milk and other processed products ,store helper were unable to either point to the location of the product or help in finding it and also biological agent used ,and using less amount of pesticide. 2)Quality aspects of vegetables and fruits. When purchased and left outside without being placed in refrigerator, become soft and lost their freshness in period of 12 hours .
- 34. SERVQUAL STATUS PerceivedExpected P-E Employees' are knowledgeable about process and quality standards 3.77 4 -0.23 Company’s products are high health standards 4.45 5 -0.55 Difference b/w organic and inorganic products 3.045 3 0.045 Employees understand my needs and responds 3.36 3 0.36 Visually appealing ambience 4.18 4 0.18 Namdhari’s fresh should work on these negative gaps